ARtillery Research expects the market of AR to reach $27.4 in revenue in 2023. This number is almost double when compared to the predictions for 2021. Augmented reality technologies do reach the top shelf this year, and they will continue penetrating into absolutely every sector: from education and medicine to oil plants and mobile application development. This article focuses on the real-world examples of AR implementation evidenced in 2021. Some use cases have been in the market for a long time and already proved their efficiency; others are only in the future of this industry.
Augmented reality is the technology that blends the digital world with the real world through special devices, such as goggles, tablets, phones, helmets, etc. For enterprises, augmented reality works as a facilitator of business processes, be they related to skills acquisition, production, marketing, or business operations. 2020 was not peaking with venture capital investments into the augmented reality solutions because the world had to deal with the COVID-19 threat. Yet, even this bump allowed the industry to grow by 300 million users last year. The ABI Research Group, in their report on 2021 tech trends, marked out that now is just the time for the AR market to grow exponentially. So if an enterprise is willing to take upon the leading positions in the market, it is high time to step in this year.
Many companies suffer from the lack of communication, improper issue description, insufficient details for problem evaluation, and a number of variables that are hard to keep track of when it comes to maintenance and repairs. Augmented reality adds its layer over the physical object to demonstrate an instruction for the user or identify the problematic area for the expert’s investigation. Such an approach offers fast and visual troubleshooting, reduces the time of investigation, and significantly cuts the cost of future support.
Use cases:
- Mercedes-Benz rescue AR assistance helps to identify the key hazards after a car crash within seconds through a special app and car QR code on the bumper.
- Vodafone implemented an AR assistance platform for customer support that improved customer satisfaction up to 68% by quickly troubleshooting technical and connectivity issues.
- Prince Castle implemented a remote AR app as a telepresence app for smallware technology. The company reduced the cost of maintenance trips by 50%.
Medical diagnostics of complex diseases require much time for detailed 3D modeling in graphical programs, further 3D printing, and consultations from many departments at different times. AR apps allow the collection of patient tests in a single system/app for augmented reality in Singapore, for example; the app then combines everything together to create full-body details. In this way, doctors can get faster models of patients’ issues and plan further treatment with more precision based on individual AR mockups.
Use cases:
- Aris MD developed a tool for combining diagnostic imaging with immersive reality for surgical use cases.
- OrcaHealth employs AR to provide a doctor with patients’ medical records, saving time on searching through them via computer.
- Surgeons in Brazil use AR through Microsoft HoloLens for more precise spinal surgeries.
Any marketing words must be supported with the right visuals to sell a product. And the demand for additional attention-grabbing channels never ceases among the consumers. Marketers and salespeople have been implementing augmented reality into daily sales for quite some time, like IKEA; yet, the new trend is the post-sales support of a buyer through AR. Such a proactive approach helps reach a younger segment, increasing customer engagement and being the flagman in the niche to boost the sales.
Use cases:
- Go-Digital used mobile app development in Singapore to set up a simple application for simple and engaging viewing of otherwise printed content.
- Cannondale needed to stand out with their bikes, so the company uses a VR app for the after-sale service. It facilitates the work of their technicians and brings a nice curve to the customers.
- Andersen Corporation integrated an augmented reality application to showcase all kinds of their windows configuration and facilitate the choice for the buyers.
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Source: https://arvrjourney.com/enterprise-ar-7-real-world-use-cases-for-2021-81ea0319b8e5?source=rss—-d01820283d6d—4
