This is an update to our blog post published on April 16, 2021.

In April 2021, Facebook updated their Aggregated Event Measurement (AEM) protocol, which interrupted how Facebook Pixel integrates with Indiegogo campaign pages. Today we’re introducing a patch that restores how Facebook Pixel functions. Campaigners now must take a few extra steps to restore functionality, listed below. 

Background

For several years, the Facebook Pixel feature has given Indiegogo campaign owners a way to see data about who visits campaign pages, how to optimize Facebook ad campaigns, and a way to scale ad efforts on Facebook. 

Earlier this year, Facebook updated its policies, significantly altering how Facebook Pixel integrates with Indiegogo campaign pages. The new protocol now stipulates that any given domain can only host a maximum of eight aggregated events. This means Indiegogo will no longer be able to directly accommodate the thousands of active Facebook Pixels on our platform. We can indirectly host them, however, provided that advertisers own the domain of the web pages they send ad traffic to. That’s at the heart of what our solution entails: moving forward, campaigners will have to host the Facebook Pixel on a self-owned domain as a middle step, then authorize Indiegogo to send and receive data from that page. 

CAPI, Our Solution

Our solution is called the Conversions API (CAPI), which allows campaigners to enjoy the same Facebook Pixel functionality as before by taking a few simple steps. CAPI connects Indiegogo campaign pages to campaigner-owned domains, which in turn can host Facebook Pixels. 

To set CAPI on your campaign page, follow the following steps:

1. Register a domain.
2. Verify the domain with the Facebook ad account. (You may need to purchase a new domain to do this.)
3. Create a Facebook Pixel on your domain following the guide in your Facebook ad account.
4. Share Pixel access with your Indiegogo Business Manager.
5. Submit the domain name and Pixel ID to Indiegogo on the “Extra” tab within the Indiegogo Campaign Editor. 
6. Configure AEM in the Facebook ad account.
7. Launch your Facebook ad campaign.

For an in depth instruction manual, you can read more in our CAPI Help Center article.

We rolled out the CAPI solution starting on July 1. If you need extra support, please don’t hesitate to reach out to your Campaign Strategist/Vertical Manager or an Indiegogo Partner Marketing Expert.

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Source: https://go.indiegogo.com/blog/2021/07/how-to-set-up-your-facebook-pixel-on-indiegogo-moving-forward.html