Augmented reality (AR) technology is a unique tool empowering restaurants, delivery services, and other vendors in the food service industry. AR is applied in a variety of cases, from streamlining staff training, through visualizing dishes and menus, to enhancing the customer experience. A recent 2021 market research report from ResearchandMarkets.com supports the notion that AR has the ability to transform numerous industries, including the food service industry. As recently further noted in Forbes:
“[AR]…will drive sales, customer loyalty and innovation among restaurateurs and vendors at a time when the industry is feeling the impact of COVID-19.”
The food service industry can leverage AR by offering consumers a menu that comes to life when scanned with their smartphones. Restaurants can use AR to present of their dishes, promote their menu, and upsell items by offering true-to-scale 3D visual representations of their food.
Bareburger, the successful east-coast burger chain, has introduced AR menus that allow customers to view menu items like burgers and onion rings by using Snapchat’s AR technology. Hyper-realistic dishes and menu items can be viewed prior to their order whether it is done online or at the restaurant itself.
1. The Possibility of AR on the Urban Space
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Source: https://arvrjourney.com/how-augmented-reality-ar-is-reshaping-the-food-service-industry-c3b4e43b11b1?source=rss—-d01820283d6d—4
