Tag: disciplines
The People Roadmap for Startups
Startups create products. After product-market fit, product teams hew the product roadmap from a panoply of options to the features best aligned with the company’s plans.
In much the same way, CEOs architect the organization that builds, markets, sells, and supports the product. When a business is ready to scale, a startup ought to develop an organizational roadmap. These roadmaps chart the growth of each organization within the business.
This schematic depicts a common structure for a marketing team at a later-stage company. A CMO manages the organization. Two lieutenants, a head of product marketing and a head of demand generation, enlist teams of various specialties.
The customer lifecycle team, product marketing team, and content team report to the head of product marketing. Other marketing disciplines are important - analyst relations, for example, but I’ve omitted them for simplicity.
The demand generation function is structured similarly. Managers of paid acquisition, organic acquisition, and marketing operations/systems report to the head of demand generation.
The question for early-stage startups is how to start building this structure. Who should be the first marketing hire? Most startups begin either with a product marketer or a demand generation specialist. Given the tightness of the labor market, the first hire is often market-driven: who’s available?
In many Series A and B companies, the early marketing organization numbers three people: a product marketer, a content person, and a demand generation specialist.
As the company scales, the heads of demand generation and product marketing join the team.
Some teams wait to staff these leaders, preferring to employ individual contributors first. Hiring doers first means more immediate impact to the organization with less initial investment, perhaps betting the initial recruit grows into the management role.
Other startups begin by hiring leaders first and thereby benefit from an additional hiring manager on the team recruiting from a new network. Early companies face challenges recruiting leaders because of the demand for high-performing leaders, who themselves may prefer to join a startup after the company achieves certain milestones.
Understanding how a startup’s team will evolve over time helps an organization plan its recruiting efforts, take advantage of opportunistic hires, and budget for the future.
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What is data governance?
Data governance is becoming increasingly essential as businesses confront new data privacy regulations and rely more on data analytics to optimize operations and make business decisions. Data governance is the process of collecting, managing, and utilizing data to provide improved business decision-making. It encompasses everything a company and its teams ServiceNow Customers Empowered to Drive Better Risk-Informed Decisions across the Enterprise with the Latest Release of CadencyDirect
"With this release, we are helping to make work flow more seamlessly for CFOs and their financial teams by helping them achieve enhanced visibility and control of critical financial data in order to handle risk with confidence," said Michael Ross, Chief Product Officer of Trintech. "By supporting a fully configurable end-to-end workflow, CadencyDirect eliminates common challenges found in manual approaches when creating financial data by delivering real-time visibility, control and validation across the financial close process and a better employee experience."
A key capability delivered with this release includes the ability for critical journal entry tasks and issues to trigger notifications and workflows throughout the entire enterprise, regardless of function, within the Now Platform(R). Examples include:
- Topside Journal Visibility: A real-time trigger will generate a workflow task and tracked notifications for specific Disclosure & Reporting team members
- High-Risk Journal Posting Visibility: A real-time trigger will generate a workflow task and tracked notifications for specific senior finance leadership that a high-risk journal has posted
- Internal Audit Journal Entry Rejection Visibility: A real-time trigger will generate a workflow task and tracked notifications for journal rejections while also mapping to controls framework, such as Sarbanes-Oxley, managed within SerivceNow GRC to ensure real-time visibility to compromised controls
CadencyDirect is certified as part of the ServiceNow Built on Now(TM) program that complements and extends financial operations management so that CFOs and their teams can digitize workflows across the financial close process - helping to reduce complexity and risk, accelerating the overall process, and driving a greater experience for the entire enterprise. The platform combines all financial close activities into a single, seamless process, including operational matching, intercompany transaction management, balance sheet reconciliations, journal entry management, close task management and compliance and provides a connected, collaborative ecosystem by leveraging a mature and very robust set of financial controls, along with deep automation and integration capabilities that seamlessly connects with leading ERPs such as SAP(R), Oracle(R), and NetSuite(R).
Whether you're an experienced ServiceNow user looking to synchronize your mature or in-progress digital transformation, or just starting your transformation journey, CadencyDirect is where Financial Transformation meets Digital Transformation. For more information, please contact either your appropriate ServiceNow or Trintech representative or go to www.trintech.com/CadencyDirect for more information.
About Trintech
Trintech Inc., a pioneer of Financial Corporate Performance Management (FCPM) software, combines unmatched technical and financial expertise to create innovative, cloud-based software solutions that deliver world-class financial operations and insights. From high volume transaction matching and streamlining daily operational reconciliations, to automating and managing balance sheet reconciliations, intercompany accounting, journal entries, disclosure reporting and bank fee analysis, to governance, risk and compliance - Trintech's portfolio of financial solutions, including Cadency(R) Platform, Adra(R) Suite, and targeted tools, ReconNET(TM), T-Recs(R), and UPCS(R), help manage all aspects of the financial close process. Over 3,500 clients worldwide - including the majority of the Fortune 100 - rely on the company's cloud-based software to continuously improve the efficiency, reliability, and strategic insights of their financial operations.
Headquartered in Dallas, Texas, Trintech has offices located across the United States, United Kingdom, Australia, Singapore, France, Germany, Ireland, the Netherlands and the Nordics, as well as strategic partners in South Africa, Latin America and the Asia Pacific. To learn more about Trintech, visit www.trintech.com or connect with us on LinkedIn, Facebook and Twitter.
ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.
Media Contact:
Kelli Shoevlin
214-957-5009
kelli.shoevlin@trintech.com
SOURCE: Trintech, Inc.
Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.comTrintech, a leading global provider of integrated financial close automation software solutions for the Office of Finance, today announced the latest release of CadencyDirect which extends digital workflows for the Office of Finance with journal entry automation.
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