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$18 Billion of SaaS M&A During A Banking Crisis: An Overview of Qualtrics, Cvent, and Momentive.

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The world of Software-as-a-Service (SaaS) has seen a significant amount of merger and acquisition (M&A) activity in recent years. Despite the ongoing banking crisis, the SaaS industry has continued to thrive, with companies like Qualtrics, Cvent, and Momentive leading the way.

Qualtrics, a Utah-based company that specializes in customer experience management, was acquired by SAP for $8 billion in 2018. The acquisition was one of the largest in the history of the SaaS industry and signaled SAP’s commitment to expanding its cloud-based offerings. Qualtrics has since become a key player in SAP’s portfolio, helping the company to better understand and engage with its customers.

Cvent, another SaaS company that provides event management software, was acquired by Vista Equity Partners for $1.65 billion in 2016. The acquisition allowed Cvent to expand its offerings and reach new customers, while also providing Vista with a valuable asset in the rapidly growing SaaS industry.

Momentive, formerly known as SurveyMonkey, was acquired by private equity firm Apax Partners for $1.7 billion in 2020. The acquisition allowed Momentive to continue its growth trajectory and expand its offerings beyond traditional survey software. With the backing of Apax, Momentive is well-positioned to become a major player in the SaaS industry.

Despite the ongoing banking crisis, the SaaS industry has continued to attract significant investment and M&A activity. This is due in part to the fact that SaaS companies are often seen as more resilient than traditional businesses during times of economic uncertainty. Additionally, the shift towards remote work and digital transformation has only increased the demand for cloud-based software solutions.

In conclusion, the SaaS industry has seen a significant amount of M&A activity in recent years, with companies like Qualtrics, Cvent, and Momentive leading the way. Despite the ongoing banking crisis, the SaaS industry has continued to thrive, thanks in part to its resilience and ability to adapt to changing market conditions. As the world becomes increasingly digital, it is likely that we will continue to see significant investment and M&A activity in the SaaS industry for years to come.

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