Welcome back to The SaaS Playbook, a weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 🥡 Investors and acquirers are showing an increasing openness to software consumption based revenues, as many of them

Welcome back to The SaaS Playbook, a weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 🍿 It took popup startup WisePops 5 arduous years to get to $1m ARR, which they impressively did as a side hustle and without an in-house development team. That encouraged founder Benjamin Cahen to make the leap of building their own dev team, ultimately propelling them to $2m ARR in just half the time. Of course

Welcome back to The SaaS Playbook, a weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? ⚔️ A VC firm will often invest in similar companies to increase their chances of landing the big winner in the space. From a founder’s perspective, that can be pretty nerve racking. Having two or more companies in the same market enables VCs to share confidential info across companies, decide who they like best, and potentially sabotage the weaker link. The satirical Let Me Know How I Can Be Helpful crew (great Twitter follow if you aren’t already)