Augmented reality, mixing virtual elements with the real world, is getting into ecommerce to bring new possibilities and change how customers interact with products and make purchase decisions.By 2025, Statista...
Samsung, the South Korean multinational conglomerate, has announced its plans to acquire eMagin, a company specializing in OLED microdisplays for XR technology. The acquisition...
Virtual reality is no longer just for gamers, and as this technology is deployed in everything from health care to industrial training, the requirements...
New research finds that by 2026, 25% of everyone will spend at least one hour per day in the metaverse for work, shopping, education, social and/or entertainment. According to a new report from data insights firm Gartner, a burgeoning metaverse will develop with a fully operational virtual economy enabled by digital currencies and non-fungible tokens […]
The work of the AREA is largely driven by its member committees: Research, Interoperability & Standards, Safety, Human Factors, Requirements, Marketing, and Security. Each of these groups is focused on activities that contribute to the development of knowledge about the adoption of enterprise AR and the practical implementation of AR use cases. For AREA members,...
Sony has finally shared more information, specifically the specs that will be featured in its PSVR2 headset. But how does is stack up against other headsets like the Meta Quest 2?
In Augmented Reality News
September 20, 2021 – Odeon Theatrical, a project that is integrating modern theatrics with extended reality (XR) technology, has recently...
Covering all aspects of the Out-of-Home entertainment landscape, industry specialist Kevin Williams, in his latest Virtual Arena column is one of the first...
Deeptech company VividQ, a leading software and IP developer for holography, has announced a seed extension round of around €12.8 million. The Cambridge...
In Augmented Reality, Virtual Reality and Mixed Reality News
April 16, 2021 – This week at GPU Technology Conference (GTC) NVIDIA announced several updates...