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AR/VR

“Only” a LUT creator

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Michael Porter
“Only” a LUT creator
“Only” a LUT creator

I sometimes hear creators who make “advanced” filters and lenses talk about “simple” LUT/color correction/grain/overlay filters as if they were “inferior.” This needs to stop.

I am going to be referring to any lens that primarily consists of a LUT/color correction, grain, or any other 2D overlay (like a frame around the image or an emoji crown) as a “simple” filter in this article just to keep things, well, simple.

Not all lens and filter creators have a background in computer/motion graphics, game design, or computer science. I know a creator who started out creating “simple” filters before they saw the potential of Lens Studio and started teaching themselves 3D. They are now a verified lens creator.

What if instead of receiving encouragement from the community, this individual had been talked down to because of the types of filters they were creating? Would they have kept at it and become a top AR creator? Personally, I almost quit making Snapchat lenses after my very first one. I shared it on Reddit and was accused of stealing someone else’s idea. I had never heard of this individual before and had no idea you could even search for lenses. I had simply made something I thought was fun and was super discouraged by the reaction of this individual. But I kept at it and I’m super glad I did. Never talk about someone’s filters as being inferior; they might be just getting started.

You need to have a good understanding of light and color to create a nice looking LUT/color correction filter. If you want to argue that you can just buy presets and make your filters with those, you can say the same for 3D models and other parts of “advanced” filters and lenses. Loading a LUT into Lens Studio or Spark AR is itself super easy to do, but creating the actual LUT can take some time and possibly lots of trial and error.

A photographer might really enjoy sharing their presets as LUT filters and have no desire to create 3D face masks. A graphic designer might love creating intricate frames to celebrate different holidays. Perhaps a fan of vintage photography loves recreating different film effects with grain overlays. And that’s okay. There are no rules about what types of effects you need to be creating to be called an augmented reality creator.

People love using “simple” filters. AR filters are often used in messaging, and quite often people want something simple to express their mood or enhance their photos and videos. I created a lens that does nothing more than sharpen the image and add a slight color correction. Within a few months it surpassed 1 billion views — that is billion with a “b.” I don’t need to raise my eyebrows and open my mouth to transform my head into a dragon every time I want to message someone. I just want something that I think looks good. Sometimes that is something crazy, but usually it’s something simple.

We often look at AR filters and lenses in isolation; we forget that they can come in groups. Sure, someone might be creating lots of filters that individually are “simple.” But sometimes these “simple” filters are part of a larger series that tell a story, express a feeling, or celebrate something. There are both technical and artistic sides to augmented reality, and I think often we focus too much on the technical side of things.

It is true that there are some AR creators who are pumping out “simple” filters left and right who see it as an easy path to verification ( it’s not). But some of those clout chasers are also creating “advanced” lenses and filters, so having some arbitrary cutoff for what constitutes a “real” AR filter won’t stop that.

If you enjoy making LUT filters, keep doing it. If you enjoy creating emoji crown filters, keep doing it. If you want to join the Spark Partner Network or become a Lens Creative Partner, you will probably need to move beyond the “simple” filters and venture into 3D or coding, but never think that you aren’t an AR creator. If you enjoy what you are doing and are bringing joy to others, you are a successful creator.

Don’t hate on people who are “only” making “simple” filters. Each creator is at a different place in their AR journey and each creator has their own goals. A real AR creator is someone who enjoys doing what they do, is constantly learning, and helping others. Let’s build each other up.

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Source: https://arvrjourney.com/only-a-lut-creator-57a3040f544?source=rss—-d01820283d6d—4

AR/VR

Surgical Science to acquire 3D Systems’ Simbionix business to strengthen its VR medical simulation offering

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In Virtual Reality News

July 28, 2021 – 3D Systems, a manufacturing solutions partner, has today announced that it has signed a definitive agreement to sell its medical simulation business, Simbionix, to Surgical Science Sweden AB, a supplier of virtual reality (VR) simulators for medical training, for a purchase price of USD $305 million. The sale action, which is subject to customary closing conditions and adjustments, will complete 3D Systems’ initiative to divest its non-core businesses. 

“Over the last several months, 3D Systems has divested a number of assets that are not core to our industry-leading additive manufacturing solutions business,” said Dr. Jeffrey Graves, President & CEO, 3D Systems. “The final of these is our Simbionix business, under the leadership of Ran Bronstein, which has secured a strong position in the medical simulation, training and robotic surgery market. As the Simbionix team now joins forces with Surgical Science, I believe their future will be even brighter, with increased scale and an ability to leverage the core strengths of both businesses in a growing medical simulation market.”

The proceeds from the sale, combined with previously announced divestitures, will leave 3D Systems with a cash balance of approximately USD $500 million and no debt, according to the company, which has reorganized into two business units – Healthcare and Industrial Solutions. The company added that for 2020, Simbionix reported sales of USD $40.8 million, and that it expects completion of the Simbionix transaction to occur in August 2021.

As a result of the transaction, Simbionix will be integrated with Surgical Science to expand the company’s offering in the medical simulation market. Surgical Science anticipates that the acquisition of Simbionix will complement and strengthen its position in the market, where it can offer a broad portfolio of simulators in areas such as general surgery, endovascular procedures, endoscopy, urology, orthopedics, ultrasound, and robotic surgery. According to 3D Systems, Simbionix also brings long-established collaborations with medical technology companies and academic institutions that are developing new robotic surgery technology and operating procedures.

For more information on Surgical Science and its virtual reality medical simulators, please visit the company’s website.

Image credit: 3D Systems

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he covers news articles on both the AR and VR industries. He also has an interest in human augmentation technology as a whole, and does not just limit his learning specifically to the visual experience side of things.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.auganix.org/surgical-science-to-acquire-3d-systems-simbionix-business-to-strengthen-its-vr-medical-simulation-offering/

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AR/VR

Surgical Science to acquire 3D Systems’ Simbionix business to strengthen its VR medical simulation offering

Published

on

In Virtual Reality News

July 28, 2021 – 3D Systems, a manufacturing solutions partner, has today announced that it has signed a definitive agreement to sell its medical simulation business, Simbionix, to Surgical Science Sweden AB, a supplier of virtual reality (VR) simulators for medical training, for a purchase price of USD $305 million. The sale action, which is subject to customary closing conditions and adjustments, will complete 3D Systems’ initiative to divest its non-core businesses. 

“Over the last several months, 3D Systems has divested a number of assets that are not core to our industry-leading additive manufacturing solutions business,” said Dr. Jeffrey Graves, President & CEO, 3D Systems. “The final of these is our Simbionix business, under the leadership of Ran Bronstein, which has secured a strong position in the medical simulation, training and robotic surgery market. As the Simbionix team now joins forces with Surgical Science, I believe their future will be even brighter, with increased scale and an ability to leverage the core strengths of both businesses in a growing medical simulation market.”

The proceeds from the sale, combined with previously announced divestitures, will leave 3D Systems with a cash balance of approximately USD $500 million and no debt, according to the company, which has reorganized into two business units – Healthcare and Industrial Solutions. The company added that for 2020, Simbionix reported sales of USD $40.8 million, and that it expects completion of the Simbionix transaction to occur in August 2021.

As a result of the transaction, Simbionix will be integrated with Surgical Science to expand the company’s offering in the medical simulation market. Surgical Science anticipates that the acquisition of Simbionix will complement and strengthen its position in the market, where it can offer a broad portfolio of simulators in areas such as general surgery, endovascular procedures, endoscopy, urology, orthopedics, ultrasound, and robotic surgery. According to 3D Systems, Simbionix also brings long-established collaborations with medical technology companies and academic institutions that are developing new robotic surgery technology and operating procedures.

For more information on Surgical Science and its virtual reality medical simulators, please visit the company’s website.

Image credit: 3D Systems

About the author

Sam Sprigg

Sam is the Founder and Managing Editor of Auganix. With a background in research and report writing, he covers news articles on both the AR and VR industries. He also has an interest in human augmentation technology as a whole, and does not just limit his learning specifically to the visual experience side of things.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.auganix.org/surgical-science-to-acquire-3d-systems-simbionix-business-to-strengthen-its-vr-medical-simulation-offering/

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AR/VR

Hologate X Takes Free-Roam VR To The Next Level

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The popular location-based VR provider has revealed a new free-roam VR platform alongside a new 4D multiplayer experience.

With over 400 VR systems located across 35 countries and a total of seven million players worldwide, Hologate is easily one of the largest location-based VR entertainment networks in the world.

Now the company is raising its already impressive standards even higher with the announcement of Hologate X, a free-roam VR platform that uses Hologate Xperience Reality (HXR), a hyper-realistic location-based VR arena that blends cutting edge VR technology with full-body motion tracking and 4D physical effects to offer visitors high-fidelity immersive experiences.

Image Credit: Hologate

On top of HXR, Hologate X will also feature hyper-reality streaming technology, a first for any location-based VR experience. What this will do is stream high-res cinematic experiences directly into your VR headset as you freely explore an ever-expanding gameplay space, no bulky VR backpack required. 

Not only does this technology reduce the overall costs that come with installing a typical free-roam VR system—most venues feature two backpacks per player (live backpack and backup)—but it also reduces turnaround times by eliminating the need to swap out backpacks when the battery runs low, offering more continuous play while increasing a venue’s revenue.

Image Credit: Hologate

The first title for Hologate X will be SIGVRIED: Escape from Valhalla, an in-house developed VR experience based on a Nibelungen Saga. Blending Norse mythology with futuristic sci-fi elements, this unique experience takes place in an alternate reality after the cataclysmic events of Ragnarök. Upon arriving in this strange new world, you’ll explore the demolished and vast ‘fortress of the gods’, Vahalla. Here you can search the crumbling ruins, dark corridors, and various chambers for hidden treasures. 

But beware, danger lurks everywhere! To survive your journey and possess the treasures of the Nibelungs, you and other players must work as a team to unravel puzzles, bypass traps, and battle dragons. SIGVRIED: Escape from Valhalla is more than just a collaborative VR experience. It’s an interactive sci-fi fantasy adventure that combines the feel of classic RPGs with the excitement and intrigue of modern escape rooms.

Image Credit: Hologate

In an official press release, Hologate CEO and Founder Leif Petersen said, “Our formula of the latest in VR technology with high-fidelity VR streaming, perfectly staged 4D effects such as scents and wind, THX 5.1 surround within the platform and positional inside of the headset audio mix, and fantastical lifelike adventures will catapult players directly into the action.”

“All senses are further activated by tactile props and full-body haptics which will further convince the players they have been truly transported into another dimension.”

Image Credit: Hologate

Hologate X and HXR will make their debut in Fürth, Germany during Hologate’s new ultimate experience venue HOLOGATE WORLD, which is expected to open in September 2021, with other Hologate X venues opening up worldwide shortly thereafter.

To learn more, you can check out the Hologate website or stay connected with the Hologate newsletter. Funding for SIGVRIED: Escape from Valhalla was supported by a German federal games grant provided by the German Federal Ministry of Transport and Digital Infrastructure (BMVI) and had a total production budget of 1.2 million euros ($1,415,274 US).

Feature Image Credit: Hologate

The post Hologate X Takes Free-Roam VR To The Next Level appeared first on VRScout.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://vrarnews.com/details/hologate-x-takes-free-roam-vr-to-the-next-level-6101aefffc54264b749bafb5?s=rss

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AR/VR

Hologate X Takes Free-Roam VR To The Next Level

Published

on

The popular location-based VR provider has revealed a new free-roam VR platform alongside a new 4D multiplayer experience.

With over 400 VR systems located across 35 countries and a total of seven million players worldwide, Hologate is easily one of the largest location-based VR entertainment networks in the world.

Now the company is raising its already impressive standards even higher with the announcement of Hologate X, a free-roam VR platform that uses Hologate Xperience Reality (HXR), a hyper-realistic location-based VR arena that blends cutting edge VR technology with full-body motion tracking and 4D physical effects to offer visitors high-fidelity immersive experiences.

Image Credit: Hologate

On top of HXR, Hologate X will also feature hyper-reality streaming technology, a first for any location-based VR experience. What this will do is stream high-res cinematic experiences directly into your VR headset as you freely explore an ever-expanding gameplay space, no bulky VR backpack required. 

Not only does this technology reduce the overall costs that come with installing a typical free-roam VR system—most venues feature two backpacks per player (live backpack and backup)—but it also reduces turnaround times by eliminating the need to swap out backpacks when the battery runs low, offering more continuous play while increasing a venue’s revenue.

Image Credit: Hologate

The first title for Hologate X will be SIGVRIED: Escape from Valhalla, an in-house developed VR experience based on a Nibelungen Saga. Blending Norse mythology with futuristic sci-fi elements, this unique experience takes place in an alternate reality after the cataclysmic events of Ragnarök. Upon arriving in this strange new world, you’ll explore the demolished and vast ‘fortress of the gods’, Vahalla. Here you can search the crumbling ruins, dark corridors, and various chambers for hidden treasures. 

But beware, danger lurks everywhere! To survive your journey and possess the treasures of the Nibelungs, you and other players must work as a team to unravel puzzles, bypass traps, and battle dragons. SIGVRIED: Escape from Valhalla is more than just a collaborative VR experience. It’s an interactive sci-fi fantasy adventure that combines the feel of classic RPGs with the excitement and intrigue of modern escape rooms.

Image Credit: Hologate

In an official press release, Hologate CEO and Founder Leif Petersen said, “Our formula of the latest in VR technology with high-fidelity VR streaming, perfectly staged 4D effects such as scents and wind, THX 5.1 surround within the platform and positional inside of the headset audio mix, and fantastical lifelike adventures will catapult players directly into the action.”

“All senses are further activated by tactile props and full-body haptics which will further convince the players they have been truly transported into another dimension.”

Image Credit: Hologate

Hologate X and HXR will make their debut in Fürth, Germany during Hologate’s new ultimate experience venue HOLOGATE WORLD, which is expected to open in September 2021, with other Hologate X venues opening up worldwide shortly thereafter.

To learn more, you can check out the Hologate website or stay connected with the Hologate newsletter. Funding for SIGVRIED: Escape from Valhalla was supported by a German federal games grant provided by the German Federal Ministry of Transport and Digital Infrastructure (BMVI) and had a total production budget of 1.2 million euros ($1,415,274 US).

Feature Image Credit: Hologate

The post Hologate X Takes Free-Roam VR To The Next Level appeared first on VRScout.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://vrarnews.com/details/hologate-x-takes-free-roam-vr-to-the-next-level-6101aefffc54264b749bafb5?s=rss

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