This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]
Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 🌎 TAM (total addressable market), SAM (serviceable available market), and SOM (serviceable obtainable market) are the typical tiers used to demonstrate what a company’s market could be. But none of them focus on the near future of your company – TAM’s are generally represented as $1b+, which isn’t going happen in the short term. That’s why Fairbanks Venture Advisors
A Microsoft-funded study by Carbon Plan, an independent non-profit that reviews and rates carbon credits, recently released a buyer’s guide with their assessment of...
Grassroots Carbon Presents: “Soil Carbon Sequestration: How Nature Captures and Stores Carbon” A free webinar featuring Blue Nest Beef’s CEO Russ Conser. Watch...
Gamification can increase your fundraiser’s engagement rates, driving donations. Learn how gamification works and how it can benefit your fundraising efforts.Guest blog from...
In 2021 High Score Esports, along with the city of Farmington Hills, is opening a first of its kind amenity for players in the metro Detroit region. An esports facility based on two primary principles – community and competition. A place that supports players and the games they love. A place that encourages competition and […]
Ethereum is the blockchain protocol with the most active developers and the most projects built on top of its platform. That’s why we have put together this comprehensive...