Tag: Gary Allen

When Wallets Shrink, You Must Attract More Wallets

Cannabis consumers are spending less, increasing the need to bring new consumers into the legal market. While there are short-term tactics to offset the...

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How to Choose and Use the Ideal Dataset

New Frontier Data was founded to fill the void created by a lack of vetted professional data sources for the nascent cannabis industry. Eight...

Data: Getting the Right Message to the Right Audience

In a recent marketer survey conducted by NXTecK and the Cannabis Marketing Association, more than 80 percent of respondents said getting their message to...

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