Advertisers, publishers, and advertising technology providers are actively seeking efficient ways to collaborate with their partners to generate insights about their collective datasets. One...
Digital commerce solutions provider Flywheel is being acquired by marketing and advertising company Omnicom. The deal is expected to close for $835 million...
Alaris, a leading private equity firm, has recently announced a substantial investment of $59.5 million in The Shipyard, an Ohio-based advertising agency. This investment...
Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign's messaging...
Omnichannel marketing is the strategy of integrating and collaborating different channels organizations use to communicate with consumers to provide a unified and consistent...
Corporations are increasingly becoming concerned about their environmental, social, and governance impacts as investors, policymakers, and other key stakeholders believe it’s a way to...
In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.