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NFTs in the Music Industry: How ‘Programmable Music’ Could Change Everything

Sam Brukhman speaks on the ways in which NFTs can be used to change the ways we experience music.

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Non-fungible tokens (NFTs) have certainly arrived in the art world. In March of this year, artists like Grimes and Beeple made headlines with multi-million dollar token drops. Since then, artists of all levels of fame and success have been jumping onto the trend left and right.

Additionally, NFTs have begun to pop up in the music world. 3LAU and Eminem have both sold or announced the sale of NFTs associated with music. However, the details of what is actually ‘owned’ when an NFT is purchased are somewhat dubious.

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Critics of NFTs as we know them in the music and art world have claimed that NFTs do not really serve any practical purpose; that they are nothing more than speculative investments that have no meaningful future in the art world.

However, there are a number of platforms and creators that are seeking to change the functionality of NFTs in art and music. Sam Brukhman, the Manager of Business Development at NFT platform Async Art, as well as the Artistic Director of the Verdigris Ensemble, is one such person.

The Verdigris Ensemble is an innovative choral ensemble based in Dallas, Texas. As someone who wears a hat in the art world as well as the platform development side of the crypto world, Sam spoke to Finance Magnates about the ways in which programmable art and music can create practical use-cases for NFTs and create a more interactive artistic experience.

Moreover, the Verdigris Ensemble is preparing to launch Betty’s Notebook, an interactive, NFT-based piece of audiovisual media that combines classical music with blockchain technology.

This is an excerpt. To hear Finance Magnates’ full interview with Sam Brukhman, Head of Business Development at Async.Art and artistic director of the Verdigris Ensemble, visit us on Soundcloud or Youtube.

What Is “Programmable Artwork”?

Sam told Finance Magnates that Async.Art’s platform is specialized to support non-fungible tokens that have been tied to programmable artwork. What is programmable art? The concept is fairly simple: programmable art is dynamic “art that changes over time” according to a predetermined set of conditions.

At a basic level, “Programmable art can be built with autonomous features, meaning that the art can change based on things like statistical data, geographic location,” et cetera. In other words, Sam explained, a piece of art could be designed to change colors based on the time of day, the population of a country or the number of clouds in the sky.

However, programmable art can be designed in such a way that certain elements of the piece are in this way, tying non-fungible token tech into programmable art can give a new definition of what it means to ‘own’ a piece of artwork.

For example, on Async, NFTs and programmable artwork are inextricably related to one another. Sam explained that programmable art is created in two primary ways “multiple NFT ownership, meaning that certain parts of the artwork can be changed or edited based on the artist’s intent.”

An artist could create a piece of artwork with NFTs that could allow their holders to change certain elements of the art: the objects that the subjects hold, the color of the subject’s clothing, et cetera.

“Let’s take the Mona Lisa, for example,” Sam said. “The Mona Lisa could be split into three different parts, or ‘layers,’” each of which could be sold as an NFT. “The first layer of Mona Lisa could be her eyes: the owner of the eye NFT could customize her eye color, based on options that the artist has provided.” Other layers could include the clothes that she is wearing, or the background she sits in front of. Each of these could be controlled by an NFT.

“When You Have an NFT That Gives You Partial or Full Ownership of a Piece of Programmable Art, You Are Able to Influence the Way That Other People [Experience] the Artwork.”

In this way, programmable art provides a new set of use cases for NFTs. Critics use of non-fungible tokens in the art world have pointed out that while owning an NFT associated with a piece of art is technically an investment, the NFT ultimately serves no practical purpose.

Programmable art could act as the solution to this problem: even though NFT owners may not own the intellectual property associated with a work of art, their tokens do have a practical purpose.

Through this model of multiple NFT ownership, “you get a community that responds and reacts to one another,” Sam said. “When one person changes one aspect of a piece, someone else may respond by changing a different aspect.”

“That’s the beauty of what programmable art is,” he continued. “When you have an NFT that gives you partial or full ownership of a piece of programmable art, you are able to influence the way that other people see the artwork…this is a bridge into new ways of [creating and interpreting] art.”

While this model of NFT-powered multiple ownership has taken shape in visual art on Async’s platform, Sam explained that the platform is working on building support for an entirely different type of programmable creative media: music.

And, coincidentally, this is where the two roles that Sam plays as the Head of Business Development at Async and the Artistic Director of the Verdigris ensemble become one.

The Unlikely Place Where Classical Music and Non-fungible Tokens Collide

Sam explained that his interest in cryptocurrencies began several years ago when he was studying vocal music at Westminster Choir College in Princeton, New Jersey. “I had wanted to combine music, and choral singing specifically, with crypto since 2017,” he said.

When Sam founded the Verdigris Ensemble, a non-profit choral music performance organization based in Dallas, Texas, he did not necessarily imagine that the group would link crypto to music performance.

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However, the group’s purpose has always been “to reach a wider spread of audiences through creative concert programming, performance in unconventional spaces, and collaboration.”

As such, the group aims to fight against the narrative that classical music is ‘exclusive’. But, the narrative is powerful: “what we began to see as we looked at statistics is that audiences for classical music are decreasing at staggering rates every year,” he said. “If we don’t do anything about it, we won’t have classical music in 50 years.”

Programmable Art Becomes Programmable Music

And, indeed, as audiences for classical music are dwindling, so is the funding for classical music. Musicians across the creative spectrum were perhaps more affected by the economic blows of COVID-19 than workers in a number of other industries. Many classical musicians, who often rely on centralized institutions like opera houses and orchestra halls for income, may have been hit particularly hard.

“When coronavirus happened, the big question was ‘how do we continue making music?’”, he said. “Choral music requires people to stand in the same room and sing with each other,” a feat that COVID had rendered virtually impossible.

Sam said that the “game-changing” moment occurred when he “recognized what Async.Art was doing from a programmable standpoint on the visual art side,” and realized that the same principles could apply to music.

Exploring Betty’s Notebook

The rest is history. “Async.Art approached the Verdigris Ensemble with the opportunity to create a programmable piece of music [that would be tied to NFTs],” Sam said.

Sam explained that the project, called ‘Betty’s Notebook’, is ‘an interactive simulation’ based on a series of events surrounding Amelia Earhart’s final distress calls as her plane went down in 1939. Betty Klenck, who was 15 years old at the time, heard Amelia’s final transmission and wrote it in a notebook. She spent the rest of her life trying to prove that her beliefs about what she heard were true.

The piece consists of five musical ‘layers’ or ‘stems’, each of which can be owned as an NFT token. Each token holder will have the ability to control certain elements of the piece.

Layers one through four represent different movements of the piece, written by composer Nicholas Reeves: ‘The Choir’, which consists of choral music; ‘Betty’s Voice’ and ‘Betty’s Choir’, which are derived from the audio of Betty Klenck’s testimony; and ‘Betty’s Radio’, a series of jazz standards. Each of these layers involves a visual element that changes along with the sounds.

The fifth layer, the ‘master track’, includes an old-school radio that has been retrofitted with a WiFi connection, speakers and screen so that the piece can be updated and heard in real-time.

The owners of each layer “don’t get to ‘remix’ the sounds” of each layer, Sam explained. But, NFT ownership privileges do give their holders control over certain elements of the piece: “they get to choose from a menu of options based on the composer’s intent,” which include elements such as tempo, timbre, and narrative.

Each of the layers is slated to go on a live auction on Async.Art’s platform on Thursday, April 29th. Interested parties can buy ‘Editions’, blank NFT-based ‘records’ that allow users to ‘press’ a piece at any given time. The idea is that because programmable music is always changing, each moment of the piece’s life is different. Users can create and then trade, these ‘Limited Editions’ based on the piece’s four musical layers at any given time.

“As We Continue to Build Technology, the Carbon Output Has to Be Zero.”

“I really hope that the risk that Verdigris Ensemble is taking on as the first to create an [NFT-based] piece of programmable music will allow others to feel more confident to enter into the NFT space,” Sam said.

And indeed, there is a certain element of risk. For one thing, NFT creators have been the subject of quite a bit of pushback from critics who say the practice is bad for the environment. The exact environmental impact of NFT creation has been the subject of much debate.

“As we continue to build technology, the carbon output has to be zero,” Sam said. “There’s no question about that…the point of what we’re doing is actually to decrease the carbon output of what we’re doing, rather than increase it.”

Indeed, NFT proponents have argued that the creation of non-fungible tokens is less than the environmental impact of the traditional art industry, including the carbon costs from travel, waste produced by physical events and more.

Additionally, Sam said that Verdigris will be offsetting the carbon costs of Betty’s Notebook. As a longer-term solution, he said that Async.Art is exploring the usage of blockchains with lower carbon footprints than the Ethereum network.

NFTs Could Create a Robust Economy for Independent Musicians

Even with the risks associated with the creation of the work, Sam said that he hopes that Betty’s Notebook will be the first of many NFT-based pieces of music. Why? “For the first time in a very long time, we have the prospect of being able to give musicians strong financial support,” he said.

Indeed, because of the royalties that NFT trades generate, musicians can theoretically use NFTs to build a steady stream of income. Anyone who creates a non-fungible token will receive the initial windfall of money when it is sold for the first time. However, NFTs can also be created so that they give 5-20% payoffs to their creators each time they change hands.

“I’m not saying we have to ditch everything that we’ve been doing,” he added. However, “NFTs can be a great supplement to what is already happening within classical music and the music [industry more generally.]”

“I hope that through the sale of the Betty’s Notebook NFTs, we can encourage other organizations and artists to follow suit and leverage NFTs to create their art. At the end of the day, the whole point of [Async.Art’s mission] is to bring art to a wider spread of audiences. Blockchain technology is able to do that, and Async.Art, in particular, gives new avenues to be able to experience it, create it, interpret it, feel it, express it.”

“From that perspective, I think that there’s a really strong future for artists and for musicians here,” Sam said.

This is an excerpt. To hear Finance Magnates’ full interview with Sam Brukhman, Head of Business Development at Async.Art and Artistic Director of the Verdigris Ensemble, visit us on Soundcloud or Youtube.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.financemagnates.com/cryptocurrency/news/nfts-in-the-music-industry-how-programmable-music-could-change-everything/

Blockchain

DOGE Co-founder Reveals the Reasons Behind its Price Rise

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Billy Markus, who created Dogecoin back in 2013 with Jackson Palmer has taken to Twitter (where he dwells as “Shibetoshi Nakamoto”) to share his take on the recent Dogecoin rally.

According to him, the Dogecoin market is hugely driven by emotion and sentiment. The price of DOGE in the market is moved by people’s decisions, made for their own personal reasons.

What is Moving the Price of Dogecoin in the Market? Co-founder Answered

Billy Markus developed the meme-coin DOGE back in 2013 as an imitation of Bitcoin back. The Dogecoin that was changing hands as low as $0.0026 last month is now sitting at $0.61. According to the statistics, DOGE is the fourth digital asset of the market. 

In his recent interviews with Bloomberg the founder and CEO of Galaxy Digital, Mike Novogratz, stated that,

“Dogecoin may be favored by millennials and generation Z since buying it is similar to showing the middle finger to the system. This is reminiscent of the craze over Gamestop shares.”

However, he cautioned against Dogecoin, stating that 

“There are no development upgrades for this coin, nor is there any money from financial institutions going into it.”

DOGE Wave Take Further Rise This Year

DOGE has always been seen as Elon Musk’s favorite. A significant price surge can be seen due to Elon Musk Tweets.  

The “DOGE influencer” was the first one to call it the “people’s currency,” then promised to put “literal DOGE on the literal Moon” via SpaceX. 

From the latest, Musk is preparing to make an appearance on “Saturday Night Live,” i.e. Today this weekend.

According to reporter Kate Rooney

“The newest DOGE investors particularly see Musk’s tweets as the main price pumper of the meme-coin. DOGE is making its way into online gambling markets as people are making bets about what Musk will talk about on SNL and whether it will be his favorite Shiba-Inu cryptocurrency.”

READ  Elon Musk Admits Bitcoin Cash Offers Much Lower Fees than Bitcoin

#DOGE co-founder Billy Markus #Dogecoin (DOGE) #Elon Musk DOGE support

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.cryptoknowmics.com/news/doge-co-founder-reveals-the-reasons-behind-its-price-rise

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JOSÉ FONTE AND EDER BECOME THE FIRST FOOTBALLERS IN THE WORLD TO LAUNCH NFTs

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EURO 2016 champions have produced unique and authentic digital art pieces
to be auctioned online starting today
Lisbon, 7 May 2021 – European champions and Portuguese Internationals José Fonte
and Éder are the first two footballers worldwide to launch their own Non-Fungible
Tokens (NFTs), creating unique and authentic digital art pieces that will be auctioned
online. The two NFTs were made in partnership with Jedi3 and part of the revenues
raised through the auction will revert to social and community support. The creations
will be auctioned on the well-known platform of NFTs, OpenSea, starting today and
can be found here:
https://opensea.io/collection/eder-lopes-2016-european-champion
https://opensea.io/collection/jose-fonte-2016-european-champion
The creative concept of both pieces was developed by the athletes themselves together with
the project Jedi3. Fonte focused his illustration on his career path and all the obstacles he
had to overcome in order to become an international player and win EURO 2016. Eder’s
piece is a digital creation of the boot he used to score the winning goal for Portugal in the
final of the European Championship against France.
In this first launch, there will be:
● 10 limited digital editions of Éder’s right boot that scored the Euro final goal, in a
digital 3D version;
● 10 limited digital editions of an illustration that represents the path followed by José
Fonte until the title in the Euro;
● Furthermore, a “masterpiece” of Éder’s boot that will give the right to the digital item
plus the real boot he used to score the winning goal in the final.

The auction started today on the Open Sea platform and will last for a week and all
transactions will be made in Ethereum cryptocurrency. Fonte and Eder follow in the footsteps
of NFL and NBA players who have already participated in the creation of NFTs.
José Fonte talked about the launch: “Everybody follows what is going on in the US with
NFTs, and I’ve been following it too for the last few months. Some of my favourite people are
exploring this new world, this new connection with the fans. I tried to explore this connection
with the fans, to give them something that is new and authentic. This creation means a lot to
me, because the story of it is about my career, about what I’ve been through in my life. It’s
about resilience, showing determination and never giving up and showing that anything is
possible with hard work. I’m excited. I want the fans to be open minded. First of all, it’s for a
good cause as well. Part of the money will go into some foundations and institutions that we
want to help. We want to give something back to the
people, which is really important to us.”
Eder showed all his enthusiasm about this project: “It’s a fantastic world. It’s been booming
in the US because of the NFTs that have been created in the NBA. José Fonte and I expect
to be the first football players to launch an NFT in the world. An NFT is unique, has value for
the person that creates it, it’s art and I think that has a lot of value for the fans. We’ve
participated in a big victory at the Euros and I know our fans will be amazed by a creation
like this. My creation means a lot to me and to Portugal. It’s the boot that scored the winning
goal at the final and it’s really important to me. It’s something that the football fans will
appreciate. Another important reason is helping an institution that we will give part of the
funds to. It’s something important to do and a big step.”
Part of the profits from the auction of each of the pieces will revert to charities and
community institutions. Éder will benefit PAJE – platform of support to young former foster
children, association of which he is godfather and partner. Regarding José Fonte, the focus
will be the community of Penafiel, where he was born, by donating funds to the local
Firefighters corporation, where his grandfather was the 2nd Commander, to the ERPI –
Estrutura Residencial para Idosos de Penafiel, and the APADIMP – Associação de Pais e
Amigos dos Diminuídos Mentais de Penafiel. The Lille central defender will also donate
funds to support football in Portugal to institutions yet to be defined.
For João Matos Cruz, from Jedi3, “this project is born from the fusion of diverse interests of
a group of friends: football, blockchain and digital art. In a context where the technology of
distributed registration allows to protect, authenticate and promote, for example, artists’
work, or relevant moments, we felt it was time to give visibility, in the digital world, to two
iconic figures in the history of Portuguese football: Éder Lopes and José Fonte. In the first
case, through the boot with which he scored the goal of the Euro 2016 final, as a
masterpiece of a moment of collective transcendence. In the case of José Fonte, illustrating
his path that was also one of overcoming, of constant struggle against adversity, until the
final consecration as European champion.”
What are NFTs?
A non-fungible token (NFT) is a type of cryptographic token on a blockchain, which
represents a unique asset. They can be fully digital assets or tokenized versions of
real-world assets. As NFTs are not interchangeable with each other, they can act as proof of
authenticity and ownership in the digital realm.
There are numerous success stories of sportsmen or sports-related individuals who have
launched their own NFTs in recent months in the US. The mythical quarterback Tom Brady
will even launch a platform for the creation and sale of NFTs called “Autograph” where he
promises to bring together several well-known names from the music, fashion and
entertainment industries. Those who have already launched their own NFT’s include Patrick
Mahomes, the 2020 NFL champion and Zion Williamson, one of the NBA’s most promising
stars.
The value of an NFT derives from the story that is told, what gave rise to the NFT and who
actually issued it. It is a certificate of authenticity per se, identified by a unique,
non-falsifiable “contract address”.
The technology used for this purpose, blockchain, thus allows a direct and decentralised
interaction between athletes and their digital admirers / followers. In this case, these players
become stars, also, in the digital world, directly launching tokens, whose artistic and
authentic character, guarantees their buyers a unique collector’s item.

Continue Reading

Blockchain

JOSÉ FONTE AND EDER BECOME THE FIRST FOOTBALLERS IN THE WORLD TO LAUNCH NFTs

Avatar

Published

on

EURO 2016 champions have produced unique and authentic digital art pieces
to be auctioned online starting today
Lisbon, 7 May 2021 – European champions and Portuguese Internationals José Fonte
and Éder are the first two footballers worldwide to launch their own Non-Fungible
Tokens (NFTs), creating unique and authentic digital art pieces that will be auctioned
online. The two NFTs were made in partnership with Jedi3 and part of the revenues
raised through the auction will revert to social and community support. The creations
will be auctioned on the well-known platform of NFTs, OpenSea, starting today and
can be found here:
https://opensea.io/collection/eder-lopes-2016-european-champion
https://opensea.io/collection/jose-fonte-2016-european-champion
The creative concept of both pieces was developed by the athletes themselves together with
the project Jedi3. Fonte focused his illustration on his career path and all the obstacles he
had to overcome in order to become an international player and win EURO 2016. Eder’s
piece is a digital creation of the boot he used to score the winning goal for Portugal in the
final of the European Championship against France.
In this first launch, there will be:
● 10 limited digital editions of Éder’s right boot that scored the Euro final goal, in a
digital 3D version;
● 10 limited digital editions of an illustration that represents the path followed by José
Fonte until the title in the Euro;
● Furthermore, a “masterpiece” of Éder’s boot that will give the right to the digital item
plus the real boot he used to score the winning goal in the final.

The auction started today on the Open Sea platform and will last for a week and all
transactions will be made in Ethereum cryptocurrency. Fonte and Eder follow in the footsteps
of NFL and NBA players who have already participated in the creation of NFTs.
José Fonte talked about the launch: “Everybody follows what is going on in the US with
NFTs, and I’ve been following it too for the last few months. Some of my favourite people are
exploring this new world, this new connection with the fans. I tried to explore this connection
with the fans, to give them something that is new and authentic. This creation means a lot to
me, because the story of it is about my career, about what I’ve been through in my life. It’s
about resilience, showing determination and never giving up and showing that anything is
possible with hard work. I’m excited. I want the fans to be open minded. First of all, it’s for a
good cause as well. Part of the money will go into some foundations and institutions that we
want to help. We want to give something back to the
people, which is really important to us.”
Eder showed all his enthusiasm about this project: “It’s a fantastic world. It’s been booming
in the US because of the NFTs that have been created in the NBA. José Fonte and I expect
to be the first football players to launch an NFT in the world. An NFT is unique, has value for
the person that creates it, it’s art and I think that has a lot of value for the fans. We’ve
participated in a big victory at the Euros and I know our fans will be amazed by a creation
like this. My creation means a lot to me and to Portugal. It’s the boot that scored the winning
goal at the final and it’s really important to me. It’s something that the football fans will
appreciate. Another important reason is helping an institution that we will give part of the
funds to. It’s something important to do and a big step.”
Part of the profits from the auction of each of the pieces will revert to charities and
community institutions. Éder will benefit PAJE – platform of support to young former foster
children, association of which he is godfather and partner. Regarding José Fonte, the focus
will be the community of Penafiel, where he was born, by donating funds to the local
Firefighters corporation, where his grandfather was the 2nd Commander, to the ERPI –
Estrutura Residencial para Idosos de Penafiel, and the APADIMP – Associação de Pais e
Amigos dos Diminuídos Mentais de Penafiel. The Lille central defender will also donate
funds to support football in Portugal to institutions yet to be defined.
For João Matos Cruz, from Jedi3, “this project is born from the fusion of diverse interests of
a group of friends: football, blockchain and digital art. In a context where the technology of
distributed registration allows to protect, authenticate and promote, for example, artists’
work, or relevant moments, we felt it was time to give visibility, in the digital world, to two
iconic figures in the history of Portuguese football: Éder Lopes and José Fonte. In the first
case, through the boot with which he scored the goal of the Euro 2016 final, as a
masterpiece of a moment of collective transcendence. In the case of José Fonte, illustrating
his path that was also one of overcoming, of constant struggle against adversity, until the
final consecration as European champion.”
What are NFTs?
A non-fungible token (NFT) is a type of cryptographic token on a blockchain, which
represents a unique asset. They can be fully digital assets or tokenized versions of
real-world assets. As NFTs are not interchangeable with each other, they can act as proof of
authenticity and ownership in the digital realm.
There are numerous success stories of sportsmen or sports-related individuals who have
launched their own NFTs in recent months in the US. The mythical quarterback Tom Brady
will even launch a platform for the creation and sale of NFTs called “Autograph” where he
promises to bring together several well-known names from the music, fashion and
entertainment industries. Those who have already launched their own NFT’s include Patrick
Mahomes, the 2020 NFL champion and Zion Williamson, one of the NBA’s most promising
stars.
The value of an NFT derives from the story that is told, what gave rise to the NFT and who
actually issued it. It is a certificate of authenticity per se, identified by a unique,
non-falsifiable “contract address”.
The technology used for this purpose, blockchain, thus allows a direct and decentralised
interaction between athletes and their digital admirers / followers. In this case, these players
become stars, also, in the digital world, directly launching tokens, whose artistic and
authentic character, guarantees their buyers a unique collector’s item.

Continue Reading

Blockchain

Crypto.com Now Enabling Cosmos’ Inter-Blockchain Communication Functionality for Cross-Chain Transfers

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Hong Kong-based Crypto.com announced on Thursday it is now enabling Cosmos’ Inter-Blockchain Communication (IBC) functionality for cross-chain transfers. According to Crypto.com, According to the duo, this integration creates new capabilities for future cross-chain implementations of the Crypto.org Chain and other IBC-enabled chains. 

The integration allows for the transferring and receiving of assets (tokens) and data using the ICS20 standard on the Crypto.org Chain Mainnet.  IBC assets will be available in the Bank module of the Crypto.org Chain, and CRO on other IBC-enabled chains.”

Cosmos and Crypto.com further revealed as part of its development on IBC, the project will create a bridge between Crypto.org Chain to Ethereum protocols, bringing on board Ethereum developers as innovative projects to the Crypto.org Chain ecosystem. Sharing more details about the integration, Eric Anziani, COO of Crypto.com, stated:

“The Inter-Blockchain Communication Protocol (IBC) enables self-sovereign networks to connect, which will lead to building a strong ecosystem of networks thanks to the flexibility and open nature of IBC. The IBC launch marks the end of “network tribalism”. It also aligns with one of Crypto.org Chain’s goals of building  an open ecosystem — one that is welcoming to and supported by innovative projects, including Payments, DeFi and NFT initiatives.”

Founded in 2016, Crypto.com serves over 10 million customers today with its crypto app, along with the Crypto.com Visa Card, the Crypto.com Exchange, and Crypto.com DeFi Wallet.

“Crypto.com is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks.”

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.crowdfundinsider.com/2021/05/175098-crypto-com-now-enabling-cosmos-inter-blockchain-communication-functionality-for-cross-chain-transfers/

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