The way people consumed content and entertainment changed forever in 2020. The OTT market is projected to reach $332.52 billion by 2025 due to the tremendous improvements in internet speed, quality of content, and accessibility.
With the shift in consumer behavior and the forecasted market growth, the opportunity in this market is massive. Netflix’s market share has reduced from a whopping 96% in 2008 to a meager 18% today. There’s room for more than one A-player. Companies need to quickly overcome their barriers to scale and finetune their monetization strategies to seize this opportunity.
Save a seat and listen to Nick talk about how OTT businesses can reduce their barriers to scale, and emerge more successful in 2021.
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- Source: https://www.chargebee.com/webinars/improving-the-svod-monetization-model-for-ott-businesses-chat-with-nick-ntigrintakis/
