Search engines must crawl and index your site before it can rank in organic search. Thus optimizing your content is pointless if search engines cannot access it.
This is the ninth installment in my “SEO How-to” series. Previous installments are:
In “Part 2,” I discussed how search engines crawl and index content. Anything that limits crawlable pages can kill your organic search performance.
It’s a worst-case scenario in search engine optimization: Your company has redesigned its site, and suddenly organic performance crashes. Your web analytics indicate that home page traffic is relatively stable. But product page traffic is lower, and your new browse grid pages are nowhere to be found in Google.
What happened? You likely have a crawling or indexation issue.
Your browser is a lot more forgiving than bots. Content that renders on the screen and functions correctly in your browser may not be crawlable for bots. Examples include the inability of bots to recognize internal links (orphaning entire sections) or correctly render page content.
The most advanced bots interpret a page as humans see it in updated browsers and send the information back to the search engine to render the different states for additional content and links.
But that relies on the most advanced search bot (i) crawling your pages, (ii) identifying and triggering elements such as non-standard link coding in navigation, and (iii) assessing a page’s function and meaning.
In short, invest the time to identify and resolve the crawl blockers on your site.
Unfortunately, publicly-available tools such as DeepCrawl and Screaming Frog’s SEO Spider cannot perfectly replicate modern search bots. The tools can show negative results when a search bot might be able to access the content.
The first step in testing whether search bots can crawl your entire site is to check Google’s index. In Google’s search bar, type “site:” before any URL you want to check, such as:
Site queries return a list of pages that Google has indexed that start with the URL string you entered. If the pages missing from your analytics are also missing from Google’s index, you could have a crawl block. However, if the pages are indexed but not driving organic traffic, you likely have a relevance or link authority issue.
You can also check indexation in Google Search Console with the “URL inspection” tool — but only one page at a time.
If the site query fails to unearth pages, try crawling your site with Screaming Frog or DeepCrawl. Let the crawler run on your site, and look for missing areas of a certain type — browse grids, product detail pages, articles.
If you don’t see holes in the crawl, your site is likely crawlable. Search bots, again, are more capable than crawler tools. If a tool can get through a site’s content, so can search bots. And problems identified in a crawler tool could be false negatives.
Also, use crawler tools in preproduction environments to identify crawl problems before launch, or at least provide an idea of what you’ll be dealing with when it goes live.
Sayduck enters three-year license agreement with Forms+Surfaces to create 3D product models for AR visualization
October 23, 2020 – Bublar Group has announced that its subsidiary Sayduck has expanded its collaboration with one of its oldest customers and entered into a three-year licence agreement with design and manufacturing company Forms+Surfaces based in the US.
The new assignment will consist of Sayduck building an online 3D configurator for over 80 of Forms+Surfaces’ different furnishing products for public spaces. Forms+Surfaces designs and manufactures architectural products used in public spaces, from walls and elevator interiors to site furnishings and lighting.
According to Bublar, the 3D configurator will make it possible to realistically present complex products that come in a multitude of variations and combinations that typically are not easily showcased online. It will also allow Forms+Surfaces customers to visualize product selections in augmented reality (AR), a core feature of the Sayduck Platform.
“We are truly excited about our continued collaboration with Sayduck. We knew that we were only scratching the surface as far as business opportunities when Forms+Surfaces introduced the AR technology to architects and designers for select products back in 2013. This new 3D configurator project is a natural extension of our digital outreach, helping streamline the specification process of our entire outdoor product line for our customers,” commented Jeffrey Stork, President, Forms+Surfaces, Inc.
Earlier assignments from Forms+Surfaces have included an AR-enabled iOS app. In addition, Sayduck states that it has created multiple products as simpler, non-configurable items in the past.
Commenting on the agreement, Niklas Slotte, Managing Director at Sayduck, said: “I am very happy that we have gained continued trust from one of our oldest customers. We have had a strong collaboration for more than seven years and with this agreement we will develop our partnership even further.”
Bublar added that Sayduck’s strategy is to help product manufacturers and e-commerce companies to showcase and present their products in more immersive ways. The Sayduck Platform allows companies to create unique web 3D and AR experiences for their customers, helping to drive product engagement and customer confidence.
For more information on Sayduck and its 3D Configurator product, please visit the company’s website.
Image credit: Sayduck / Forms+Surfaces
Revuze, the first SaaS Consumer Insights eCommerce Platform
🚀🔥 Israel, Tel-Aviv – TAM Media Research has announced a partnership with Revuze Ltd., the provider of Revuze Explorer, the first SAAS consumer insights eCommerce platform, to launch TAM CRISP (Consumer Reviews and Influencer Sentiments for brand Performance) for the India Market. 👇
TAM is a joint venture between AC Nielsen and Kantar Media Research and is India’s main Audience Behavior & Brand Communication data provider.
🗨 As businesses embark on digital transformation initiatives and modernize their business operations, requirements are growing for strengthening eCommerce performance to enhance customer experiences and deliver suitable products to the Indian market.
“After showing significant success in the USA, Revue is entering the Indian market by partnering with TAM Media. This is a natural choice as both are part of the Nielsen family. TAM contributes 20+ years’ experience and deep understanding of the Indian media landscape”, said Shai Etzion, Chief Revenue Officer. “While Revuze Explorer will be a compelling product and a game-changer for India to understand consumer sentiments and reviews.”
🔥 “Today’s evolved Indian Voice of Consumers (VOC) is not just pragmatic about the products they purchase, but also extremely vocal and quick to give reviews. For a Marketer, this customer feedback can help realign Product & Communication strategies effectively. Hence, it is crucial for Marketers to constantly keep track, understand & re-connect while managing consumer sentiments towards Brands.” Said L.V. Krishnan, CEO, TAM Media Research.
✨”TAM has partnered with Revuze to bring a new-age, robust data analytics tool – CRISP, for Marketers to decode the realms of unstructured feedback data from consumers and retrace it back to defining sharper Brand strategies. In a fast-paced, evolving environment, it can be a crucial weapon for Marketers to win additional Brand Sales & Market Shares. CRISP will help build the much-needed superior analytical prowess within the Marketers business, help analyze product usage, and identify areas of product/service improvement based on feedback, so as to take quick-footed decisions.” 👇
● About TAM:
TAM Media Research-a 50:50 joint venture between two global media research organizations, Nielsen & Kantar Media Research. Set up in 1998, TAM has been the Central Media Intelligence Unit of Audience Behavior & Brand Communication data in India for more than 2 decades. TAM’s Media Intelligence repository is of central use by media & brand marketing organizations and is based on data collected & analyzed across both paid & earned media. TAM’s vision is to establish the Science of Data Monetization within the Indian Media and Marketing Industry.
● About Revue:
Revue is an Israeli market research startup backed by global investors such as SAP.io, Nielsen, Prytek, and Maverik Israel utilizing artificial intelligence to simplify market research so that anyone can make decisions based on consumer opinion data. Revuze’s AI collects and turns unstructured data into market insights about your brand, competitors, products, features, and benchmarks it against the competition. This unique approach allows brands to understand the customer’s voice for a better strategic direction, connecting the dots with qualitative eCommerce opinion insights from multiple sources to succinctly identify the root cause of consumer issues in hours instead of months.
✍ Source: Alon Ghelber CMO / Revuze
transcosmos becomes a certified “Lazada” partner,…
Since 2015, transcosmos has been highly recognized by Lazada for its localized e-commerce support services respecting cultures and commercial practices of ASEAN countries and cross-border e-commerce operations based on each specific logistics situation, law, regulation, etc.
TOKYO (PRWEB) October 23, 2020
transcosmos inc. is proud to announce that the company has become a certified partner of “Lazada,” a leading e-commerce platform in ASEAN. transcosmos delivers clients’ superior products into the hands of ASEAN consumers by enhancing its cross-border e-commerce services building on its bases in ASEAN countries and its e-commerce and distribution network.
Lazada certifies companies that show excellence in e-commerce store operations, and who deliver timely and effective operations and high-quality customer services, serve brands in expanding their e-commerce eco-systems, and over-achieve standard requirements as a partner. As Lazada strengthens its focus on the Japanese market, the company has launched its certification program in Japan, and recognized transcosmos as one of its first four partners. transcosmos initiated its services for Lazada in Thailand in 2015. Since then, the company has been highly recognized by Lazada for its localized e-commerce support services respecting cultures and commercial practices of each ASEAN country, and cross-border e-commerce operations that take into consideration each country’s specific logistics situation, laws and regulations, and other factors.
In the ASEAN market, transcosmos not only sells its clients’ products on local e-commerce shopping malls and assists their cross-border businesses, but also offers services that integrate online, offline and digital marketing. The integrated services help clients drive their Online-Merge-Offline (OMO) initiatives by connecting their online stores with physical stores in the market, succeed in in-flight duty free channel, and execute social media marketing. With such services, transcosmos serves clients in boosting their brand recognition and expanding sales. As a Lazada partner, transcosmos will further drive e-commerce and retail businesses in the ASEAN market.
● About Lazada Group
Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – we connect this vast and diverse region through our technology, logistics and payments capabilities. Today, we have the largest selection of brands and sellers, and by 2030, we aim to serve 300 million customers. In 2016, Lazada became the regional flagship of the Alibaba Group, and is backed by Alibaba’s best-in-class technology infrastructure.
With its operations bases in Vietnam, the Philippines, Thailand, Malaysia and Indonesia, transcosmos offers a variety of localized services including contact centers, digital marketing and e-commerce one-stop services. Its e-commerce support services tailored for each client based on their phase of globalization and local market strategies help clients expand their businesses in each local market. More specifically, clients have the option to choose cross-border e-commerce services including test marketing that let them quick start a new business channel, distributor services where transcosmos acts as an importer and a seller in the local market, and e-commerce one-stop services for clients who already have e-commerce channel in the local market. Through such services, transcosmos provides clients with end-to-end support to help them succeed in each market.
transcosmos’s cross-border e-commerce services include flagship store opening, shipment to ASEAN countries, sales management and customer services all at one-stop. All clients need do is deliver their products to transcosmos.
transcosmos offers e-commerce one-stop services that fit clients’ e-commerce business and brand strategies across 48 countries including Japan, Europe and the United States, China, Taiwan, South Korea, ASEAN, India and Latin America. With the aim of contributing to clients in enhancing brand value and expanding sales, transcosmos will continue to deliver the best services to each country in this fast-changing e-commerce market.
- transcosmos is a trademark or registered trademark of transcosmos inc. In Japan and other countries.
- Other company names and product or services names used here are trademarks or registered trademarks of respective companies.
About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 168 bases across 30 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce services to deliver our clients’ excellent products and services in 48 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment.
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