2021 saw the rise of the non-fungible token (NFT) market, making NFTs one of the most talked-about topics for the proverbial office cooler-chitchat crowd around the world. The burgeoning amount of money associated with it, spearheaded by the Beeple sale at Christie’s, makes it one of the fastest-rising assets during a time when the COVID […]
Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes: Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021). Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017) Partnership with Turner’s […]
As we continue to live in a world with both COVID and vaccines, many organizations are focused on safely returning employees back to the office, while also meeting employees’ needs for greater flexibility and increased work life balance. A recent IBV study reported that while employees have enjoyed the benefits of working from home, 60% […]
Executives from the US’ most influential crypto firms will be testifying at a hearing on digital assets on December 8. The hearing, led by Congresswoman Maxine Waters, is entitled “Digital Assets and the Future of Finance: Understanding the Challenges and Benefits of Financial Innovation in the United States.” Waters, who chairs the House Financial Services […]
In this Desktop Central review, we will talk about how this software can change your lives easier. ManageEngine is a company that provides your company...
Previously on the Kluwer Trademark Blog We have amply reported about the Gömböc case before. If you have missed the previous episodes, you may read our post on the request for a preliminary ruling to the CJEU by the Kúria, the Supreme Court of Hungary, and our contribution about the preliminary ruling of the CJEU...
By Pianpian Wang“Our mission is to serve five key stakeholders, patients, team, suppliers, community and environment”, says Scott Andersen, the co-founder of Artisan Dental.Artisan...
Trademarks are an important part of a business’ identity and can play a crucial role influencing consumer behavior. When filing a trademark, the process is intended to ensure that no other trademarks are similar to the one being submitted. The purpose of this process is to avoid consumer confusion and not to adversely impact existing […]
As we emerge from the pandemic, in most countries office work is resuming at scale, meaning doing hybrid work well is a priority for every organization. This topic currently makes up a considerable portion of my client work. Many workers and executives have learned to appreciate the many positives of remote work, yet for many […]
For Sean Seton-Rogers, co-founder of seed investor PROfounders, what makes a venture capital fund great is the number of billion-dollar companies it helps grow
