For a game where flying rocket-powered battle cars slam oversized low-gravity footballs into virtual nets, Rocket League is surprisingly skillful. Like any skill-based competitive pursuit, setting is largely irrelevant — winning requires mastery, and mastery warrants practice. Like all esports titles, Rocket League requires thousands of hours spent training and refining intricate mechanical movements, the […]
Razer’s iconic green snake is probably one of the most synonymous logos with esports and gaming. The company started sponsoring esports teams and events more than two decades ago, and has been doing it ever since. Three weeks on from Razer’s latest partnership with Team Envy, Esports Insider spoke to Flo Gutierrez, Razer’s Global Esports […]
Picture this: you own and operate a brand that is not remotely connected to esports or gaming, like a jeans brand, a bank, or a brand that produces beef jerky. You understand the appeal of esports and would like to connect to gamers in a way that is meaningful to them, but you simply do […]
ZOWIE, the esports division of technology and electronics corporation BenQ, has been named as the official monitor partner for the ESL Pro League Season 15 (EPL S15). As part of the deal, all competing players will use ZOWIE’s 240Hz XL2456K monitors during the CS:GO series. RELATED: ZOWIE named official monitor partner of PGL Major Stockholm […]
Danish esports organisation Heroic has announced a partnership with audio peripherals brand EPOS. As a result of the deal, the brand will provide the organisation’s players and facilities with its range of audio equipment, which includes headsets and microphones. RELATED: EPOS and BLAST Premier announce two-year renewal EPOS’ logo will also feature on Heroic’s jersey while players representing […]
Video game publisher Activision Blizzard has announced that its Head of Esports Brandon Snow will depart the company at the end of February, according to a report by the Sports Business Journal. Snow has been part of Activision Blizzard since March 2018. He first joined the company as its Chief Revenue Officer for brand, media […]
Online betting platform Betway has renewed its partnership with CSGO esports series BLAST Premier. The two-year renewal sees the agreement run until the end of BLAST Premier’s 2023 season. RELATED: Betway renews partnership with Beastcoast Both parties will continue to collaborate on a range of activations. Meanwhile, Betway’s branding will appear across all seven BLAST Premier events […]
Esports tournament platform Challengermode has signed a four-year deal with South Asian esports company NODWIN Gaming. The deal will see NODWIN Gaming use the platform to host tournaments across ‘key markets’ in South Asia and Africa. RELATED: Challengermode expands into LATAM with Yup.gg partnership NODWIN will host tournaments across numerous titles, ranging from CS:GO to FIFA. […]
Esports tournament organiser WePlay Esports has extended its partnership with esports data platform GRID Esports. As a result, the platform will continue to provide WePlay Esports with data security services. Moreover, the deal will focus on data management, distribution and monetisation. RELATED: BLAST Premier extends data partnership with GRID Esports The extension follows on from the two […]
Munster Rugby Gaming, the esports branch of Irish rugby club Munster Rugby, has announced a partnership with British Formula One team Williams Racing. As a result, Williams will support the branch’s foray into sim racing, starting with the 2022 SRO Sprint Series. RELATED: Munster Rugby: Charging hard into esports The driver lineup will be led by Daire McCormack, a […]
Multi-regional esports company Misfits Gaming Group (MGG) has announced a partnership with gaming peripherals brand HyperX. The deal will see the brand become the official headset and microphone provider for the Florida Mutineers Call of Duty League franchise and influencers under MGG. RELATED: Misfits Gaming Group strikes apparel partnership with ellesse In addition to supplying equipment to MGG’s players and content […]
The first month of 2022 saw a multitude of esports partnerships announcements, ranging from renewals and extensions to brand new multi-year partnerships. To keep everybody up to date, Esports Insider has compiled January’s most important sponsorship and partnership news in esports. To read more about a story below, click the link in the corresponding title. […]
