This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know: The estimated 474 million esports fans are a subset of 2.9 billion people who spent an estimated $175.8 billion on games in 2021. Effective activations ‘hack’ cognitive processes in the brain to influence positive customer actions. AT&T and Wasserman executed a branded experience on Twitch that demonstrates the key pillars and rules […]
Melodity is taking the music industry one huge step further towards the decentralized creator economy and has started to build Web 3.0 monetization infrastructure to support music artists in completely new ways.
To do so, Melodity is building a premier ecosystem, the “DoEcosystem'', that consists of play-to-earn (P2E), listen-to-earn (L2E) and Metaverse based on a proprietary blockchain that will empower opportunities for music artists, professionals, fans and music lovers. Three of the integrated platforms are DoMeta, DoDuet and DoMart.
DoMeta is an almost completely music oriented metaverse, where users can enjoy their time playing, learning, creating and interacting with each other or participate in live events. It intends to draw the music and gaming community by combining DeFi, blockchain technology and NFTs — as well as a play-to-earn model (P2E) — into one unique package.
DoDuet platform, with a listen-to-earn model, will create an innovative experience like no other. It is in fact a user-friendly contest platform that gamifies Music and provides visibility and an easy-access prize pool for artists. It will reward participants in the contest just by listening to tracks and voting.
DoMart, the NFTs marketplace platform, will provide not only songs distribution, but also a full bunch of possibilities for selling, buying, licensing and managing composite music NFTs.
The ecosystem will always be a place where creativity grows in endless ways. The main goal is to allow music artists to maximize their incomes and visibility by creating and offering them advanced instruments for managing their own art.
Melodity wants to become the benchmark of the music industry in this new era contrasting old dynamics by providing a new home for artists where they can earn up to 90% of the income from their creations. Simple yet strong business models are the company's differentiating characteristics.
“With an ambitious purpose, Melodity is a protocol designed with the idea at heart to give freedom and new means to all music artists so that they can unlock the full potential of their music." — comments CEO Rolen Guzman.
Melodity token
Melodity token (ticker $MELD) is a DeFi token hosted on the Binance Smart Chain (BSC). It is the store of value for the environment that acts as a share token and is in the early stages of launch.
The Melodity project was born of the passion of founders in helping to relieve the challenging financial circumstances of independent music artists. As ex amateur musicians, the founders witnessed first-hand how some of their friends struggle to generate income or returns on their art.
Gaming constitutes a new, up-and-coming and exciting venture in the world of blockchain technology and decentralised applications, and it is furthermore proving to be a highly sought-after and increasingly fascinating ecosystem within the digital asset space. In a recent report, Accenture estimated that the full value of the gaming industry now exceeds $300 billion which is […]
Genius philanthropist avocado Professor one nut is a man on a mission to fight against famine. There will be 8,888 Guac soldiers coming to the wholly Guacamole Orbital Deployment Station. Every one of them is unique, different and randomly generated. All you have to do to be a part of this fight is to purchase […]
Open-source proof of stake blockchain Tezos (XTZ) received a boost this week from a partnership with the gaming company behind hits like Assassin’s Creed, Tom Clancy, and Far Cry. In a press release, French video game company Ubisoft announces a partnership with Tezos to create Ubisoft Quartz, a platform for playable and energy-efficient non-fungible tokens […]
“I got a really big team. They need some really big rings. They need some really nice things.” Drake Chinese team Edward Gaming (EDG) are League of Legends (LoL) world champions – claiming the Summoner’s Cup by beating rivals DWG KIA for the organization’s first championship at Riot Games’ Worlds 2021. The final five game series took place in Reykjavik, Iceland and attracted over 4 million viewers outside […]
“Those who tell the stories rule society.” Plato Coca-Cola is making noise with its first global campaign since 2016. During its rollout, Selman Careaga, president of the global Coca-Cola category, called the Real Magic campaign, “a new philosophy that will guide everything we do with our brand,” adding that Coca-Cola, “will invite everyone to embrace the magic of humanity.” Coca-Cola celebrated the ‘Real Magic’ […]
This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]
“What would happen if Halo and Portal meet up?” Splitgate happens. That premise has been used to promote this game since the beginning. But why, if it’s a mix between two highly-acclaimed games, then it’s not well-known? Let’s find out. Review: What Is Splitgate: Arena Warfare? Is It Worth It In 2021? As […]
During June 2021, The Esports Observer tracked 11 investments raised by esports-relevant companies. Disclosed investments amounted to $512.5 million USD, bringing the total sum of disclosed investments in 2021 to $3.5 billion. In addition to the realized investments listed in the article, South Korean game developer holding Krafton – the parent of PlayerUnknown’s Battlegrounds developer PUBG Corp – filed for a potential $5 billion initial public […]
