Welcome to the first episode of the Content Creation series!

Content is key when it comes to driving traffic and sales for an online store. You need to create interesting and engaging content to draw in customers and keep them coming back.

That’s why we are dedicating a series of podcast episodes to explaining why content is so important for your ecommerce business. We will talk about specific strategies to make content quickly and effectively. Plus, you can use content to differentiate your business from the competition, no matter what industry you are in.

Tune in to the first episode of the Content Creation series. In this episode, our long-time host Rich will talk about the importance of both creating content, and creating content consistently.

Why Is Content Crucial?

Many businesses don’t appreciate that their profitability and survivability are based on how well they communicate with their current and potential customers. It’s vital to create content on a consistent basis to keep up your relationship with your audience.

No matter what business you run, your content is part of your product. People will more often buy from you if they have a connection with you and your message. If you don’t create meaningful content, Amazon and Walmart will almost always take potential customers because they can deliver cheaper and faster than anyone else.

How Content Drives Profits

Content can drive profits by increasing awareness of and driving attention to your business.

If your product is easily substitutable, in order to make a profit you have to define some sort of difference between you and your competition. Distinctions add perceived value to your product. In a nutshell, perceived value is the price consumers are willing to pay for a product or service. And you want yours to be high.

Your content helps create and popularize your brand image. You can use content to build awareness of who you and your company are, the practices you support, and the ideals you operate by. It helps customers get to know you and your brand’s value.

Now you should have a better understanding of why creating consistent content is key to your business’s success.

In our next episode, we’ll talk about how to actually make and publicize content. We’ll give you an overview of strategies and tactics to make content quickly and efficiently. Plus, we’ll give you advice on how to implement these tactics in easy and actionable ways. Stay tuned!