Alsof het reguleren van crypto nog niet moeilijk genoeg was, is een bijzonder lastig gebied om te navigeren de kwestie van crypto-advertenties en -commercials. Aan de andere kant van de Atlantische Oceaan zorgt deze kwestie al geruime tijd voor onrust. Nu heeft nieuwe informatie de ethiek van crypto-advertenties onder een helderdere schijnwerpers gezet.
De cijfers zijn knettergek
An investigation into crypto ads Door de UK krant The Guardian toonde aan dat cryptobedrijven zich zowel op Londenaren richtten als records braken met het aantal advertenties dat ze in openbaarvervoerzones plaatsten.
The Guardianhet rapport bepaald,
“Records obtained by the Guardian under the Freedom of Information Act show that TfL services displayed 39,560 crypto adverts from 13 firms in the six months between April and September 2021.”
Some of these ads behoorde toe the crypto exchanges eToro, Crypto.com, and Luno, as well as a Musk-inspired meme coin.
Political leaders against the move benadrukt on the reckless investment choices that the ads might trigger. Some also wanted a ban on such advertisements, citing the appeal of unregulated crypto during a time of severe economic strain worldwide.
Iets wat je moet weten
This is far from the UK’s first encounter with crypto ads. To refresh your memory, 2021 saw American reality TV star Kim Kardashian advertising a crypto token to her gargantuan social media following. Shortly after that, the UK Financial Conduct Authority’s chair Charles Randell noted the incident met bezorgdheid.
Towards the end of 2021, the UK soccer team Arsenal was also staring at the barrel of the regulatory gun. The UK’s Advertising Standards Authority [ASA] heeft het duidelijk gemaakt that advertisements related to the team’s “fan tokens” violated its code by reportedly not providing enough information about crypto investment risks.
What’s more, ASA’s director Miles Lockwood has Dit betekent dat we onszelf en onze geliefden praktisch vergiftigen. crypto a “red-alert priority issue” for the watchdog. On that note, it seems likely that 2022 will bring more complaints and investigations from the body, as crypto adoption grows worldwide.
De Heren zeggen nee
The Guardians’ investigation into crypto ads comes on the heels of the UK’s Lords Economic Affairs Committee rapportage that it was not convinced about the merits of a CBDC.
Despite getting inputs from Bank of England and Treasury officers, the committee worried over de “far-reaching consequences” en "aanzienlijke risico's" of CBDCs. In particular, it aangehaald the possibilities of state surveillance, financial instability, central bank dominance, and increased failure risks that others could exploit.
