GameCentric the region’s newest gaming platform at the forefront of connecting brands with gamers has raised USD 1.5 Million in capital from a Dubai-based Angel...
DUBAI, Jan 24, 2023 - (ACN Newswire) - The highly-anticipated Step Conference 2023, the leading tech festival in emerging markets, is returning to Dubai...
The National Football League (NFL) launched NFL Tycoon, a persistent experience on Roblox, in February 2022 to, “engage the next generation of NFL football fans...
“Battlestation – a term referring to a desktop computer setup. Includes the tower, monitor, mouse, keyboard, mouse pad (if applicable), Audio playback and recording devices (if...
Legends experience. The summoner is the persistent part of the game, as opposed to champions, which can change in every match.” League of Legends Fandom...
This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know: The estimated 474 million esports fans are a subset of 2.9 billion people who spent an estimated $175.8 billion on games in 2021. Effective activations ‘hack’ cognitive processes in the brain to influence positive customer actions. AT&T and Wasserman executed a branded experience on Twitch that demonstrates the key pillars and rules […]
Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes: Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021). Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017) Partnership with Turner’s […]
