Connect with us

Business Insider

Leaked documents show how Adidas is confronting racism internally by banning certain phrases like “asset” among employees

Avatar

Published

on

  • Adidas is banning and reviewing certain phrases from use by its internal workforce.
  • The athletic-wear company announced the changes internally in a 13-page deck sent to North American leadership on Monday titled “United Against Racism.” The deck was viewed by Business Insider.
  • The use of the word “asset” to refer to people has been discontinued. Phrases like “Urban,” “Streetwear hound,” “Ghetto,” and “Predator” are also under review. 
  • Adidas has also disassociated from a 2015 graphic that closely resembles a hand gesture used by white supremacists.
  • Adidas did not return Business Insider’s request for comment for this story.
  • Visit Business Insider’s homepage for more stories.

As Adidas employees continue to protest the athletic-wear giant record on diversity, the company is changing the ways its teams communicate internally.

Adidas is banning and reviewing certain phrases from use by its internal workforce and disassociating from a problematic graphic for the brand’s Three Stripes Life campaign from 2015. The company announced the changes in a 13-page deck titled “United Against Racism,” which was sent from Adidas’ head of trends and insights to North American leadership on Monday and viewed by Business Insider.

In the past two weeks, some employees have been speaking up about what they describe as an uncomfortable and unsafe environment for people of color at the athletic-wear giant and a lackluster response to the current situation in the US.

Adidas language changes deck

A slide from the 13-page deck An anonymous current Adidas employee

“There is a lot of difficult and necessary work ahead to become the brand we want to be,” one slide of the deck said. “Correcting our internal language is an easy but significant step.”

An immediate change outlined in the deck was the internally banning of the use of the word “asset” to describe the company’s sponsored athletes and entertainers.

“The term ‘asset’ is the normalized industry standard for describing branded partnerships,” the deck said. “However, particularly for people who belong to cultures that have been enslaved, colonialized, and exploited as literal human property, our continued use of the word ‘asset’ to refer to the human beings we work and collaborate with is offensive.”

The deck also highlighted that the symbol for the brand’s Three Stripes Life campaign from 2015 has been discontinued.

Adidas confronting racist language eck

A slide from the 13-page deck Anonymous current Adidas employee

The hand sign illustrated in the image and referred to as the “OK hand gesture,” has been known to be associated with white supremacy groups.

The deck also mentioned that words like “Urban,” “Streetwear hound,” “Hood,” “Ghetto,” “Predator,” and “The streets” are under review.

Adidas internal language changes

An anonymous current Adidas employee

In response to protests and movements surrounding George Floyd’s killing, Adidas responded publicly by issuing a statement on its Instagram account on May 30 and retweeting an advertisement put out by Nike. Some Adidas employees, frustrated with the brand’s response and past internal issues at the company, have been protesting since Friday.

On June 2, a 13-member coalition representing over 100 employees from the company’s North American and German headquarters sent a 32-page deck to North American leadership titled “Our State of Emergency,” which outlined a series of requests from the company to recognize and respond to racial injustice, with hard deadlines for each.

On Tuesday, Adidas announced a three-step plan for change from the company, which included a multi-million dollar investment into Black American communities over the next four years, investments in university scholarships for Black employees, and a commitment to filling 30% of all new positions in the US with Black and Latinx people.

On Thursday, Adidas VP of retail Jeff Dunn was terminated from the company over a “violation of company policy,” according to a memo obtained by Business Insider.

Adidas did not return Business Insider’s request for comment for this story.

Source: https://www.businessinsider.com/adidas-bans-word-asset-reviews-internal-racist-language-symbols-2020-6

Business Insider

Genesis Celebrates Official Launch In China, Unveiling Its All-new Vision Of Automotive Luxury To Chinese Consumers

Avatar

Published

on

  • Genesis announced its arrival in China with an extraordinary event, introducing the brand to a new generation of Chinese consumers seeking true distinction in luxury
  • Athletic Elegance, the distinctive Genesis design philosophy was showcased with an unveiling of the Genesis G80 and Genesis GV80
  • To deliver the unique Genesis Experience, a new business model will be introduced in China aiming to design authentic relationships with Chinese consumers

SHANGHAI, April 3, 2021 /PRNewswire/ — Global luxury automotive brand Genesis marked its official entry into China with a spectacular Brand Night held on April 2 at Shanghai’s International Cruise Terminal, where Genesis showcased its unique Genesis brand identity, design and experience philosophy. With a stunning drone show titled the “Genesis of Genesis” sweeping over the Bund, Genesis signified its exceptional beginning in the Chinese market.

Genesis performing dazzling drone show, titled with “Genesis of You”

Jaehoon (Jay) Chang, Global Head of Genesis, said, “Today marks the beginning of another audacious chapter for Genesis. The Chinese market serves a critical role in the development of our global business, and we are very excited to present the next generation luxury for China.”

“We are excited to showcase our globally recognized products, Genesis G80 and Genesis GV80, known for the highest quality and distinctive design. We are driven by a purpose to design authentic relationships with Chinese consumers. This is our promise and our differentiator in China to deliver meaningful and stress-free experiences,” said Markus Henne, Chief Executive Officer of Genesis Motor China. “To do that, we will be implementing an all-new business model that will bring our commitments to life.”

New Luxury Defined by A Unique Brand Identity and Design Philosophy

Genesis is a brand that aspires to make true positive impact in our customers’ lives. With a fresh perspective, Genesis audaciously challenges expectations and brings a progressive attitude in order to build emotional bonds with customers based on new ideas in design and innovation. Genesis also desires to provide customers with a sense of thoughtful hospitality throughout the entire journey. More than an automotive brand, Genesis represents a lifestyle and an experience.

Every Genesis presents an intimate opportunity to explore the extraordinary Genesis vision. The distinctive design of Genesis was showcased through a special Brand Night unveiling of the Genesis G80, its mid-sized luxury sedan, and Genesis GV80, the first SUV in the lineup. Defined by their symbolic Two Lines architecture, both models are the expression of Athletic Elegance, Genesis’ design philosophy that achieves the perfect balance between two opposing characteristics: Athleticism and Elegance. Inside the cabin, the Beauty of White Space philosophy is expressed through a harmony of personal space and state-of-the-art technology.

China-tailored Strategy to Provide An All-New Experience

Genesis intends to inspire its customers of what new luxury can be. It addresses what the brand calls Generation Genesis, a generation with bold new perspectives in style and everyday life, whose refined taste in aesthetics and appreciation for distinctive design cultivates resonance with the brand spirit of Genesis. To underline this, Genesis unveiled its brand manifesto at the heart of which sits the  “Genesis of You” message-Every touchpoint with Genesis is designed to fuel the confidence of these consumers, as they embark on new beginnings, break boundaries and progress in their every endeavor. 

Genesis is establishing an all-new business model for the Chinese market, aiming to design authentic relationships with Generation Genesis and deliver meaningful, stress-free experiences centered on human-touch, convenience, trust and transparency. Genesis will gradually develop its presence in China through an omnichannel approach based on direct sales, supported by trusted agents and online sales. 

Furthermore, Genesis will ensure that every person interested in the brand receives the best one-to-one experience from a dedicated companion with the introduction of the Genesis Partner Concept. 

A transparent pricing model under the Genesis One Price Promise will be implemented to ensure a unified price across all sales channels. This unique and uncompromising brand experience will be enabled by the Genesis Digital Ecosystem.

Focus on Brand Building and Designing Genesis Experience

An essential part of the Genesis is lifestyle. Aesthetic ambition with the love for beautiful things are at the core of the brand. That’s the reason Genesis is never compromising anything on design and open to collaborate on a variety of canvases, where the Generation Genesis can be naturally met.

One of these forthcoming brand experiences, for instance, will be held in collaboration with the Shanghai Fashion Week, to create an elevated and in-depth exploration of progressive luxury style through world-class fashion concepts. Comprehensive and touchable Genesis Experience will come to life at Genesis Studios, a luxury lifestyle oasis where people can experience our cars, the arts and culture combined with Genesis hospitality. The first of Genesis Studio will soon launch in downtown Shanghai.

Markus Henne, Chief Executive Officer of Genesis Motor China, added, “Launching the brand in China represents a significant, perhaps the most important, new chapter in our brand’s history. Genesis will focus on brand building in the early stage. We will continue to reveal more highlights of how we plan to appeal to our Chinese audience. I am confident to deliver this promise and invite everyone to be a part of this journey.”

About Genesis

Genesis is a global luxury automotive brand that delivers the highest standards of performance, design, safety, and innovation. The Genesis brand is one of the highest-ranked brands in the automotive industry by respected, third-party experts including North American Car of the Year, Consumer Reports and J.D. Power and more. For more information on Genesis and its new definition of luxury, please visit https://www.genesis.com.cn

Speech of Markus Henne, CEO of Genesis Motor China, at Genesis Brand Night

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/genesis-celebrates-official-launch-in-china-unveiling-its-all-new-vision-of-automotive-luxury-to-chinese-consumers-301261651.html

SOURCE Genesis

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://markets.businessinsider.com/news/stocks/genesis-celebrates-official-launch-in-china-unveiling-its-all-new-vision-of-automotive-luxury-to-chinese-consumers-1030272405

Continue Reading

Business Insider

SHAREHOLDER ALERT: Monteverde & Associates PC Announces an Investigation of Qell Acquisition Corp. – QELL

Avatar

Published

on

NEW YORK, April 2, 2021 /PRNewswire/ — Juan Monteverde, founder and managing partner at Monteverde & Associates PC, a national securities firm rated Top 50 in the 2018 and 2019 ISS Securities Class Action Services Report and headquartered at the Empire State Building in New York City, is investigating Qell Acquisition Corp. (“QELL” or the “Company”) (QELL) relating to its proposed merger with by Lilium GmbH. Under the terms of the agreement, QELL will acquire Lilium through a reverse merger, with Lilium emerging as a publicly traded company.

The investigation focuses on whether Qell Acquisition Corp. and its Board of Directors violated securities laws and/or breached their fiduciary duties to the Company by 1) failing to conduct a fair process, and 2) whether the transaction is properly valued.

Click here for more information: https://monteverdelaw.com/case/qell-acquisition-corp. It is free and there is no cost or obligation to you.

Monteverde & Associates PC Logo

About Monteverde & Associates PC

We are a national class action securities litigation law firm that has recovered millions of dollars and is committed to protecting shareholders from corporate wrongdoing. We were listed in the Top 50 in the 2018 and 2019 ISS Securities Class Action Services Report. Our lawyers have significant experience litigating Mergers & Acquisitions and Securities Class Actions. Mr. Monteverde is recognized by Super Lawyers as a Rising Star in Securities Litigation in 2013, 2017-2019, an award given to less than 2.5% of attorneys in a particular field. He has also been selected by Martindale-Hubbell as a 2017-2019 Top Rated Lawyer. Our firm’s recent successes include changing the law in a significant victory that lowered the standard of liability under Section 14(e) of the Exchange Act in the Ninth Circuit. Thereafter, our firm successfully preserved this victory by obtaining dismissal of a writ of certiorari as improvidently granted at the United States Supreme Court. Emulex Corp. v. Varjabedian, 139 S. Ct. 1407 (2019). Also, in 2019 we recovered or secured six cash common funds for shareholders in mergers & acquisitions class action cases.

If you own common stock in Qell Acquisition Corp. and wish to obtain additional information and protect your investments free of charge, please visit our website or contact Juan E. Monteverde, Esq. either via e-mail at jmonteverde@monteverdelaw.com or by telephone at (212) 971-1341.

Contact:
Juan E. Monteverde, Esq.
MONTEVERDE & ASSOCIATES PC
The Empire State Building
350 Fifth Ave. Suite 4405
New York, NY 10118
United States of America
jmonteverde@monteverdelaw.com
Tel: (212) 971-1341

Attorney Advertising. (C) 2021 Monteverde & Associates PC. The law firm responsible for this advertisement is Monteverde & Associates PC (www.monteverdelaw.com).  Prior results do not guarantee a similar outcome with respect to any future matter.

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/shareholder-alert-monteverde–associates-pc-announces-an-investigation-of-qell-acquisition-corp–qell-301261638.html

SOURCE Monteverde & Associates PC

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://markets.businessinsider.com/news/stocks/shareholder-alert-monteverde-associates-pc-announces-an-investigation-of-qell-acquisition-corp-qell-1030272397

Continue Reading

Business Insider

SHAREHOLDER ALERT: Monteverde & Associates PC Announces an Investigation of BowX Acquisition Corp. – BOWX

Avatar

Published

on

NEW YORK, April 2, 2021 /PRNewswire/ — Juan Monteverde, founder and managing partner at Monteverde & Associates PC, a national securities firm rated Top 50 in the 2018 and 2019 ISS Securities Class Action Services Report and headquartered at the Empire State Building in New York City, is investigating BowX Acquisition Corp. (“BOWX” or the “Company”) (BOWX) relating to its proposed merger with WeWork. Under the terms of the agreement, BOWX will acquire WeWork through a reverse merger, with WeWork emerging as a publicly traded company.

The investigation focuses on whether BowX Acquisition Corp. and its Board of Directors violated securities laws and/or breached their fiduciary duties to the Company by 1) failing to conduct a fair process, and 2) whether the transaction is properly valued.

Click here for more information: https://monteverdelaw.com/case/bowx-acquisition-corp. It is free and there is no cost or obligation to you.

Monteverde & Associates PC Logo

About Monteverde & Associates PC

We are a national class action securities litigation law firm that has recovered millions of dollars and is committed to protecting shareholders from corporate wrongdoing. We were listed in the Top 50 in the 2018 and 2019 ISS Securities Class Action Services Report. Our lawyers have significant experience litigating Mergers & Acquisitions and Securities Class Actions. Mr. Monteverde is recognized by Super Lawyers as a Rising Star in Securities Litigation in 2013, 2017-2019, an award given to less than 2.5% of attorneys in a particular field. He has also been selected by Martindale-Hubbell as a 2017-2019 Top Rated Lawyer. Our firm’s recent successes include changing the law in a significant victory that lowered the standard of liability under Section 14(e) of the Exchange Act in the Ninth Circuit. Thereafter, our firm successfully preserved this victory by obtaining dismissal of a writ of certiorari as improvidently granted at the United States Supreme Court. Emulex Corp. v. Varjabedian, 139 S. Ct. 1407 (2019). Also, in 2019 we recovered or secured six cash common funds for shareholders in mergers & acquisitions class action cases.

If you own common stock in BowX Acquisition Corp. and wish to obtain additional information and protect your investments free of charge, please visit our website or contact Juan E. Monteverde, Esq. either via e-mail at jmonteverde@monteverdelaw.com or by telephone at (212) 971-1341.

Contact:
Juan E. Monteverde, Esq.
MONTEVERDE & ASSOCIATES PC
The Empire State Building
350 Fifth Ave. Suite 4405
New York, NY 10118
United States of America
jmonteverde@monteverdelaw.com
Tel: (212) 971-1341

Attorney Advertising. (C) 2021 Monteverde & Associates PC. The law firm responsible for this advertisement is Monteverde & Associates PC (www.monteverdelaw.com).  Prior results do not guarantee a similar outcome with respect to any future matter.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/shareholder-alert-monteverde–associates-pc-announces-an-investigation-of-bowx-acquisition-corp–bowx-301261647.html

SOURCE Monteverde & Associates PC

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://markets.businessinsider.com/news/stocks/shareholder-alert-monteverde-associates-pc-announces-an-investigation-of-bowx-acquisition-corp-bowx-1030272396

Continue Reading

Business Insider

SHAREHOLDER ALERT: Monteverde & Associates PC Announces an Investigation of Millendo Therapeutics, Inc. – MLND

Avatar

Published

on

NEW YORK, April 2, 2021 /PRNewswire/ — Juan Monteverde, founder and managing partner at Monteverde & Associates PC, a national securities firm rated Top 50 in the 2018 and 2019 ISS Securities Class Action Services Report and headquartered at the Empire State Building in New York City, is investigating Millendo Therapeutics, Inc. (“MLND” or the “Company”) (MLND) relating to its proposed merger with Tempest Therapeutics, Inc. Under the terms of the agreement, MLND shareholders are expected to own 18.5% of the combined company.

The investigation focuses on whether Millendo Therapeutics, Inc. and its Board of Directors violated securities laws and/or breached their fiduciary duties to the Company by 1) failing to conduct a fair process, and 2) whether the transaction is properly valued.

Click here for more information: https://monteverdelaw.com/case/millendo-therapeutics-inc. It is free and there is no cost or obligation to you.

Monteverde & Associates PC Logo

About Monteverde & Associates PC

We are a national class action securities litigation law firm that has recovered millions of dollars and is committed to protecting shareholders from corporate wrongdoing. We were listed in the Top 50 in the 2018 and 2019 ISS Securities Class Action Services Report. Our lawyers have significant experience litigating Mergers & Acquisitions and Securities Class Actions. Mr. Monteverde is recognized by Super Lawyers as a Rising Star in Securities Litigation in 2013, 2017-2019, an award given to less than 2.5% of attorneys in a particular field. He has also been selected by Martindale-Hubbell as a 2017-2019 Top Rated Lawyer. Our firm’s recent successes include changing the law in a significant victory that lowered the standard of liability under Section 14(e) of the Exchange Act in the Ninth Circuit. Thereafter, our firm successfully preserved this victory by obtaining dismissal of a writ of certiorari as improvidently granted at the United States Supreme Court. Emulex Corp. v. Varjabedian, 139 S. Ct. 1407 (2019). Also, in 2019 we recovered or secured six cash common funds for shareholders in mergers & acquisitions class action cases.

If you own common stock in Millendo Therapeutics, Inc. and wish to obtain additional information and protect your investments free of charge, please visit our website or contact Juan E. Monteverde, Esq. either via e-mail at jmonteverde@monteverdelaw.com or by telephone at (212) 971-1341.

Contact:
Juan E. Monteverde, Esq.
MONTEVERDE & ASSOCIATES PC
The Empire State Building
350 Fifth Ave. Suite 4405
New York, NY 10118
United States of America
jmonteverde@monteverdelaw.com
Tel: (212) 971-1341

Attorney Advertising. (C) 2021 Monteverde & Associates PC. The law firm responsible for this advertisement is Monteverde & Associates PC (www.monteverdelaw.com).  Prior results do not guarantee a similar outcome with respect to any future matter.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/shareholder-alert-monteverde–associates-pc-announces-an-investigation-of-millendo-therapeutics-inc–mlnd-301261648.html

SOURCE Monteverde & Associates PC

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://markets.businessinsider.com/news/stocks/shareholder-alert-monteverde-associates-pc-announces-an-investigation-of-millendo-therapeutics-inc-mlnd-1030272391

Continue Reading
Esports3 days ago

Dota 2 Patch 7.29 Will Reveal a New Hero

Esports4 days ago

Valorant Redeem Codes: How to redeem?

Blockchain5 days ago

MicroStrategy kauft weitere 253 BTC für 15 Millionen US-Dollar

Esports4 days ago

How to watch the TFT Fates Championship

Esports3 days ago

Best Warzone guns: the weapons you need to use in Black Ops Cold War Season 2

Esports5 days ago

Ludwig passes 200,000 Twitch subscribers, closes in on Ninja’s record

Esports4 days ago

W33 Removed From Team Nigma’s Active Roster

Blockchain4 days ago

Playa del Carmen: Krypto-Hotspot mit HODLversity

Esports5 days ago

“Lost control,” TM Sentinel issues apology; seeks forgiveness for ‘disgraceful’ comments

Esports5 days ago

Tournament platform Epulze secures £4.7m investment

Esports5 days ago

These are the teams participating in the F1 Pro Series 2021

Esports5 days ago

Code S RO16: Bunny & Hurricane advance, TY & DRG eliminated

Blockchain4 days ago

Unternehmen gründen Crypto Council: Fidelity und Coinbase mit dabei

Fintech4 days ago

Standard Chartered turbocharges digital payments proposition with investment and the merger of CurrencyFair with Assembly Payments

Fintech5 days ago

Leading SME finance provider Capify breaking new ground with the launch of their exclusive solution for finance brokers

Esports5 days ago

[Interview] Leo: “Work Auster Force is definitely a mechanically gifted team”

Esports5 days ago

The five most shocking roster moves in CSGO history

Esports3 days ago

Overwatch Archives event 2021: new challenges, skins, and more

Fintech2 days ago

Novatti’s Ripple partnership live to The Philippines

Blockchain3 days ago

Evil Geniuses Partner With Cryptocurrency Exchange Platform Coinbase

Trending