BlackCurve, a London-based pricing optimization platform, has secured €856.000 in funding from a group of investors led by the Startup Funding Club. The company plans to use the funds to expand its team and accelerate the development of its platform.
BlackCurve’s pricing platform is designed to help businesses optimize their pricing strategies by using advanced algorithms and machine learning techniques. The platform allows businesses to analyze their sales data and customer behavior to determine the optimal price for their products or services.
The company was founded in 2016 by Philip Huthwaite and Charles Boutaud, who both have extensive experience in the pricing and revenue management industry. Since then, BlackCurve has attracted a number of high-profile clients, including BMW, Siemens, and Vodafone.
The funding round was led by the Startup Funding Club, a London-based venture capital firm that specializes in early-stage investments. Other investors included the London Co-Investment Fund and a number of angel investors.
According to Huthwaite, the funding will allow BlackCurve to expand its team and accelerate the development of its platform. “We’re thrilled to have secured this funding, which will enable us to take our platform to the next level,” he said. “We’re excited to continue working with our clients to help them optimize their pricing strategies and drive growth.”
The pricing optimization market is expected to grow rapidly in the coming years, as more businesses look for ways to improve their profitability and competitiveness. According to a report by MarketsandMarkets, the global pricing optimization market is expected to reach $7.5 billion by 2022, up from $2.4 billion in 2017.
BlackCurve is well-positioned to capitalize on this growth, thanks to its advanced technology and experienced team. With the new funding in place, the company is poised for further success in the years ahead.
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