PokémonWe've listed the four contenders included in this week's Pokemon UNITE free rotation feature.Like most multiplayer online games featuring a set of collectible...
This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]
Fundraising isn’t just about raising money. It’s also about connecting with your community and spreading awareness of your cause–much easier said than done when fundraising during COVID-19. But, when well-equipped with some fun AND socially distant fundraising ideas, you can engage your supporters and get some funds for your favorite cause at the same time. […]
Video games and esports are seeing an unexpected boom as many people are confined to their homes. Similarly, student organizations focused on gaming are staying connected in ways that other clubs can’t. Read More…
