For years, customers have been demanding more from their financial institutions. Covid-19, and the consequences that came from the pandemic only accelerated these customer demands. Consumers expect immediacy, personalized, and flawless interactions with their favorite brands and they expect the same from their banks.

The post Chatbots in Banking: The New Must-Have in Customer Care appeared first on Inbenta.

Pollen DeFi (https://pollen.id/), the decentralized protocol that facilitates ‘hivemind' weighting of asset pools that back up market-tradable tokens, today revealed their upcoming ‘Incentivised Beta' platform release and details on how the ‘DeFi 2.0' protocol will enable its unique community-managed financial instrument. The ‘Beta' release, which goes live in December, will initially enable users to contribute to the continual balancing and rebalancing of a singular central asset pool that will back up a tradable asset token. The protocol will be open to whitelisted users who can begin building community credibility (in the form of a ‘reputation' score), compete for a position on the community leaderboard, and, in turn, will have a chance to earn mainnet Pollen ($PLN) governance tokens. 

Pollen DeFi aims to push ‘DeFi' into the ‘DeFi 2.0' era by moving beyond institutional imitation and removing centralized “middlemen”; the platform instead empowers user-curated cryptocurrency asset pools that are constantly refined via a merit-based balancing of users' portfolio suggestions. Community members are rewarded for making good decisions and subsequently gain more influence over the dynamically-rebalancing portfolio.  Alternatively, users who would prefer to turn to more qualified traders (based on proven reputation, scored by the platform) can delegate their voting power accordingly. These ‘hivemind approved' asset portfolios then back up ‘asset pool tokens' listed as easily accessible financial instruments capable of outperforming market fluctuations.  

Boosted earlier this year by strategic backers, The Graph and AlphaBit, Pollen DeFi is focused on building the ultimate ‘crypto meritocracy'; the salient, DAO-driven ‘DeFi 2.0' experience leans on the fact that the leadership team merely creates and hones the core technology and UI, ensures platform security, and facilitates user governance and ease of accessibility, while the diversity of opportunities presented within the financial instrument itself result from decentralized, community-contributed portfolio suggestions. Pollen DeFi is powered by two new tokenized assets built specifically with DeFi 2.0 in mind, the Pollen ($PLN) governance token and the native Portfolio Asset Index token ($PAI) which is backed by the total value locked (TVL) of the first and core asset pool on the platform.  Other crypto-communities, influencers, and even top-ranking Pollen DeFi users will be able to propose additional asset pools that will be continually re-balanced by user proposals and support new asset-backed tokens, similar to the $PAI token.

Pollen DeFi's move from Alpha to Beta with a dramatically upgraded protocol design is supported by an already strong community of followers wishing to begin the process of actively contributing to the balancing of the asset pool. Pollen DeFi's open-source protocol and merit-based system empowers the brightest minds in its community and incentivizes them to continually contribute. This means that $PAI token is backed by a continually rebalanced and optimized asset pool which aims to out-smart market fluctuations with overall global community intelligence ideal for the 24/7 nature of the cryptocurrency market.

Pollen DeFi Project Lead and Co-Founder, Philip Verrien, explained, “Our focus has been on rebuilding asset management from the ground up; reducing risk and volatility, while also maximizing yield and creating dynamic opportunity for anyone, regardless of their experience level; [Pollen DeFi] aims to be the embodiment of what we believe will be the next step in DeFi, and reflect the core principles of truly decentralized finance.” Pollen DeFi's community is at the center of it all; Verrien and his team have designed Pollen DeFi to be powerful and easily accessible not only for the experienced crypto traders hoping to receive community accolades and earn $PLN token rewards for sharing their alchemic index ratios, but also, for those crypto-newcomers who are more familiar with curated asset indexes from TradFi and retail crypto environments consisting of pre-vetted coins and tokens - these users will be able to use Pollen ($PLN) governance token or hold $PAI asset pool token to easily be a part of the secure and well-tuned, ‘hivemind-approved' asset portfolio. 

Pollen DeFi focuses on user participation and utility. It is designed to tackle governance and centralization issues commonplace in today's DeFi ecosystem. Focusing heavily on developing community participation incentives, and processes that build toward true decentralization, using the hivemind to put the community in control.

The $PAI token will be the first index token to be launched on the platform with its value tied to the TVL of the core asset pool. $PAI is designed to be a less volatile asset that provides a safer way to participate in the DeFi ecosystem and is designed to weather any market storm as it will be dynamically managed by the community 24/7. $PLN, on the other hand, is the governance token that allows participants to interact with the platform and is rewarded to community members who actively manage the portfolio successfully or delegate to those that do (from a leaderboard). 

Beginning in December, whitelisted users will be able to actively contribute suggestions to Pollen DeFi's first community-managed portfolio and associated asset pool token, Portfolio Asset Index ($PAI); reputation points earned during this part-testnet, part-mainnet ‘Community Release Incentivised Beta' will be ported over as part of full mainnet launch in Q1 2022. This means that whitelisted early adopters who engage with Pollen's ‘Community Release Incentivised Beta' will appear on the leaderboard once the platform is fully live on mainnet.  The Pollen DeFi team will be releasing more information regarding the community release whitelist and details for those that can participate in the coming weeks, in the meantime anyone interested can join Pollen's telegram group (https://t.me/pollen_dao) or follow @PollenDeFi on twitter. 

For more information, please visit pollen.id.

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About Pollen DeFi

Pollen DeFi (https://pollen.id/), is a first of its kind decentralized asset management ecosystem where the community builds and manages crypto asset portfolios together. Decentralized finance is designed to be by the people, for the people, and Pollen DeFi is acknowledging this by building the first, truly decentralized platform for managing tokenized asset pools. The merit-based DAO provides a reputation-based governance protocol with incentives that leverage the community's collective wisdom to curate asset pools. In this system, all users of the platform stand to benefit from the contribution of the best performing participants. Initially, the Pollen DeFi platform and its Pollen governance token ($PLN) will manage a single asset token, the Portfolio Asset Index ($PAI) token. The $PAI token will be managed 24-7 by the community and is designed to be a low volatility ‘DeFi Lego' which can be used in other protocols in the decentralized finance ecosystem. After Mainnet launch, other communities will be able to create and manage alternative asset tokens via the Pollen DeFi platform.

“Those who tell the stories rule society.” Plato Coca-Cola is making noise with its first global campaign since 2016. During its rollout, Selman Careaga, president of the global Coca-Cola category, called the Real Magic campaign, “a new philosophy that will guide everything we do with our brand,” adding that Coca-Cola, “will invite everyone to embrace the magic of humanity.”  Coca-Cola celebrated the ‘Real Magic’ […]

The post Esports Storytelling Spotlight: Coca-Cola appeared first on Esports Group.

Learn all you need to know about CS:GO guns and when to buy them

This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

The post Winning Esports Marketing with Cultural Branding part 3 appeared first on Esports Group.

Graphenel JSC, based in Ho Chi Minh City, is a technology company with a novel approach to graphene production. Jane Phung, the company’s international business development manager, discusses the role IP plays in supporting Graphenel’s ambition to become a leading supplier of graphene-based materials.

In late summer 2021, athletes with disabilities from around the world competed at the Tokyo 2020 Paralympic Games. Maja Hoock, Manager of Corporate Communications Research and Development (R&D) at the leading German prosthetics company, Ottobock, explains how IP-protected sports prostheses help athletes make the most of their abilities.

In 2021, the WIPO Nigeria Office launched the second WIPO National IP Essay Competition as part of its World Intellectual Property Day activities. Read the winning essay by Oyinkansola Komolafe entitled Intellectual property, SMEs and Economic Recovery in Nigeria.

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