Developing an in-house marketing department might be challenging, especially for start-ups. Headhunting, staff training, and team building require significant resources; only some young companies...
In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey.<!--><!-->
Kubrick’s cinematic opus...
Have you ever wondered how Artificial Intelligence transforms our daily lives? From voice generation to medical diagnoses, AI is increasingly becoming ubiquitous in our...
“Instead of focusing on the code, companies should focus on developing systematic engineering practices for improving data in ways that are reliable, efficient, and...
Maximising your brand visibility is essential for increasing leads and sales for your business. Therefore, you need the right analytics tools in place to...
Customers are significant assets to a brand, leading them to the top. Segmenting or grouping the vast customer base per different criteria eases marketing...
What would a marketer do to achieve a better position in the market? ‘Monitor’ and ‘Compare’. These two actions help acknowledge the actual outcomes...
