Ontario’s cannabis retail market has grown fast but has also reached a point where competition is intense, and it is becoming challenging for retailers to differentiate themselves. While big retail chains are expanding aggressively, some independent shops like Highland Cannabis are focusing on being the best cannabis store in their area. Spearheaded by former corporate executives, Owen and Niki Allerton, Highland Cannabis in Kitchener is amongst Ontario’s top 10 cannabis stores in terms of sales, and customers from far and away take the highway regularly to visit this exceptionally well-managed cannabis store.