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Tag: Featured Story

Instagram vs. Cannabis: Is It Still a War Worth Fighting?

It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...

California Ends Cannabis Cultivation Tax to Curb Illicit Sales

SACRAMENTO – California Governor Gavin Newsom signed a new bill into law that will restructure the state’s adult-use cannabis program, eliminating a cannabis cultivation...

Packaging: The Finishing Touch

Product packaging is an extremely important element in expressing a brand. Consumers touch and feel it, they judge it, and they form a deeper...

Tax Breaks Remain Elusive

Of all the challenges cannabis companies face as they fight for survival and market share in 2022, the tax man remains one of the...

Creatures of Habit: Examining Repeat Purchase Trends in Washington

It is no secret that cannabis is one of the fastest-growing industries in the marketplace today. Each day, new brands are being launched and...

Is Automation the Necessary Future of Cannabis Production?

Cannabis manufacturing is a uniquely rewarding yet challenging task. The plant is fickle, and a competitive market with tight margins leaves zero room for...

Keeping Up With Change: 4 Lessons for Original Equipment Manufacturers

The cannabis industry is growing in multiple ways: Legalization, revenue, and sophistication all are on the rise. As the industry continues on its trajectory...

Breaking Up: How to Respond When an Employee Quits

The multi-billion-dollar domestic cannabis industry is relatively small with fewer than a half-million people employed. With a limited talent pool and a steep learning...

3 Big Marketing Missteps to Avoid in New and Emerging Markets

A patchwork of strict regulations and vague guidelines across North America has created a difficult path for marketers to navigate, one that regularly lands...

Realizing Social Equity in the Cannabis Industry Today

To navigate the evolving role cannabis plays in society, we must operate through a healing lens. American racism, bore from the imperial pursuits of...

5 Iconic Brands with Staying Power

What will the most meaningful cannabis brands of the future look like? How will we consume them, and what will they taste like? What...

The Inflection Point for Cannabis Brands Is upon Us

On August 3, 2014, cannabis advertising kicked off in the United States in a big way: Leafly ran a full-page ad in The New...

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