This is a slightly different post from normal as we would like to take the opportunity to update you about some of our business practices. We recently got contacted by A Ton of Fun, a company who specialise in helping organisations in the videogame industry set up carbon offsetting for their business. As [...]

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Creating an esports marketing campaign involves lots of moving parts and considerations. In this article we've broken these parts and considerations into 10 items. By working through all 10 parts you will be in a great position to create a campaign that connects with your target audience and meets your business objectives. Contents Setting [...]

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  Earlier this week the Sports Industry Awards (SPIA) took place in Dubai and on the shortlist was "Move To Game" in the Best Esports Campaign category. Cheesecake Digital was involved as part of the team who created the concept for the Sports For All Federation in Saudi Arabia alongside SAFEIS and [...]

The post Move To Game wins SPIA Award for Best Esports Campaign appeared first on Cheesecake Digital.

The team at Esports Bar recently asked us to write an article about esports in the Middle East and some examples of brand success. They also asked us to highlight where we see the opportunities for brands in the space. This article has now gone live over on their blog so we wanted [...]

The post Esports in the Middle East: Brand Successes & Opportunities appeared first on Cheesecake Digital.