Globally this past year, supply chains and shipments slowed down which subsequently caused material shortages and impacted our growing consumer consumption of literally everything. These disruptions emphasized just how interconnected we are worldwide.

Manufacturers and distributors who cannot produce or supply as much as they did prior to the pandemic are in disarray for a variety of reasons, including labor shortages and a need for more key components and raw materials.

As we move into 2022, supply chains are still facing challenges and are struggling to rebound from subpar.

We sat down with our resident supply chain guru, LeAnne Coulter, vice president of Freight Management for Penske Logistics to discuss just when she predicts the disruption will alleviate and what businesses need to do to contribute to the progressiveness of the industry.

Q: When do you believe the supply chain will be able to catch a breath from all of this?

A: The national supply chain doesn’t work as one connected organic system; it is made up of many intricate puzzle pieces. When visualizing the different connection points in supply chains, there are practically bottle necks at every tributary. From material shortages to parts shortages and the labor force constraints across the entire supply chain – manufacturing, warehousing and transportation are all impacted. Inventories have been depleted for months and are still below where they need to be for supply chains to function effectively and smoothly. For resolution to happen there needs to be a concerted effort between data, technology, and logistics – across the industry. In this current climate, I feel, we are looking at supply chain congestion and disruption [due to supply and demand constraints] through Q2, 2022.

Q: What are some supply chain “best” practices to help get suppliers through these times?

A: To get through this every organization should evaluate its current state and ask, “are we creating a backlog?” Equipment and driver shortages are severe and are contributing to greater strain on the national network. For fast action, Companies need to look inwardly and determine if their scope of business has changed and adjust accordingly. In terms of the supply chain, carriers need to be turned as quickly as possible, equipment needs to be unloaded quickly and available for the next shipment, organizations need to understand where its supply chain gaps are and efficiently address carrier concerns as they arise. By focusing on near-term through put, shippers can help themselves gain access to capacity, even while supply chains are choppy. Additionally, what we see today is that organizations have their data and processes in many different silos, which creates supply chain inefficiencies and, in turn, a lack of organizational understanding. Bringing data together and managing transportation is a critical component at both organization and industry levels.

Q: How can Penske Logistics help resolve these issues?

A: Penske’s technology base and supply chain professionals help organizations with these types of problems; bringing solutions to them so they can start to get ahead of their crisis areas, and dissolve backlogging. Penske Logistics does this with its ClearChain® Technology Suite, including ClearChain® Control Technology which drives end to end visibility and collaboration. By focusing on synchronization of data and technology, and employing supply chain expertise, shippers can begin to move their critical human resources to truly shift their focus to hitting business objectives and strategies, and out of daily crisis management. Decision-makers need to simply not be afraid to seek help where they find inefficiencies. Penske offers sophisticated technology systems and platforms and processes and expertise to drive supply chain performance.

As we officially move into the new year, we wish everyone the best in health and safety – and hope to see the supply chain diffuse back into balance and come out even better than it was before.

By "Move Ahead" Staff

Real estate crowdfunding projects are expensive, to say the least, and hence many people resist their temptation to invest in this field because of a lack of resources. The concept of crowdfunding has given hope to large numbers of individuals aspiring to become successful real estate investors. However, there are still many people who are either unaware of or do not know about the various methods of crowdfunding to take a plunge into real estate investing. This article aims to be a perfect guide for such people as it contains crowdfunding tips that are easy, practical, and worth trying to […]

The post A Complete Real Estate Crowdfunding Guide for Beginner appeared first on Crowdfunding software.

Conventionally, in the order you get your business financed, you needed some investors to whom you paid a return on investment. But, today crowdfunding has literally turned the conventional investment process. New startups and charities use the internet to appeal to potential funders to contribute a small amount towards your objectives. If you want to be there you need to focus on some points like the business model and how to create a crowdfunding platform. Take a look: Define your objective to commence a crowdfunding site: Your objective should be clear before you commence about thinking of a crowdfunding platform. […]

The post The Best Way to Start a Crowdfunding Platform Website appeared first on Crowdfunding software.

The crypto marketing company employs unique skills to ensure cryptocurrency projects are well-exposed for the world to experience. Furthermore, it ensures a strong relationship built on trust with all its clients while establishing more fruitful partnerships. More than anything, it aims at providing a clean slate for projects to develop trust with their users.

What Projects Can Expect from Crypto Virally

Crypto Virally is combining the best strategies available to make marketing a fulfilling experience. The crypto marketing agency leverages its resources to expand crypto project functionality from press releases to curating the best website copies.

According to a review by Bitrue crypto exchange, Crypto Virally has convenient services and a formidable team behind it. Its team aims to be the favorite crypto marketing agency, providing a push further in progressing crypto projects. 

One of the advantages of utilizing its services is increasing traffic to crypto websites. Moreover, it hopes to boost the social media presence of the projects through social media marketing steps.

Other services include Ask me anything (AMA) sessions, web design functions, creating extensive project awareness, and coming up and airing project content. 

You can count on expert dedication to provide you with excellent information on progressing your project. Furthermore, you have access to specialist advice and presence to ensure your marketing journey runs smoothly. One can depend on its security as it assures transparency, data security, and confidentiality as it carries out your marketing campaigns.

Versatility is Vital to Its Services

Every crypto service offers something different to its users. The same extends to what these platforms need when it comes to marketing. Crypto Virally is the bridge between crypto services, their users, and broadcasting the future of what they wish to present.

The crypto market is a growing industry with the potential to revolutionize the financial sector. There are over 13,000 coins in the industry today, with more coming in every day. This factor indicates the necessity of a good agency, versatile in knowledge and marketing options. Otherwise, the crypto market volatility and the competition would shatter the expectations you wish to get from crypto marketing.

Besides the broad array of services Crypto Virally has, it provides different payment options for its clients to increase convenience. The platform's blog contains extensive educational material to create more insights into digital crypto marketing.

It also expresses the extra costs most crypto companies expand in in-house crypto marketing. However, its services are an assured pathway for efficient marketing, more influential audiences at low costs. 

You can derive the best results for your crypto projects through dependable communication systems while delivering your objectives to trusted experts. Book a free consultation with Crypto Virally experts today for answers to all your crypto marketing questions.

BuffedShiba is making the necessary arrangements for the airdrop event set to kick off on November the 24th. As such, it continues to encourage investors to get $BSHIB token before the event's day. 

The BBC club will open more doors for the BuffedShiba platform expansion, including its plans on the roadmap. To participate in the airdrop, you need to own between 1 billion to 100 billion $BSHIB as the minimum requirement; however, you can hold more than 100B $BSHIB.

The amount you have determines the level you will gain during the airdrop, divided into three: Gold, silver, and bronze. The set token for you are 100 billion, 10 billion, and 1 billion for the gold, silver, and bronze levels, respectively. 

The primary benefits of any user being a member of BBC include gaining advantages for the future play-to-earn like minigame, getting free drops from the upcoming Swole Dogs NFT collection, and automatically joining future giveaways. It will incentivize the membership of its NFTs further by offering its holders automatic participation in the giveaways for top tier IRL prizes. 

Strengthening Its Community

The platform's roadmap still holds more for its community, expecting that BBC members will have better returns as it progresses. The BuffedShiba platform and its token $BSHIB are community-based, giving their complete control to users. The NFT airdrop is a chance to bring more people on board with its objectives, including renouncing its ownership of the $BSHIB token.

It also campaigns for fair participation in its ecosystem, putting in place different measures to avoid bias. As such, one of its notable features is the anti-whale feature, preventing any holder from owning more than 0.5% of $BSHIB's total supply, protecting small investors. 

$BSHIB is a token inspired by Shiba Inu, willing to provide worth to its users. During its fair launch on PancakeSwap on October 25, the platform locked 100% of its initial liquidity into the Unicrypt liquidity pool. A point worth noting is that it does not distribute anything to its team, advisors, or private sales.

Boosting $BSHIB's Value

$BSHIB is a deflationary token that burns 1% of each transaction. This never ending mechanism already burned 5.5% of the max supply in the first three weeks of its existence. Additionally another 1% goes to BNB/BSHIB liquidity which is also burned. This process is getting popular among the crypto sector to improve the value of coins.

The $BSHIB developers believe that its marketing strategies combined with community efforts will shoot the token up to being the top memecoin in the market. The team also ensured the project's smart contracts underwent audits by the blockchain security firm, Solidproof. The contract is built on the Binance Smart Chain, leveraging the advantages of a BEP-20 token. You can view the full report from the firm here. 

Get your Metamask wallet ready for the chance to be part of the BBC club free NFT airdrop; you can buy the $BSHIB token on PancakeSwap. Follow BuffedShiba on Telegram and Twitter for more updates on what is happening in its ecosystem.

“Those who tell the stories rule society.” Plato Coca-Cola is making noise with its first global campaign since 2016. During its rollout, Selman Careaga, president of the global Coca-Cola category, called the Real Magic campaign, “a new philosophy that will guide everything we do with our brand,” adding that Coca-Cola, “will invite everyone to embrace the magic of humanity.”  Coca-Cola celebrated the ‘Real Magic’ […]

The post Esports Storytelling Spotlight: Coca-Cola appeared first on Esports Group.

This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

The post Winning Esports Marketing with Cultural Branding part 3 appeared first on Esports Group.

During this blog post I will provide you with a good idea on the outcomes, expectations, and deliverables of the Individual Research Project (IRP). I will briefly cover how to deal with project management necessary to complete such a significant piece of work, as well as doing an internship abroad for the first time, along ...

The post My experience of doing my Astronautics and Space Engineering MSc thesis at a Spanish space company appeared first on Cranfield University Blogs.

How courseware could work with real product/market fit in mind.

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