Instagram can be a great tool for marketing your wellness business and boosting its visibility. However, if you are new to Instagram, you are probably wondering how you can use it to grow your wellness business.

Well, the answers are right here. In this article, we will walk you through some Instagram marketing tips that will help you to grow your wellness business and stay ahead of the pack. With that said, let’s get started.

Set Up a Business Account

You should have a business account to market your wellness business effectively on Instagram. A business account comes with several great and unique features, which you won’t find in a personal account.

For instance, a business account will allow you to provide additional contact information. Also, it comes with a provision where you can add your business type. Furthermore, an Instagram business account comes with access to analytics, which will help you to assess how your content is performing.

Another reason why you should switch to a business account is that you can also set up ads within the platform. Also, you can add links to your website in Instagram Stories, which will help you to drive traffic and sales.

As you can see, an Instagram business account gives you access to several great features, which are not available on a personal account. So, if you are using a personal account to market your wellness business, you should switch to a business account right away.

Create a Powerful Business Profile

After setting up a business account, you should then go a step further and set up a compelling profile. A compelling Instagram profile will draw users in and boost your following. Ideally, a successful Instagram business profile should feature the following key components.

A Great Username

Your Instagram business name will give your target audience a clue as to what they should expect from your account. So, you need to ensure that you use a name that reflects your brand.

Ideally, you should use your business name. But, if the name of your business is available, you should use it. If it’s not, you use your name or you can then experiment with other combinations. However, ensure you select a name that’s easy to spell and find.

An Eye-Catching Profile Picture

Your Instagram business profile should also have an eye-catching photo. You can opt to use a logo or something else that will identify your brand. In case you are the face of your wellness business, you can simply use a headshot.

Descriptive Bio

You will also need to create an interesting bio. It’s worth pointing out that you only have a maximum of 33 words or 150 characters to work with. So, you should make them count. For the bio, you should tell the Instagram community who you are, what you do, as well why they should follow you.

Link to your Website

Instagram will also allow you to add a link to your website in the profile. So, if you have a website for your wellness business, you should ensure you add a link. This link will be a valuable tool for driving traffic to your site from Instagram.

Contact Information

Your Instagram business profile is not complete without contact details. Adding contact information will make it easier for potential clients to contact you directly. With an Instagram business account, you can add a phone number and email address, as well as a physical location.

Leverage Visuals

Visuals are everything when it comes to Instagram. So, a poorly-designed graphic, a blurry image or a badly edited image will simply not cut it on this platform. Instead, you should ensure you post high-quality graphics. Such graphics will stand out instantly and attract your audience.

Besides posting high-quality images, you should also make sure you maintain a consistent and cohesive visual look across your whole Instagram page. To this end, you should stick to the same visual styles and color combinations. Maintaining a cohesive and consistent visual look will make your brand easy to identify and set up apart from others.

And, this is where wellness social media templates come in. Besides helping you to maintain a cohesive and consistent feed, templates like these will also save you a considerable amount of time when it comes to creating social media graphics.

Perfect Your Timing

You should also make sure you are posting high-quality visual content, at the right times. Posting when your audience is active or online can help to boost your engagement and visibility.

Based on data gathered from different sources, the best time to post on Instagram will be between 10 am and 2 pm. The best posting days are Tuesday through Thursday. Posting on these days will deliver maximum engagement, since this is when most people are online and likely to engage with your content.

In Conclusion

The Instagram marketing tips we’ve shared here are the perfect starting point for wellness businesses of any size. They will help you to establish a strong presence on Instagram, boost your visibility, and attract new followers. From there, you can then convert these followers into paying clients.

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