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Tag: advertising technology

Run an audience overlap analysis in AWS Clean Rooms | Amazon Web Services

Advertisers, publishers, and advertising technology providers are actively seeking efficient ways to collaborate with their partners to generate insights about their collective datasets. One...

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The Changing Face of Ecommerce

The world changed in March 2020 when, in response to a killer pandemic that rapidly overwhelmed the American medical system, the United States literally...

Online Advertising: All You Need to Know in 2023

There's a reason why Google's advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads. Millions...

Unified Patent Court’s Helsinki Local Division denies preliminary injunction request over patent opted out despite previously filed (and still pending) national litigation

As I first predicted and then mentioned on LinkedIn, the Unified Patent Court's Helsinki Local Division today denied an application for provisional measures (the...

New Cannabis Flower in Massachusetts: Neighborgoods Homegrown Premium Cannabis Launches

Neighborgoods Homegrown Premium Cannabis Launches in Massachusetts Attleboro, Mass. – Neighborgoods, a new line of locally grown rare premium cannabis flower, is now available at...

U.S. Justice Department, 8 states sue Google over digital ad dominance

U.S. DOJ, 8 states sue Google over digital ad dominance | PCWorld ...

New scheme to enable disadvantaged young people to access careers in tech, launched by BCS, the Chartered Institute for IT

An exciting new programme to support young people from disadvantaged and underrepresented backgrounds to access digital opportunities, has been launched by BCS, the Chartered...

Cedara Raises $2.7M for its Carbon Intelligence Platform That’s Helping the Advertising Industry Get To Net-Zero Emissions

Corporations are increasingly becoming concerned about their environmental, social, and governance impacts as investors, policymakers, and other key stakeholders believe it’s a way to...

Twitter’s $5bn-a-year business hit as Elon Musk clashes with advertisers

Elon Musk’s tumultuous reign at Twitter has led to a damaging rift with top brands and marketers, with the social media company’s $5bn-a-year advertising...

A Year After: Has Blockchain Changed Advertising by 2022?

Last decade made a pretty bold promise to digital advertising, which more than other industries suffers from insufficient transparency and a fraudulent environment. The...

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