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Testimonials and Case Studies: How to Use Customer Satisfaction as Your Greatest Marketing Asset

I don’t know about you, but whenever I’m considering making a significant purchase, the first thing I do is head to the review section.Whether it’s novelty curtains or writing software, I always want to know what my peers think about a product first. Their opinions are the ones I place the most weight in - […]

The post Testimonials and Case Studies: How to Use Customer Satisfaction as Your Greatest Marketing Asset appeared first on Baremetrics.

Chicago Artist Credits Penske Truck Rental With Driving Studio Dream



Among the constants in Adrianne Hawthorne’s life has been her desire to bring her artistic vision to life in a splash of vibrant colors.

While the graphic designer for Google dreamed of showcasing her art for others to enjoy, it wasn’t until she turned a Penske rental truck into a pop-up shop that her dream came true.


Now, the Chicago artist has a boutique of her own that she uses to showcase her work, as well as the work of other artists, to pay it forward and help them live out their artistic dreams.

“It worked out because having the Penske truck showed me that I could do it,” Hawthorne said. “The truck fueled my desire to curate a boutique.”

Do-It-Yourself Inspiration

Hawthorne had been living in California for a while when she began to long for the Windy City and the familiar places back home. So, she packed up her apartment and made the cross-country move to Chicago.

She was unemployed for a time, and she felt the need to be creative. So, she took on a 100-day project dedicated to creating something each day.

With each piece, she began to amass a body of work, which she decided to show in her apartment. “A bunch of people came and bought the art, and I realized I can be an artist who actually made money,” Hawthorne said.

After the success of the apartment art show, Hawthorne and her boyfriend were driving in Chicago when she spotted a yellow Penske truck in traffic. Then the idea came to her: Why not have a pop-up art showing in a Penske rental truck?

“When I told him my idea, he thought I was nuts, but I said, ‘Think about it. It’s a small space. Most people use rental trucks to move things. How cool and unexpected would it be?” Hawthorne said.

Penske Pop Up

It was different from the craft shows she was participating in to show her art. She called her Penske truck show “PenskePozz,” a play on words that had special meaning for her.

Her brand, Ponnopozz was created in 2018 and named after two imaginary friends she had as a child called Ponno and Pozzer.

“I named my business after them as a tribute to my younger and creative self who was not inhibited by anything,” she said. “When I got older, I started to worry about what people thought, and I didn’t blossom until recently. It’s all about going back to your younger creative truth.”

With the name for the pop-up fresh in hand, her next step was to make preparations for her art show.

“The trucks are yellow, which is one of my brand colors, and I love that the trucks have that clear roof so the light can come in,” Hawthorne said. “It was perfect. I loved it.”

View of the Penske rental truck turned pop-up art show venue. View of the Penske rental truck turned pop-up art show venue.Photo courtesy of Mark Ukena.

After renting the truck from her local Home Depot, Hawthorne drove it home empty, but it did not stay that way for long.

“Basically, I put hooks along the center panel in that truck, and I hung paintings,” Hawthorne said. “I put a rug and a folding table in there. I had fabric samples because I do fabric design, and I had my prints for sale in little baskets.”

“Some people would actually walk up to the truck and browse the prints without getting in, but a lot of people wanted to get into the truck because you could look at all of the artwork that way,” she said.

That experience taught Hawthorne more than the value of her artwork. It stoked her dream to have her own art space.

“It was so much fun to decorate the truck and have my own baby boutique for one day,” Hawthorne said. “It was enough to finally push me over the edge and rent a studio. It showed me that I could do it and people would come out for it.”

From Pop Up to Ponnopozz

Fresh from the success of the PenskePozz pop up, Hawthorne moved ahead with finding a space for her art boutique. She didn’t have to go far.

On the day of the pop up, she noticed a small, 400-square foot basement studio for rent. It was the perfect place for her art.

Hawthorne describes her creative style as colorful maximalism, a mix of mostly bright and some muted colors. “Sometimes I paint abstract forms of plants but in maximalism. It is very detailed with lots of layers. I believe more is more,” she said with a laugh.

“I see pallets of color in my head all of the time, so I try to paint those. When you are an abstract artist, you don’t have to paint a person or something, you can paint the colors and shapes,” Hawthorne said. “Color is what inspires me always.”

She opened her Ponnopozz boutique in November 2019 – just a few months after the Penske pop-up show. “I always thought curating a boutique would be fun because you would be in total control of what you want someone to experience,” Hawthorne said.

Hawthorne’s boutique is awash with bright, cheerful colors. In addition to her own work, Hawthorne also carries work from a local business or artist.

“I love to focus on female-owned or black-owned businesses. I have candles in here, soap and mugs and tea and purses, and things I didn’t actually make,” Hawthorne said. “They are from people I met doing shows and other people I came across. I didn’t want it to be a store with just my work in it. I wanted to showcase other artists and other makers as well.”

Hawthorne pictured inside her current location.Photo courtesy of Amy Lynn Straub.

Recently, she moved into a larger location across the street from her first boutique and where she parked the Penske truck for her pop-up.

As Hawthorne reminisced about her journey, she credited Penske’s role in making her dream of owning her own art boutique come true.

“Having nice trucks with roofs that allow light to come through and allowing for uses in ways other than just moving boxes, it gave me my canvas,” Hawthorne said.

By Bernie Mixon

Ferrari Set A New Sales Record In 2021 By Delivering 11,155 Cars

One of the very few brands with no SUV... yet.

How to Use the Shopify CLI to Build Shopify Apps

Shopify’s CLI (Command Line Interface) is one of the best tools for building Shopify apps. Shopify CLI helps Shopify Partners perform a number of important app-building tasks. This includes generating Node.js, PHP, and Ruby on Rails apps, as well developing app extensions, themes, and Shopify Scripts (currently in beta).Shopify CLI also automates a number of these […]

The post How to Use the Shopify CLI to Build Shopify Apps appeared first on Baremetrics.

What is a Carriage House? Charming 1800s Dwellings

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The post What is a Carriage House? Charming 1800s Dwellings appeared first on Redfin | Real Estate Tips for Home Buying, Selling & More.

Kat Von D wants $15 million for historic Victorian with blood-red pool

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How Much Does it Cost to Develop an On-Demand Courier Delivery App or Package Tracking App?

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Recognize Quality Marijuana Seeds

Marijuana is best known for its effects on people when they smoke it. So, where does this high effect come from? How do you ensure that the quality of your marijuana is as good as it could be? It all starts by choosing the right seeds. The right seeds are mature cannabis seeds.  Understand how ...

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The post Recognize Quality Marijuana Seeds appeared first on I Love Growing Marijuana.

The Biggest Leaks Revealed by Edward Snowden

When 2013 began, the general public had no idea who Edward Joseph Snowden was, but by the end of the year, everyone knew his...

How To Assess the Quality of a Marijuana Bud

Just like all the fine things in life: wine, cigars, and diamonds: cannabis can also be measured in terms of quality. The sight, touch, taste, size, aroma, and sensation of a marijuana bud is all determined by the cleanliness of the air in which the plant grew, the composition of the soil, and the temperature shifts that it endured.

Knowing Quality Bud from Shwag

It's important to know the good quality stuff from the shwag. Whether you're a connoisseur or simply a novice; knowing how to assess the quality of a cannabis bud is necessary to have the best experience. If you want to know the telltale signs of top-shelf bud then read on.

Visually Inspect the Bud

Sometimes the only way to get an idea of the quality of a bud is by the way it looks. It is important to know the clues that will tell you how awesome the weed you're assessing is. One of the best visual ways to assess cannabis is by the trichome content. If the bud has loads of trichomes then you are sure to get a good buzz. Trichomes are the small crystal-looking resin glands that make the bud look frosty. These trichomes contain cannabinoids like THC and CBD.

bud

Another visual way to assess a cannabis bud is by its color. Healthy buds are usually nice and green, purple, or may even look orange depending on the pistils on the bud and the strain. When you smoke the bud, the ashes should burn white-grey ash.

Look For a Tight Trim

The trim of the flower should be done well. Look for a tight trim; extra leaf matter should have been removed so that the bud is fully revealed. Excess stems should also be removed and the only part of the stem that should be left is at the base of the flower where it was cut from the plant. Over-trimmed flowers should be avoided as this usually results in a lower trichome content.

buds

How to Spot Mildew or Mold

When assessing a bud be sure to check for red flags. Powdery mildew can look like trichomes if you don't look closely. A bud should glisten in the light, but if it has mildew on it will not. If you see something like baby powder on it or a cottony appearance it's probably powdery mildew.

Another red flag and type of mold is botrytis (also known as bud rot). This mold is more difficult to see as it is inside the flower. It may not be until after you purchase the bud, go home, and start breaking it up that you notice that the bud has brown or grey mold inside. You mustn't smoke it.

Gently Squeeze the Bud

Touching the bud is another good way to assess its quality. When you gently squeeze the bud, it should bounce back to its original form. Squeezing the bud can also tell you if it has properly been cured. It should have a bit of a stickiness to it, but if it hasn't been cured correctly then it will feel too wet. The stem is another indicator of how well the bud has been cured. A properly cured stem will have a definite snap when you bend it.

buds

Smell the Bud for Quality

One of my favorite ways to check the quality of a bud is by smelling it. It's an instinctive thing we all seem to do when you open a new bag of buds: you hold it up to your nose and inhale the sweet aroma. This can also tell you if a bud has mold on it, or if it smells wet then it hasn't been cured properly. Good quality marijuana will often smell skunky, pine, fruity, cheese, or earthy.

buds

Taste the Bud

Lastly, you can taste if a bud is of high quality. Oftentimes, the aroma of bud will match the flavor. Just like a good liquor, the taste should be smooth. When you inhale the smoke, it shouldn't burn your throat; neither should it leave a harsh taste in the back of your throat.

smoking

In Conclusion

After reading this article you can easily be on your way to becoming a cannabis connoisseur. Next time you find yourself buying marijuana don't just settle for anything. Take the time to study the bud instead of choosing one based on whatever name sounds good to you. You will be impressed by the difference that quality bud makes.

Wonder Woman Strain

Several decades ago, Linda Carter comes to mind when talking about Wonder Woman. Of course, everyone thinks of Gal Gadot today. After all, she took the world by storm in the latest movie featuring the iconic heroine. Although the movie may provide some thrill and excitement, it cannot match the strain. Sativa/Indica % Indoor Yield ...

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The post Wonder Woman Strain appeared first on I Love Growing Marijuana.

Introducing Text and Code Embeddings in the OpenAI API

We are introducing embeddings, a new endpoint in the OpenAI API that makes it easy to perform natural language and code tasks like semantic search, clustering, topic modeling, and classification. Embeddings are numerical representations of concepts converted to number sequences, which make it easy for computers to understand the relationships

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