PR practices became an undivided way to connect businesses with the rest of the world. PR focuses on establishing one-way or two-way communication with potential customers to inform, promote, educate and connect. PR in any industry is an unavoidable part that businesses should use to stay competitive and operate in their field. It is apparent that good PR strategies are not only complex but also tailored to the specific industry and company. With that said, PR in crypto adds a substantial challenge in rems of expertise. The world of crypto not just constantly changes but also evolves with enormous speed. That is why traditional PR agencies are not always the best choice to contact for crypto projects. Instead, at this point, it is more beneficial to contact more narrowed agencies who specialise in crypto projects, as there are several challenges that the crypto and blockchain world has that need precise attention.

The main aspects that make PR for crypto projects so distinctive are as follows:

Tech Nature of the Crypto Industry

As crypto becomes more accepted and gains confidence in the financial market, it still has a highly complicated nature. Crypto and blockchain require tech skills, thus heavily narrowing down the target market. According to Forbes, the dominant crypto users are males aged 18 to 29. Plus, the users in crypto are not easy to please or impress, as the majority of existing or interested crypto users are already in the technological world. That means they have “seen it all” and will not be captivated easily. Guy Yanpolskiy, the founder of GuyWay has been in the IT, crypto and blockchain industry for years, gathering all the needed expertise to become an expert in the field.

A need for an already established internal network 

Although the crypto world is gigantic, it remains a very private industry in terms of leadership. If you are not a key player, no one knows you, so it becomes clear that it is hard to get through without connections. That is why it is crucial to have a team that provides results fast and on a tight budget and provides access to the places where the best opportunities lay. The founder of GuyWay has been in the market constantly working with some of the utmost investors in tech, blockchain and other industries. During that time, he obtained strong networks with various agencies and companies from all over the world. That is why GuyWay is capable of helping any company to plan out its PR strategy, giving full access to not only the top tire team but also helping to establish connections with beneficial people and companies.

Changing nature and rapid growth

Working on the PR of a crypto project is also incredibly challenging due to its volatile nature and fleeting market expansion. The recent events with NFT fall and Bitcoin drop are just some examples. That is why the companies working on PR should be not only tech-savvy but also constantly evolving, and adjusting to the industry trends. The PR team needs to ensure they know what happened in an industry, and must also evaluate and predict what might change beforehand. That is the only way when a PR strategy will be successful. Although it is unlikely to foresee it all, experienced PR managers should be able to deal with pitfalls and plan out different backup schemes, forcing them to work twice as hard as PR teams in any other industry. For that reason, GuyWay is a go-to agency for PR projects, as the company specialises in handling the most challenging projects in a limited time, planning out the agenda and preparing for any sort of unforeseen events.

It becomes clear every year that marketing and PR may as well be the most crucial component of any business. Your technology might be top-notch, and you might also be the first comer. However, as history shows, being the best does not necessarily mean being the first. Today’s world requires you to create the best quality of your products and constantly be seen and heard. Especially in the crypto industry, where so many businesses raise and fall in a blink of an eye, you must stand out with your PR strategy. GuyWay can and most certainly will take you to the next level to help you communicate with customers and investors and take your business to the moon.

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• Source: Plato Data Intelligence: Platodata.ai