The video game industry has been booming of late — and cybercriminals are drawn to it as an expanding threat surface, seeing players as...

We will begin our article by exploring the nation’s connection to video games and eSports. Additionally, we will talk about the most popular eSports...

A study from Technavio, a market research firm, has predicted that the area of the metaverse dedicated to entertainment, including virtual concerts, video games, and movies, will grow to $28.92 billion in value from 2021 to 2026. The report states that 33% of this growth will originate in U.S. markets, due to the intersection of […]

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined...

Telecommunications company TIM has inked a deal with esports promotion company Gaming Culture to sponsor the Girl Pwr VALORANT tournament, which is part of...

“Design is the successive application of constraints until only a unique product is left.”” Donald Norman, The Design of Everyday Things E.l.f. cosmetics recently released a limited-edition...

This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

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