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London, UK, Jan 31, 2022 - (ACN Newswire) - Today, brand-new gaming blockchain and metaverse studio Emergent Games announces its formation as part of a joint venture between the London-based digital entertainment studio Maze Theory and crypto technology and operations business Pluto Digital.

The joint venture combines two dynamic forces from blockchain technology and immersive gaming to form a business at the forefront of the new decentralised gaming sector.

Maze Theory comprises industry veterans from leading global games and entertainment companies and has released critically acclaimed games across virtual reality, PC, mobile and console, including: Doctor Who: The Lonely Assassins (mobile and console) and Doctor Who: The Edge of Time (VR) with Peaky Blinders: The King's Ransom (VR) launching soon.

Pluto Digital is a crypto technology company with market-leading expertise across blockchain, decentralised finance (DeFi), metaverse technologies and non-fungible tokens (NFTs). Pluto has three primary business units: Pluto DeFi which creates leading DeFi applications and tokens, Pluto Metaverse which creates metaverse technologies and tokens, and Pluto V which invests globally in leading web3 and NFT projects. The company has a team of 16 tech engineers.

Pluto will provide an investment pipeline for the new joint venture and has invested £4m as part of the deal to enable the studio's growth and consolidate its expertise in VR.

With a 'game first' philosophy, Emergent Games will offer players high quality, high production value games, jargon-free and easy to pick up and play. It's ambition is to bring free-to-play mechanics to the blockchain gaming space, offering players the option to just play for fun, or engage with the crypto NFT element and earn real money.

Emergent Games' first project, Resurgence, will take players on a journey from present day disaster to a post-apocalyptic future. The game gives complete control to the player to craft their own destiny by utilising resources in a unique community-based survival concept.

Ian Hambleton, CEO of Emergent Games, says: "Emergent Games has a strong 'game first' philosophy which means creating absolutely awesome games for all gamers, with an optional crypto element, enhancing the experience for those interested. We believe this approach is not only the right thing to do, but removes barriers for players moving into blockchain games."

He adds: "Story-living is a term we coined for the concept and technology driving our games. It's where players are inside a virtual world making meaningful choices that drive the narrative. Bringing this into a massively multiplayer online role-playing game (MMORPG) will offer new and incredible experiences for players and form a significant role in the future of gaming."

Brian Kinane, director of Pluto Digital Plc, says "We are tremendously excited to become the largest investor in Maze Theory and partners in the new studio, Emergent Games. We believe the combination of our high end blockchain engineering and token capabilities together with the gaming creativity of the Maze Theory team will create a leading next generation web3 metaverse gaming studio".

Follow Emergent Games' latest updates by visiting www.emergent-games.io and www.resurgence-game.io and join the community.

Twitter:
www.twitter.com/resurgencegame

Instagram:
www.instagram.com/resurgencegame

Facebook:
https://www.facebook.com/Resurgence-111662718067482

Reddit
https://www.reddit.com/r/resurgence_game/

About Maze Theory

Maze Theory is an immersive gaming studio led by experienced industry veterans from the world's top entertainment companies.

Recent expansion has seen the business grow to over 40 people with the team comprising multiple award-winning developers and creatives. The studio believes in delivering unforgettable stories through innovative, multi-tech and multi-platform narrative experiences that go beyond mere gaming and re-define the future of entertainment.

The game portfolio includes the first ever Doctor Who VR game Doctor Who: The Edge of Time and award-winning found-phone horror game Doctor Who: The Lonely Assassins, which launched in 2021 to massive critical acclaim, heralded as 'the best Doctor Who game ever'.

Maze Theory are also working on the first ever VR game for Peaky Blinders, The King's Ransom, as well as developing their new VR game ENGRAM. More soon-to-be announced projects are in the pipeline.

For more information visit https://www.maze-theory.com

About Pluto Digital

Pluto Digital is a Web3 decentralised technology company with market-leading expertise across blockchain, Decentralised Finance (DeFi), metaverse technologies and non-fungible tokens (NFTs). Pluto has three primary business units: Pluto DeFi which is creating leading DeFi applications and tokens; Pluto Metaverse which is creating metverse technologies, games and tokens; and Pluto V which is investing globally in leading web3 and NFT projects. Pluto's mission is to launch a market-leading suite of DeFi applications and blockchain-based games that connect the crypto world with global finance and gaming communities.

For more information visit https://plutodigital.com

Media Contact
Company: Emergent Games
Contact: Penrose Tackie
Email: info@resurgence-game.io
Website: http://www.resurgence-game.io

SOURCE: Emergent Games

Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.com

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HONG KONG, Feb 4, 2022 - (ACN Newswire) - MART IN HONG KONG, a revolutionary annual event organized by FEED HK at the Central Harbourfront since 2017 and extended to Phygital "Online + Offline" mode last year. This year, the organizer, together with csl., FTLife Insurance Company Ltd (FTLife), FILA, Storefriendly, ZOKU, Kung Lee Herbal Tea and N.I.P and 20 other brands will lead us to the virtual world of metaverse, cross the boundaries of the universe and overturning the traditional thinking to see the unprecedented CNY event.
2022 is a year of crypto, NFT and blockchain, FEED HK, as a pioneer in content marketing, has collaborated with Kingsan, a game-producing YouTuber who loves Hong Kong culture, to create the first MART IN METAVERSE CNY Mart in Hong Kong, which allows people to experience the CNY Mart 3.0 with a virtual identity (Avatar). MART IN METAVERSE will be held at the virtual platform Cryptovoxels for 9 days from 28th January to 5th February 2022. People can use the virtual identity to walk into the unlimited virtual space and enjoy the immersive interactive experience.

MART IN METAVERSE is divided into three thematic zones, presenting limited edition CNY-themed products, multi-million-dollar NFT art exhibits, FILA pavilion, etc. You can also visit the cherry blossom tree to make a blessing, watch DJ performance at the "Live @FTLife" stage, etc. All the most unexpected things can happen, connect with the world anytime, anywhere, and explore an unprecedented CNY event together.

3 Themed Zones, 3.0 CNY Event Experience

MART IN METAVERSE is divided into three thematic zones: "The Kolture Pavilion", "Fortune Blossom Pavilion" and " Storefriendly presents: NFT Gallery". Visitors can wander around and enjoy the exclusive metaverse experience with their own imagination.

1. The Kolture Pavilion

Kingsan, a YouTuber renowned for designing games with Hong Kong elements, has designed one of the mart venue "Kolture Pavilion", with Hong Kong-style tenement building tong laus, creating a traditional and ultra-modern exhibition building.

The "Kolture Pavilion" is one of the venues of MART IN METAVERSE CNY Mart, in which eight brands will present traditional and innovative Chinese New Year gifts. Kung Lee Herbal Tea, a traditional herbal tea shop founded in 1948, is once again teaming up with Spanish artisanal candy brand PAPABUBBLE to launch a new handmade herbal tea cotton candy, which will be sold for the first time at Mart in Metaverse, as well as products from mosaic and painting brand CASPAR HOUSE, local creative brand Handmadeship, Thai-infused brand INBAAN, UK crispy pork skin brand Mr Porky, Handcrafted sweets brand YASS COOKIES and creative nostalgic iron-casting brand Iron Workshop, all of which are available for customers to shop online and enjoy offline.

In line with the brand proposition of "Think beyond insurance.", FTLife is daring to break conventions and creating innovative services and products. This time, FTLife has extended its brand to the metaverse with the Live @FTLife stage, located on the rooftop of the Kolture Pavillion, where stage performances will be held from time to time. Visitors will be able to experience the concert performances as in at the physical stage. The event will be held in conjunction with Hong Kong's first-ever Hip Hop Music Awards - Whats Good Music Awards to bring more than 10 local DJs and singers to the stage (performance schedule will be announced separately on the event website or social media page). There is also a wish-making interactive mini-game on the rooftop, displaying your New Year's greetings on the big screen to add blessings to your wishes.

2. Fortune Blossom Pavilion

At the center of the "Fortune Blossom Pavilion" sees a gigantic cherry blossom tree to wish good luck for everyone in the new year, under which there are also 8 other creative brands exhibiting trendy and limited-edition gifts. Amongst them are the Beef Brisket Soup by Chef Jacques Kagi from innovative gourmet brand Jacques n Grill; Other participating brands include ZOKU x CheckCheckCin presenting a limited-edition well-being tumbler set; RAZE, a fashionable mask brand; TeaLab, a five elements herbal tea therapy brand; Powcook, a handmade popcorn brand, together with the Chinese casserole poon choi daily freshly made by Dragon Pot.

In addition, local gin brand N.I.P launched a limited edition of "800 million" Year of the Tiger gin wine at the event, which is available for purchase at the N.I.P. bar next to the cherry blossom tree.

The event is also supported by international casual sportswear brand FILA, which showcases a variety of Chinese New Year apparel and online exclusives at the FILA Pavilion. Visitors can also look for an exclusive "Metaverse Promo Code" to redeem a FILA Chinese New Year canvas bag with their purchase.

HKT's mobile network operator csl. will bring you into the virtual world of 5G and metaverse. In addition, csl. will launch a mysterious interactive game under the cherry blossom tree on 1st February, and everyone has a chance to win a mystery gift.

3. Storefriendly Presents: NFT Art Gallery

Storefriendly, Asia's largest mini storage group, is committed to meeting the needs of its customers by providing quality storage space, and this time it has upgraded its storage space to the metaverse!

A number of local and international NFT collectors and brands, including Monkey Kingdom, local NFT brand God of Wealth, local trendy toy brand ZCWO, and French renowned toy-themed designer Juce Gace, are invited to showcase their NFT artworks which worth over one million HK dollars in total. (Please refer to the appendix for details)

God of Wealth NFT is set to mint 3,888 God of Wealth NFTs on the fifth day of the Lunar New Year, 20 of which will be showcased at the NFT Art Exhibition Hall. The brand is also launching "God of Wealth Giveaway 3.0" at MART IN METAVERSE, giving away one God of Wealth NFT (currently worth 0.88 SOL; approximately HK$900) every day for 8 days in a row. Participants only need to answer a simple question and the most creative answer will have a chance to win a NFT! (Please refer to the appendix for details)

Details of "MART IN METAVERSE"
Date: 28 January (Friday) - 5 February (Saturday)
Time: 24/7
Platform: Cryptovoxels
Entry Fee: Free
Website: https://martinmetaverse.io/

About FEED HK | Group 108

FEED HK | Group 108 is an experienced content marketing and event planning company which provides customers with comprehensive, innovative, and valuable business solutions through creativity, different channels and marketing platforms. Website: http://feedhk.com/

About Kingsan

Game-producing YouTuber Kingsan fell in love with video games when he was exposed to video games through his family when he was a child. After making an occasional video game in his teenage time, he became interested and began to run his own YouTube channel mainly with the production of video games and daily life videos. Currently, the number of his followers totals 200,000.

About Crypto voxels

Cryptovoxels is one of the most popular metaverse platforms where players can buy land, create shops and exhibitions, and text-chat with others with their virtual identities after logging in with their Facebook accounts. Its easy login procedures and stable connection attract players from all over the world.

This press release is dispatched by FEEDHK.
For high resolution photos, please visit: https://bit.ly/3rKak26

For details for media, please contact:
Lierence Li
Phone: +852 6110 8495
Email: lierence.li@project-108.com

Rachel Kwan
Phone: +852 9549 6531
Email: rachel.kwan@project-108.com

Copyright 2022 ACN Newswire. All rights reserved. www.acnnewswire.comMART IN HONG KONG, a revolutionary annual event organized by FEED HK at the Central Harbourfront since 2017 and extended to Phygital "Online + Offline" mode last year. This year, the organizer, together with csl., FTLife Insurance Company Ltd (FTLife), FILA, Storefriendly, ZOKU, Kung Lee Herbal Tea and N.I.P and 20 other brands will lead us to the virtual world of metaverse, cross the boundaries of the universe and overturning the traditional thinking to see the unprecedented CNY event.