Every customer matters, but it can be challenging to keep each customer happy. Marketing automation lets you realize this goal as its tools allow you to grow customer relationships effectively.

With technology, marketing automation allows you to customize the customer experience based on their behavior and preferences. It helps you understand the customers better to offer optimum products and services. This goal may be too challenging to achieve years before, but you can implement complex strategies without losing meaningful customer connections.

When Should You Get a Marketing Automation Tool?

Marketing automation has tons of benefits for your company. However, it is also not for everyone. There are thousands of automation tools out there, and you would risk investing in useless tools if you are not ready to embrace them yet.

Now is the perfect time to add marketing automation tools to your strategy if you:

1. Want to focus on higher-level tasks. Manual and repetitive tasks drag you and your team down instead of pushing you up to a higher level of marketing campaigns. Automation frees you up from mundane tasks so that you can scale up your strategies while maintaining your lead nurturing and customer retention efforts.
2. Need to implement complex strategies. Digital marketing strategies are continuously evolving. You have to be ready and prepare the team for a new strategy to stay ahead of the competition. Marketing automation supports this goal by simplifying other processes that would hinder you from going full force on new challenges.
3. Have to save time and resources. Starting and maintaining a business can be tricky, and the risk of running out of resources is relatively high, especially with the shifting market. Marketing automation helps conserve time and other valuable resources by giving you a choice to spend on software instead of adding more people to your team. Automation tools are cheaper, but they can keep up with the demands of your campaigns. They can perform repetitive tasks so that you can keep your manpower working on more essential chores

Best Tools to Automate Your Marketing Process

It can be a little overwhelming with so many marketing automation tools to choose from. To give you a head start, here are the best tools that you can check out according to the most common digital marketing tasks:

Tools For Social Media Management

Social media is undoubtedly one of the best platforms to target and engage the audience. The problem is that it can be daunting to hop between social media profiles and run the business at the same time. The best solution is to automate your social media management tasks so that you can go about the important functions for your business while still maintaining a stellar social media presence.

1. Missinglettr

As an all-in-one social marketing management platform, Missinglettr helps you transform your content and make it more engaging and effective. It will be easier to use when working on campaigns across different social media channels since it unifies your content using your branded assets.

Key Features: Missinglettr is smart and powerful but so simple to use. It lets you receive massive inbound traffic via drip campaigns. It saves you the trouble of researching the next ideas for your posts with its content curation solution. Organize your social media feeds and posts, then collaborate with the team with its social media calendar.

Pricing: You can try the app for free for one workspace, one social profile and up to 50 scheduled posts. The most popular plan is the Solo at $19 a month, which comes with one workspace, three social profiles, and schedules up to 500 posts. An extra user is also allowed with the Solo plan. You will get three workspaces for nine social profiles and 3,000 scheduled posts for the Pro plan at $59 a month.

2. Oktopost

You can reach your B2B goals effortlessly with the help of Oktopost. It is one of the most innovative ways to manage, monitor, and measure all your campaigns related to B2B marketing using its powerful social media tools.

Key Features: Publish content at scale and engage your audience with its enterprise social media management feature. Effortlessly maximize your social visibility via its editorial calendar, smart scheduling, and content curation features. You can track and measure post performance to identify which content works best.

Pricing: The Oktopost team assures a personalized strategy for every business. You have to contact them to book a demo and discuss the price directly.

3. Post Planner

If you find it so taxing to create and post daily content on your socials, then Post Planner is the best tool for you. Top brands and influencers have trusted it for over ten years because it has a nifty planner that schedules posts, allows marketers to save time, and increases customer engagement by giving you a solid social media presence.

Key Features: Aside from allowing you to set the dates of when you post your content, Post Planner also helps identify which content is currently working its magic. You will never run out of ideas about what content to do next as you get the best stuff right from the app.

Pricing: Subscription starts at $5 a month, which is already great if you manage up to 3 socials and schedule up to 300 posts at 12 posts per profile per day. If you have a more extensive social media campaign and manage ten socials, the Solo plan at $19 a month is the best plan. It lets you schedule up to 1000 posts or 18 posts per profile per day. The Business plan suits established companies who need to manage up to 25 social profiles and schedule 5000 posts a month or 24 posts per profile per day. All plans offer a 7-day trial period for you to try and get familiar with how it works.

Tool For Content Creation

Content is what fuels your website and social media profiles. It is what you will use to introduce your products and services. At the same time, it is an effective tool to enhance customer engagement. This means that you have to work as a content mill to keep the customers informed and entertained.

4. AI Writer

When you run out of ideas about what to offer your audience next, AI Writer saves you from all the trouble and gives you a solid base for a killer article.

Key Features: It generates relevant, accurate, and quality content using modern AI writing models. The AI Text Generator churns out full-length article drafts and a list of citations to verify the information. You can save time with its quality research skills. Rest assured that your content will be the star since it is also programmed to create SEO-rich content.

Pricing: Subscription plans start at $29 to $375 a month. It basically differs in the number of articles you need per month and how many users will work on your account. It offers a free trial period but with limited features to work with.

Tool for Compiling Marketing Assets

You must organize and compile all of your digital assets if you are looking forward to building your brand. By keeping your assets organized, you can create a consistent customer experience.

5. Filecamp

As a robust digital asset management software, Filecamp ensures that you can securely keep all your digital assets in one place. It is also an excellent place to collaborate with your team for unified content.

Key Features: Filecamp is more than just a place to store your assets. It lets you control who has access to your assets. It gives you the ability to organize assets with multiple themes smartly. It is built with a keyword/tag feature to find assets in the database quickly. If you are worried about security, get comforted by the knowledge that Filecamp has a secure data center with 24/7 surveillance.

Pricing: The Basic, Advanced, and Professional plans are priced at $29, $59, and $89 a month, respectively. Choosing which plan suits you best depends on the storage and features you need for your business. All plans also come with a free trial period, so you can try its features first before subscribing.

Tools For Email Marketing

Emails keep customers informed about new products, promotions, and other helpful stuff. A strong email marketing campaign allows you to forge an undisrupted connection with leads, current and past customers. It gives you the chance to create personalized communication that would help increase sales and retain customers.

6. Text Blaze

Repetitive typing only leads to errors. Text Blaze lets you create templates to reduce the time spent typing emails and ensure that every email is correct. It is the fastest way to increase productivity and be consistent.

Key Features: Use snippets or shortcuts for most commonly used phrases. You can integrate it with other apps, like Gmail, Google Docs, and LinkedIn so that you will never need another tool to use when typing on those platforms. Work with your team with its dynamic sharing and collaboration features and improve your snippets together.

Pricing: Subscription plans start at $2.99 to $6.99 per month. They come with 1000 to 4000 snippets with 25,000 to 50,000 characters for each snippet. You can try Text Blaze for free with its starter version that lets you create 20 snippets with 2,500 characters each. Other premium features include complete forms support, images in snippets, managed multi-user billing, last editor notifications, consolidated organization usage statistics, and many others.

7. Encharge

Aside from being time-consuming, creating engaging emails from scratch can be challenging. Encharge can help you have smart emails that target customers more effectively.

Key Features: It uses a powerful SaaS user segmentation to personalize emails according to what customers do on the website. This would allow you to assist the customers at every stage of their customer journey. It can also be integrated into your workflow so that you can get real-time data that matters in your email campaigns.

Pricing: Encharge offers pricing that scales with your business. It is flexible to control how much you pay for your current needs. It starts from $49 to $1199 a month, depending on the number of emails you need to send to your subscribers. You can also try Encharge for free with its 14-day free trial period.

Tool For Background Removal

Enticing photos are what makes your content unique and engaging. You need a background removal tool to ensure that all pictures you use for your content are appropriate and appealing. This would save you plenty of time that would otherwise be spent manually removing backgrounds. Automating this task would save you money from paying someone else to do a repetitive job.

8. Slazzer

An automatic background removal tool, like Slazzer, is a convenient, smart, and affordable way to ensure that all photos you use are ready to be uploaded and get customers’ attention.

Key Features: It is an easy-to-use tool where you only have to upload or drag and drop images to see the magic that it does. It removes backgrounds in seconds and can work in a large batch of up to 1000 images in one go. You can also use its integration feature to speed up your workflow.

Pricing: Do not worry about going over your budget by using Slazzer. Get full resolution downloads and pay only according to the number of images you need every month. Plans start at $13 or $0.13 per image. You can get a lot of savings when you subscribe for a higher number of credits.

Tools to Make Graphics that Count

An attractive graphic design creates a positive image. It also helps with brand recognition which is why it is a must that graphics creation be prioritized in all digital marketing campaigns.

9. Pixelixe

Graphic design has never been this easy. Pixelixe is a graphic design suite that caters best to designers and advertisers who are short on time and need to create quality graphics as quickly as possible. With white-label integrated editing and handy editing tools, users can integrate a striking palette and stunning visuals on their projects.

Key Features: With over 2,000,000 photos, 900 fonts, and 700 icons to choose from, users can be as creative as they can be with a selection as abundant as their minds wish it to be.

Design set builder is a feature that allows the designs, banners, and templates that users create to be automatically scaled to fit all available social media channels. Basically, with just a few clicks, your banner is available to be waved and seen across all social media outlets, essentially creating more coverage in less time.

Unlimited storage. Running out of storage can be annoying, especially when you can not fit X amount of pictures into your drive. With Pixelixe, you can save up to 20,000, upwards of 300,000 documents, with deals that are sure to boost productivity.

Be able to create designs and edit images with Pixelixe’s white-label editor, image automation API, and image processing API, which all help create a seamless creative experience for the user.

Pricing: Pixelixe offers different subscriptions depending on your needs. Pixelixe Create: Template Library, Storage & Hosting, Create Documents – $9/month. Pixelixe Automate has features of Pixelixe Create, but with all available APIs and Design Set Builder – $49/month. With Pixelixe Scale, all features are available, and it comes with 60,000 documents to automate each month – $99/month. Finally, Pixelixe Enterprise comes with all available features, but you can have over 300,000 documents to automate each month – $249/month

10. Icons8 Mega Creator

There are many ways to tell your brand story, and using graphics is undoubtedly the most entertaining and effective way to do it. Icons8 Mega Creator lets you produce astonishing pictures as if you hired a professional graphics artist on your team.

Key Features: Create your graphics using high-quality icons, illustrations, photos, and backgrounds. There are many templates to choose from, which you can use for Facebook, Instagram, Twitter, Youtube, and Pinterest.

Pricing: Icons8 Mega Creator is versatile, and you can pay for a specific plan according to what you need. The category of access to individual assets is priced at $13-$19 a month. You can also access all assets and apps for only $29. There is a free plan for those who only want to try its features, but the downloads will be much lower resolution than the high-quality downloads from paid plans.

11. Pixelied

The use of visual materials is a must with any digital marketing strategy. Social media is all about graphics, and Pixelied makes sure you give the audience something to get excited about.

Key Features: Pixelied is a nifty tool to edit images and create stunning designs for everyday business uses. You can easily retouch photos, replace backgrounds, and create branded designs for any marketing campaign. Pixelied has a massive library of icons and graphics to spice up your designs and make them look more alive. It also has an ever-growing library so that you can start designing even if you are short on ideas.

Pricing: You can test the app for free but only use basic features for up to 3 downloads and 5 BG credits a month. A lifetime subscription is encouraged as it is for only $97. You will get full access to over 4000 templates, more than 4 million stock photos and icons, plus 100 BG removing credits every month.

Takeaway

If you want to experience all the benefits of digital marketing, you need to be armed with the best tools to do it smartly. The results of an effective campaign are driven by many factors but mostly by content. This should give you an idea that no matter how much hard work you put in your efforts, it would all go to waste if you could not meet the demands for quality content.

Customers can only experience a higher level of engagement if the brand can optimize their marketing strategies. Marketing automation affords you to use your time wisely and focus on delivering quality content while still doing all other tasks in your campaign. Now is the time to use marketing automation to tailor a unique customer experience and increase engagement to boost sales.

Author’s Bio:

Shelly Solis is one of the co-founders of SaaSLauncher.com, a SaaS marketing agency dedicated to guest post outreach, content marketing, and SEO. She collaborates with different SaaS businesses and loves to write on IT, telehealth, and graphic design.