“In April 1900, our founding forefather, Charles Rolls, made a prescient prophecy about automotive electrification. Move forward over 120 years to when I made a public promise, on the record, that we would bring the first fully electric Rolls–Royce to market within the current decade. And, right now, our company is embarking on an historic undertaking to create the first, super-luxury car of its type. This will happen sooner than many thought possible, through the incredible skills, expertise, vision and dedication of our engineers, designers and specialists at the Home of Rolls-Royce.
“In this ground-breaking endeavour, we are drawing on a remarkable heritage, unique in our industry. Our founders and those who worked alongside them in the marque’s formative years were all important pioneers of electric power, as well as their era’s leading experts in automotive engineering. As we herald a new electric future at Rolls-Royce, I am proud and humbled to share their inspiring stories, which have never been told in one place before, and shine a fresh and fascinating light on our company’s earliest days.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
INTRODUCTION
Electrification has long been promoted as the future of automotive propulsion. Mainstream manufacturers are increasingly embracing hybrid and battery electric vehicle (BEV) technology, supported by the expansion of national charging infrastructures.
To date, Rolls-Royce has communicated its electrification strategy in three simple statements:
- The marque will introduce an all-electric car this decade (2020 – 2030).
- This car will be a pure BEV, not a hybrid of any kind.
- It will be launched only when the time is right, and every element meets Rolls-Royce’s technical, aesthetic and performance standards.
There is considerable interest and media speculation surrounding Rolls-Royce’s plans. Ahead of further official statements, we invite the media to reflect on the marque’s unique heritage in electric power, which pre-dates the founding of Rolls-Royce the company itself, and involves many of the principal protagonists whose names are forever associated with it.
Read more at Rolls-Royce PressClub: www.press.rolls-roycemotorcars.com
SOURCE Rolls Royce Motor Cars
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