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Year in Review: The Top Crowdfunding Campaigns of 2021

After another year of disruption, uncertainty and resilience, we have seen some amazing achievements from those who took the plunge to launch a...

When Dental Practice Meets Carbon Neutrality

By Pianpian Wang“Our mission is to serve five key stakeholders, patients, team, suppliers, community and environment”, says Scott Andersen, the co-founder of Artisan Dental.Artisan...

Carbon neutrality and the role of business on the path to net zero emissions

1. Introduction Climate change is a global problem caused by increased levels of greenhouse gas emissions. These emissions accelerated after the middle of the last...

The Green DeFi platform Energyfi is about to launched on mainnet

Quick Take

  • Energyfi is designing green and cost-effective Decentralized Finance by providing a comprehensive set of DeFi features on Energy Web, Avax, Near and Bsc, all while accelerating their adoption.
  • Energyfi raised $200,000.00 in a private token sale.
  • The Green DeFi platform Energyfi is about to be launched on mainnet with the release of EnergyPad, it's ILO platform.
    The Green DeFi platform Energyfi is about to launched on mainnet

Decentralized finance in brief

Decentralized Finance (commonly referred to as DeFi) is a blockchain-based form of finance that does not rely on central financial intermediaries such as brokerages, exchanges, or banks to offer traditional financial instruments, and instead utilizes smart contracts on blockchains, the most common being Ethereum.

Introducing Energyfi

Newly, Decentralized Finance faces two major problems: high transaction costs and a huge carbon footprint on the environment due to excessive energy consumption (especially on Ethereum).

Energyfi is addressing these issues by designing a comprehensive set of DeFi features on Energy Web Chain, Avalanche, Near and Binance Smart Chain, which will accelerate their adoption at the same time. Indeed, to move towards mass adoption, a blockchain needs more users, and to have more users, it needs more dApps. In order to foster the emergence of decentralised applications (dApps) and to support developers who wish to build on these networks, a fast and reliable all-in-one platform like Energyfi is crucial. Both a cornerstone and a catalyst, Energyfi aims to lead the industry towards: decentralisation, transparency, environmental awareness and cross-chain interoperability. These core values can be seen in the main features of Energyfi.

Energyfi's Features

The Energyfi platform includes a wide range of features, all designed to enable the adoption of green networks and the emergence of environmentally friendly decentralised finance.

This includes:

  • Launchpad (permissionless fundraising platform)
  • Dex (decentralised exchange platform where you can easily buy and sell your crypto-currencies on the network of your choice)
  • Staking/Farming (savings product)
  • Lending (lend and borrow crypto-currencies.

Energyfi Token (EFI)

EFI token will have multiple use cases such as governance and platform utility. Holding EFI token will also be necessary in order to use some of the Energyfi services. Also, to promote EFI token holders, a frictionless yield and burn mechanism is included.

This will respectively provide a passive income and fight against inflation.

Energyfi raised $200,000 in a private sale and the public sale will be scheduled

The token private sale round was supported by several investors including INBlock ventures, Blu Ocean capital and whitelisted private investors.

$200,000.00 were raised during the private sale and a public sale will be organised in the near future on EnergyPad, the Energyfi launchpad.


Website: https://www.energyfi.io

Telegram: https://t.me/Energyfi_official

CryptoVirally To Offer Innovative Marketing Services for Crypto Projects

The crypto marketing company employs unique skills to ensure cryptocurrency projects are well-exposed for the world to experience. Furthermore, it ensures a strong relationship built on trust with all its clients while establishing more fruitful partnerships. More than anything, it aims at providing a clean slate for projects to develop trust with their users.

What Projects Can Expect from Crypto Virally

Crypto Virally is combining the best strategies available to make marketing a fulfilling experience. The crypto marketing agency leverages its resources to expand crypto project functionality from press releases to curating the best website copies.

According to a review by Bitrue crypto exchange, Crypto Virally has convenient services and a formidable team behind it. Its team aims to be the favorite crypto marketing agency, providing a push further in progressing crypto projects. 

One of the advantages of utilizing its services is increasing traffic to crypto websites. Moreover, it hopes to boost the social media presence of the projects through social media marketing steps.

Other services include Ask me anything (AMA) sessions, web design functions, creating extensive project awareness, and coming up and airing project content. 

You can count on expert dedication to provide you with excellent information on progressing your project. Furthermore, you have access to specialist advice and presence to ensure your marketing journey runs smoothly. One can depend on its security as it assures transparency, data security, and confidentiality as it carries out your marketing campaigns.

Versatility is Vital to Its Services

Every crypto service offers something different to its users. The same extends to what these platforms need when it comes to marketing. Crypto Virally is the bridge between crypto services, their users, and broadcasting the future of what they wish to present.

The crypto market is a growing industry with the potential to revolutionize the financial sector. There are over 13,000 coins in the industry today, with more coming in every day. This factor indicates the necessity of a good agency, versatile in knowledge and marketing options. Otherwise, the crypto market volatility and the competition would shatter the expectations you wish to get from crypto marketing.

Besides the broad array of services Crypto Virally has, it provides different payment options for its clients to increase convenience. The platform's blog contains extensive educational material to create more insights into digital crypto marketing.

It also expresses the extra costs most crypto companies expand in in-house crypto marketing. However, its services are an assured pathway for efficient marketing, more influential audiences at low costs. 

You can derive the best results for your crypto projects through dependable communication systems while delivering your objectives to trusted experts. Book a free consultation with Crypto Virally experts today for answers to all your crypto marketing questions.

National Private Truck Council (NPTC) Survey Highlights Value, Performance of Private Fleets



The National Private Truck Council 2021 Benchmarking Survey Report provides fleets with new industry standards to evaluate performance and identify opportunities for improvement.


"Information is power," explained Jim Lager, senior vice president for Penske Truck Leasing. "Fleet operators need real-time data to make informed decisions about their business. They want to know if what they are doing is best-in-class or underperforming, and how they can improve. Being able to see that information helps them identify areas of opportunity within their operations."

Lager added that every aspect of the supply chain is stressed right now. "I think it is even more critical to have good information and good partners to talk to about it," he said.

The 2021 NPTC Benchmarking Survey Report, which is sponsored by Penske, captures critical metrics from the 2020 calendar year, which was a time like no other.

"The purpose of this report is not to critique any fleet's performance, but rather to give them the tools so when they need the answers and the metrics in their continuous improvement efforts that they can grab onto those metrics in the report and move on," said Tom Moore, executive vice president of NPTC.

Even with the challenges, private fleets performed well and used their advantages to navigate supply chain challenges, hauling more shipments and volume than they did in the previous year.

Moore continued: "The thing that really impresses me, despite everything that is going on in the pandemic, is the stability that occurred in our private fleet management. We didn't see extreme swings in terms of equipment buying or a lot of change in the driver hours, even though the DOT extended those hours. Those folks stuck right in that core business. I thought that was a telling statement for how private fleets position themselves for success."

Supply chain challenges have helped private fleets raise the awareness and importance of transportation generally within their companies.

"In the last three to four years, companies have decided to start their own private fleet from scratch because of the vulnerability in finding transportation," said Gary Petty, CEO of NPTC. "I think a lot of companies are saying, 'We can manufacture the greatest product around, but if we can't get it in a way that has no damage and no loss that is timely, it doesn't matter.'"

Many private fleets shined during COVID disruptions and were able to navigate capacity constraints and surging costs others faced within the transportation market, strengthening the case for having a private fleet.

Penske Truck Leasing is a leading North American transportation services provider.

"Private fleets are resilient and flexible," Lager said, adding that more and more companies are considering and transitioning to private fleets. "That is a result of the spot market and the carrier situation driving them toward that so they could control their destiny. They don't want to trust that to a carrier. They want to do it with a partner like Penske."

Petty stated 75% of the private fleets in the study are operating as cost centers or, as he calls them, contribution centers. "They're in it to provide outstanding customer cost in the most effective and efficient manner possible. Whatever financial model, the goal is to deliver exceptional levels of customer service in the most efficient manner possible," he said.

As in years past, the primary reason companies report operating a private fleet is to provide exceptional levels of customer service that are unavailable on the open market, especially at a time when transportation and logistics capacity has been relatively constrained.

In the latest study, more than 92% of the respondents, in response to the open-ended question, 'What is the primary reason your company operates a private fleet?,' answered customer service.

Measuring on-time performance remains the primary means of tracking customer service, although other metrics are growing in acceptance.

This year 68% of the fleets report measuring on-time performance as opposed to 82% last year.

This erosion in on-time deliveries makes room for a bevy of other metrics, according to the NPTC report, most notably safety scores, tracked by 56% of respondents (53% last year); cost-per-mile, tracked by 55% of the respondents (35% last year); and customer comment, tracked by 32% of the population.

Shipments for private fleets were up from last year by 9.7%, and volume was up by 5.6%. This growth is supported by an overall mileage increase of 5.7%, which means that fleet respondents accomplished these gains rather efficiently, according to the report.

Even still, private fleets do face challenges, with driver-related issues being the No. 1 challenge listed. Driver-related issues are cited by nearly every respondent, often more than once. Rounding out the list of issues cited by fleets are: Cost-related issues; equipment and maintenance; customer service; regulatory and safety.

While driver issues remain top-of-mind, private fleets perform better than the for-hire population. "While everybody is feeling the driver shortage, it is less at private fleets," Penske's Lager said.

This year's survey found that driver turnover fell to 15.8%, nearly three full percentage points down from last year's 18.5% turnover rate and much lower when compared to the for-hire segment. Private fleet's average driver turnover is 14.25% over the 15-year history of the survey, and the average driver in the NPTC survey stays with a carrier for more than ten years. "That is extraordinary," Petty said.

NPTC started tracking metrics surrounding the time to hire and the hiring process for the first time. NPTC found that the average fleet has to review, screen and/or interview 19.7 candidates to fill one driver's seat, and the average time to hire a driver candidate is 34 days.

"Private fleets understand you get what you pay for," Moore stated. "They changed the mentality from speed-to-hire because they want to hire the right person.

The three top reasons for turnover are discipline issues, drivers leaving for another job, or retirement.

Moore noted: "For those leaving for another job or discipline issues, that tells me a private fleet can do a better job in the hiring process. If you're asking the right questions in the interview, you can identify what drivers are more likely to leave or will have discipline issues."

For the first time, NPTC asked fleets how much it cost to bring a driver on board. It is about $7,500 for the typical heavy-duty operation, and $3,400 for medium-duty fleets.

The survey also examined which freight movements private fleets haul and which they contract out. Private fleets typically handle about 2/3 of the outbound flow of goods and work with third-party carriers to handle the rest.

For-hire motor carriers handle 17% of all outbound freight movements, while dedicated contract carriers perform 12%. When deciding how to position the private fleet, survey respondents mention numerous inter-related and overlapping factors. The most frequently highlighted are cost, service, geography, and proximity to customers, and backhaul loads.

Empty mileage rates decreased, with an empty mileage of 26% down from last year's 33.3% and the previous year's 28.4%. NPTC found that 28% of respondents reported improved empty mileage, and Lager said reducing empty miles is top-of-mind for carriers. "There is not the luxury of being inefficient right now."

Penske Truck Leasing helps customers analyze their network to determine the best lanes to handle internally and the best to outsource.

"We have the engineering capability and capacity to analyze a customer's entire operation and make a recommendation," Lager said. "We can process the data and optimize it in several ways. It isn't always about cost; it is about delivery windows and meeting schedules. We can display all of that and help them make those decisions."

Use of on-board safety technology continues to increase, and not one respondent indicated not using on-board safety technology.

"If you're not safe, you're not going to be efficient, and the rest of the metrics don't matter," Moore said. "The safety record continued to get better and stronger and was one of the best years we ever had."

Survey participants can request customized data pulls that compares data of peer or like-kind fleets in the same market.

Petty: "It is apples-to-apples numbers they can use. This is powerful information internally. We have found once companies get on the track of scoring themselves against peers, it gives the whole benchmarking exercise a powerful boost of credibility."

By "Move Ahead" Staff

Esports Storytelling Spotlight: Coca-Cola

“Those who tell the stories rule society.” Plato Coca-Cola is making noise with its first global campaign since 2016. During its rollout, Selman Careaga, president of the global Coca-Cola category, called the Real Magic campaign, “a new philosophy that will guide everything we do with our brand,” adding that Coca-Cola, “will invite everyone to embrace the magic of humanity.”  Coca-Cola celebrated the ‘Real Magic’ […]

The post Esports Storytelling Spotlight: Coca-Cola appeared first on Esports Group.

Winning Esports Marketing with Cultural Branding part 3

This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

The post Winning Esports Marketing with Cultural Branding part 3 appeared first on Esports Group.

Switching to electric alternatives: Recent global call and how we can do more

Boris Johnson’s trendsetting remarks in the UN on strengthening environmental protection In front of the global audience, UK Prime Minister Boris Johnson has called for many dramatic environmental changes in the General Debate of the United Nations General Assembly. Some […]

The post Switching to electric alternatives: Recent global call and how we can do more appeared first on The Environmental Blog.

Cannabis Retail Job Descriptions Template | Green CulturED

In most respects, running a cannabis dispensary is just like running any other retail operation. You have customers coming to your store to...

Highlights from Our AUVSI Webinar Presentation on “Enhancing Operations with Sensors and Other Instruments”

Vigilant Aerospace Systems’ CEO Kraettli Epperson participated in an AUVSI presentation on “Enhancing Operations with Sensors and Other Instruments.” We are happy to share...

Cannabis Dispensary Merchandising Tips

Retailers from all walks of life are trying to figure out how to merchandise products that, pre-pandemic, would be offered using “try before you...

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