Another grouping of 48 Starlink internet satellites soared into orbit Wednesday from Cape Canaveral aboard a Falcon 9 rocket, or what SpaceX's launch director jokingly called an "American broomstick" in a jab at Russian space chief Dmitry Rogozin.
The time has finally come for the highly anticipated and long-awaited SundaeSwap DEX on the Cardano network. There is no question that DEXs such as Uniswap, SushiSwap and QuickSwap have changed the financial landscape and completely redesigned what was once thought impossible in a financial ecosystem. Decentralized Finance (DeFi) is growing at breakneck speeds and is enjoying rapid rates of global adoption as more […]
The Cake DeFi Fintech platform launched $100 million venture branch and will now interact with other tech startups and the NFT space so let’s find out more in today’s latest crypto news. The Singapore-based fintech company Cake DeFi, introduced a new venture branch so, with the $100 million in capital, the feature will enable the […]
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In its next meeting the ECB was to confirm an end to net asset purchases and pave the way for a rate hike in the last quarter of the year. Then Russia invaded Ukraine, commodity prices spiked, and stagflation fears are now making the rounds, leaving the doves at the central bank to warn against […]
Startups create products. After product-market fit, product teams hew the product roadmap from a panoply of options to the features best aligned with the company’s plans.
In much the same way, CEOs architect the organization that builds, markets, sells, and supports the product. When a business is ready to scale, a startup ought to develop an organizational roadmap. These roadmaps chart the growth of each organization within the business.
This schematic depicts a common structure for a marketing team at a later-stage company. A CMO manages the organization. Two lieutenants, a head of product marketing and a head of demand generation, enlist teams of various specialties.
The customer lifecycle team, product marketing team, and content team report to the head of product marketing. Other marketing disciplines are important - analyst relations, for example, but I’ve omitted them for simplicity.
The demand generation function is structured similarly. Managers of paid acquisition, organic acquisition, and marketing operations/systems report to the head of demand generation.
The question for early-stage startups is how to start building this structure. Who should be the first marketing hire? Most startups begin either with a product marketer or a demand generation specialist. Given the tightness of the labor market, the first hire is often market-driven: who’s available?
In many Series A and B companies, the early marketing organization numbers three people: a product marketer, a content person, and a demand generation specialist.
As the company scales, the heads of demand generation and product marketing join the team.
Some teams wait to staff these leaders, preferring to employ individual contributors first. Hiring doers first means more immediate impact to the organization with less initial investment, perhaps betting the initial recruit grows into the management role.
Understanding how a startup’s team will evolve over time helps an organization plan its recruiting efforts, take advantage of opportunistic hires, and budget for the future.
In our latest round-up, we look at Netflix acquiring a second games developer, Ford using the Model E name after a Tesla trademark fight, and much more.