Banking apps have come a long way over the years. They are now more user-friendly and easier to navigate than ever before. But even with all the advancements in design, there are still some basic principles that should be followed when creating banking app design. By keeping these principles in mind, you can create an app that is both user-friendly and visually appealing.
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Find the problem, you want to solve
Before starting the design process, it’s important to fully understand the problem you want to solve with your app. The huge number of FinTec companies are popping up, and the competition is fierce.
So, it’s important to figure out a unique solution that sets your app apart from others.
For example, neobanks and challenger banks have found success by offering solutions to common pain points in traditional banking, such as high fees and a lack of transparency.
An example of effective problem-solving is N26, which solves the problem of not being able to access your bank account while traveling by allowing users to open an account that is accepted in any country within the European Union. Or Monzo solved the problem of not being able to access your spending habits by offering a clear overview of expenses with their app.
By identifying and solving a specific problem, you can create a more focused design that will better cater to the needs of your users.
Understand your user
First of all, it’s important to understand your target user and their needs. That’s why you need to conduct user research and gather feedback from current users. This will give you a better understanding of their pain points and what they want to see in a banking app.
Are they looking for easy access to check balances and transfer funds, or do they also want more in-depth financial management features? Understanding your user’s needs can guide the design and layout of your app.
But it’s also important to keep in mind that different users may have varying needs, so try to offer a variety of features and options. But don’t overload the app with too many options and features that it becomes cluttered and overwhelming.
Features like gamification can also be utilized in banking apps.
This can include adding game-like elements such as rewards or achievements to encourage engagement and loyalty.
Keep it simple
We are sure that simplicity is key to creating a user-friendly app. Avoid cluttering the design with too many buttons or features, and instead, focus on highlighting the most important and frequently used functions.
A clean and organized layout makes it easier for users to navigate and find what they are looking for quickly. This can also include using clear and straightforward language in labels and menus, instead of industry jargon or confusing terminology.
Simplicity also extends to the sign-up and login process. Make it easy for users to set up their accounts and access their information securely. The best way to improve simplicity is to create simple tutorials and offer support if users have any questions or difficulties. With them, even your grandma will use the app.
Use modern colors and fonts
The visual appearance of your banking app must go hand in hand with functional design. Remember, using playful or trendy fonts can add personality to the design and make it more memorable for users.
Modern colors and fonts can make the app more visually appealing and give it a contemporary feel. Just make sure to keep the color scheme simple and consistent throughout the different pages and menus.
It’s also important to consider accessibility and make sure that colors are not too harsh on the eyes or difficult for colorblind users to distinguish and make sure that the font is easy to read and not too distracting.
A perfect reference to a modern color scheme is N26, a European mobile bank. They have chosen a combination of brown, dark blue, red and teal to create visual harmony between the app’s functionalities.
Pay attention to the details
Of course, it’s important to pay attention to the small details in your banking app. This includes using high-resolution images and graphics, adding animations for a smoother user experience, and creating intuitive navigation.
Don`t forget about easter eggs – a hidden feature or message in the app that brings some fun for your users. Or minigames that can help them improve their financial literacy.
Great example is a free online piggy bank called Smarty Pig was created to make the saving process fun. Users fill in their financial goals, set automatic transfers from their main bank account to their chosen goal, and can observe the progress bar.
Little touches like these can make all the difference in creating a polished and professional-looking app that users will enjoy using. But don`t go overboard and add too many unnecessary features, remember – simplicity is still key.
All-in-one marketplace
People like to have everything in one place. So, consider offering a marketplace where users can shop for financial products and services. This can include credit cards, loans, investments, and insurance. Not only does this provide convenience for the user, but it can also generate additional revenue for your company. But make sure to offer a diverse range of products in order to cater to a variety of users and their needs.
If you want a successful example, look at the UK’s Monzo app, which not only offers traditional banking features but also has a built-in marketplace with partners such as Transferwise and PensionBee.
But if you want people to use your marketplace, it should be safe and secure, with clear terms and conditions. And always prioritize user experience – make it easy for them to compare products and make informed decisions. This includes offering secure login processes, encryption of personal information, and fraud protection measures.
Test, test, test!
Before launching your app, make sure to thoroughly test it for bugs and technical issues. This can include beta testing with a small group of users and gathering their feedback before making any necessary changes. Moreover, continue to monitor and update the app after launch to address any potential issues or complaints.
You should also regularly update the app and listen to user suggestions in order to continuously improve and enhance the experience. A banking app is a long-term commitment – make sure you’re constantly working to improve it and offer the best possible experience for your users. Because in the end, a successful banking app all comes down to customer satisfaction. Happy customers mean more downloads and a higher chance of success for your business.
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Challenges you can face
Of course, creating a successful banking app also comes with its challenges. This can include staying compliant with regulations, dealing with cyber threats and data breaches, and keeping up with the constantly evolving technological advances in the industry. But being aware of these challenges and taking the necessary precautions can help you overcome them and create a successful and secure app for your customers.
On the other hand, don’t let the fear of potential challenges hold you back from innovating and taking risks. Keep an open mind, stay on top of industry trends, and always prioritize the needs and wants of your customers. Moreover, don’t be afraid to ask for help and seek advice from experts in the field.
Final Thoughts
Creating a successful banking app UX requires a combination of functional design, modern aesthetics, attention to detail, and constantly seeking to improve the user experience.
Don’t forget to offer unique features that set your app apart from competitors and make it stand out in an increasingly crowded market.
And always prioritize customer satisfaction – listen to their feedback and address any issues or concerns promptly. With all this in mind, you’ll be well on your way to creating a winning banking app.
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