European esports organisation Fnatic has announced a partnership with beauty and personal care brand L’Oréal Men Expert. As a result of the deal, both entities will develop content and product activations centred around the newly created #PrepToPlay tagline. L’Oréal Men Expert’s logo will be featured on the back of Fnatic’s team jerseys. RELATED: Fnatic and […]
Russian esports organisation Team Spirit has unveiled a partnership with gaming chair manufacturer Secretlab. As a result of the partnership, Secretlab will equip the organisation with its products. RELATED: BIG partners with Philips OneBlade The agreement sees Secretlab continue to bolster its roster of partners. Alongside Team Spirit, the likes of Evil Geniuses, Team Liquid, […]
The League of Legends European Championship (LEC) has named LG UltraGear as its official gaming monitor partner for 2022 and 2023. As a result, the electronics brand’s monitors will be used on-stage alongside sponsoring a range of broadcast segments. RELATED: LEC collaborates with pop rock band Against the Current According to the release, the two parties will also collaborate […]
The League of Legends European Championship (LEC) has announced a collaboration with American pop rock band Against the Current. As a result, the band has released its latest single ‘Wildfire’ in collaboration with two of the LEC’s casters, Andrew ‘Vedius’ Day and Daniel ‘Drakos’. RELATED: The convergence of music and gaming According to the release, […]
Online betting platform Betway has renewed its partnership with North American esports organisation Beastcoast. As a result of the extension, the two parties will collaborate on a range of activations throughout 2022. RELATED: Betway enters one-year agreement with Beastcoast The one-year deal originally saw Betway secure branding rights and access to the organisation’s Dota 2 roster to […]
American brewing company Anheuser-Busch has been named an esports partner of Madison Square Garden properties CLG and Knicks Gaming. According to the release, the North American esports organisations will collaborate with Anheuser-Busch on Twitch livestream programming ‘to provide fans with insider access’. RELATED: Jonathon McDaniel appointed General Manager of CLG League of Legends team The […]
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It was a big weekend for global Counter-Strike: Global Offensive action, with channels topping the charts across multiple tournaments. Also of note, Korea’s League of Legends pro league continues to lead the way in the game’s weekly viewership. Twitch’s Top Channel – Gaules It was a big week for CS:GO (and NBA) streamer Gaules, but […]
It was a big weekend for global Counter-Strike: Global Offensive action, with channels topping the charts across multiple tournaments. Also of note, Korea’s League...
Tencent Games Timi Studios has reported a new world record of over 100 million Daily Active Users (DAU), the developer reported during the game’s fifth-anniversary live stream.
