In order to be able to target consumers and provide them the personalization they have grown to expect, advertisers need to equip themselves with the right tools that can meet the demands of our evolving industry.

FORT LAUDERDALE, Florida (PRWEB) 09 maart 2021

BDEX, a leading consumer data exchange platform (DXP), is pleased to introduce its latest adtech solution: OmniSource IQ — Machine Learning. Designed for B2C brands looking to leverage their first-party data to identify their ideal target audience, OmniSource IQ leverages the user’s first-party data to model highly accurate look-a-like audiences, empowering advertisers to reach their scale and performance goals.

To scale their audiences with BDEX’s OmniSource IQ — Machine Learning solution, companies provide a seed file of their first-party data of their top consumers. This information is then analyzed against BDEX’s expansive data marketplace of 1 trillion data points aggregated from over 100 verified data partners.

By applying machine learning, BDEX’s OmniSource IQ then creates a highly accurate, scalable model of ideal target consumers, which is tested against the client’s first-party data for accuracy. Throughout this process, the users can safely scale up their audiences while protecting their customers’ privacy at every step. Companies can then activate this data on the platform of their choice, including LiveRamp, The Trade Desk, Neustar, Lotame, Eyeota and more.

“Leveraging your first-party data will become key for advertisers to succeed as our industry moves toward a privacy-focused future,” said David Finkelstein, CEO and Co-Founder of BDEX. “Our latest solution, OmniSource IQ — Machine Learning, is not only compliant with current legislation, such as the GDPR and CCPA, but it is also designed to withstand the deprecation of cookies and other identifiers. In order to be able to target consumers and provide them the personalization they have grown to expect, advertisers need to equip themselves with the right tools that can meet the demands of our evolving industry.”

BDEX houses over 5,000 categories of data from over 100 vetted data sources. The DXP also offers the most comprehensive, authenticated Identity Graph in the U.S. BDEX analytics has shown that OmniSource IQ — Machine Learning consistently produces an accuracy rate of up to 84% in identifying the right audience for brands.

To learn more about what BDEX and OmniSource IQ — Machine Learning can do for your business, visit https://www.bdex.com/.

Over BDEX

BDEX, opgericht in 2014, is het allereerste Data Exchange Platform (DXP) en is een van de Inc 5000 snelstgroeiende particuliere bedrijven in de VS Door honderden databronnen in realtime te combineren tot één unieke data-infrastructuur, biedt BDEX de krachtigste en nauwkeurigste identiteitsgrafiek die op de Amerikaanse markt beschikbaar is. BDEX stelt B2C-bedrijven in staat om de kracht van data te gebruiken om het gedrag en de bedoelingen van consumenten te begrijpen en hen te helpen de juiste mensen op het juiste moment te bereiken. Lees meer op https://www.bdex.com.

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