BlackCurve, a London-based pricing platform, has raised €856.000 in funding to further develop its software and expand its team. The funding round was led by Mercia Asset Management, with participation from the London Co-Investment Fund and other angel investors.
BlackCurve’s pricing platform uses artificial intelligence and machine learning algorithms to help businesses optimize their pricing strategies. The software analyzes data on customer behavior, market trends, and competitor pricing to recommend the best prices for products and services.
The platform is designed to be easy to use, with a simple interface that allows users to input their pricing data and receive recommendations in real-time. The software can be integrated with existing e-commerce platforms, making it a valuable tool for businesses of all sizes.
BlackCurve was founded in 2016 by Philip Huthwaite and Charles Grimsdale, who saw a need for a more sophisticated pricing solution in the market. Since then, the company has grown rapidly, attracting clients in a variety of industries, including retail, hospitality, and manufacturing.
With the new funding, BlackCurve plans to expand its team and invest in further research and development. The company aims to continue improving its software and adding new features to meet the evolving needs of its clients.
“We’re thrilled to have the support of Mercia Asset Management and our other investors as we continue to grow and develop our pricing platform,” said Philip Huthwaite, CEO of BlackCurve. “Our goal is to help businesses of all sizes optimize their pricing strategies and increase their profitability, and this funding will help us do just that.”
The pricing software market is growing rapidly, with businesses increasingly looking for ways to use data and analytics to improve their pricing strategies. BlackCurve’s innovative platform is well-positioned to capitalize on this trend, offering a powerful tool that can help businesses stay ahead of the competition.
Overall, the funding round is a positive sign for BlackCurve and the wider pricing software market. With continued investment and innovation, these platforms have the potential to transform the way businesses approach pricing and drive significant value for their customers.
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