Super apps are all-in-one solutions that provide a wide range of services through a single app. We Chat, a messaging program founded in China, now provides social networking services, cab-hailing, meal reservations, movie ticket purchasing, and more. 

Two years ago, businesses concentrated more on releasing simple mobile apps for customers in order to gain market share. Well, two years later, the focus turned to retaining current consumers and capturing newly emerging segments. The new age-consumers-Gen Z (or Zoomers) prioritize convenience and an exceptional customer experience above everything else. Their lives revolve around technology and the digital world. They value speediness and an intuitive experience. What’s more intriguing about Zoomers is their attention span is merely 8 seconds! Super apps–a one-stop-shop- give users the ability to navigate within the application and access various services without downloading and installing separate apps for the same. 

1. Increase Customer Acquisition: Super apps offer much more than standalone apps. With a multitude of services, users get a seamless experience without having to download multiple apps to avail of services. 

2. Improve Customer Stickiness: Customer Stickiness has become an essential benchmark for businesses to grow. Super apps can pave the way for brands to retain customers because of the convenience it offers. 

3. Saves phone storage and memory, as opposed to having multiple apps for different needs.

5. Businesses can gather a vast amount of consumer data using super apps. This data can be used to learn more about user behavior and analyze the trends and patterns to improve personalization and speed up consumer interaction.

6. Improve Customer Engagement:

Companies can create personalized solutions for consumers and introduce new offerings. 

For eg, Tata Neu offers discounts and deals to their customers to engage customers.

• Paytm: Paytm offers services like bill payments, mobile recharges, utility travel, movie and events bookings, in-store payments, payments, and more through their QR code system. 
• Tata Neu: Tata Group launched a super app–Tata Neu which includes a bouquet of services like flight bookings, hotel bookings, car buying, groceries, investments, and more. It also provides offers on various in-house brands such as Starbucks, AirAsia India, Big Basket, Westside, 1mg, and other in-house brands. Users are rewarded for their purchases with Neu Coins, which can be redeemed the next time they buy. 
• People Strong: APAC’s leading Human Capital Management SaaS platform-People Strong recently launched their super app that has functionalities of their 3 applications: ALT Learning (a user learning and growth platform), ALT Worklife (An HR app focused to simplify worklife), Zippi (a collaborative Work Management platform). The app has been downloaded by 1M+ users on the play store with 4.6 ratings.
• My Jio: A super app with all the Jio services offered by Jio from grocery to mobile recharges to video streaming and more. 

Technology will act as an enabler in creating the best customer experience of tomorrow. Android 13, iOS 16, and 5G will soon roll out for users worldwide. Businesses are leveraging mixed reality in designing mobile applications to make the complete experience more immersive. This will undoubtedly aid businesses in constructing unique super apps with a far better user experience that appeals to Gen Z users.

Few months ago, Rapi Pay bagged $15 billion funding to launch their super app “NYE” in the digital banking space. The Indian government announced to launch super app for farmers which will have everything that they require in a single place. Other giants like ITC and Adani are also planning to mark their territory in this landscape, competition will definitely scale up. And building a Super App will be a long-term venture that calls for significant financial outlays, business alliances, and commitment. It’ll be interesting to see who will win the race. 

Knowledge thats worth delivered in your inbox