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Donald Trump Is Pressuring U.S. Allies To Endorse His Favorite Conspiracy Theory




President Donald Trump believes in a conspiracy theory. His belief in it explains the scandal that could lead to his impeachment.

Specifically, the president is convinced that the Democratic National Committee and his enemies in the U.S. government — the people he sometimes calls the “deep state” — framed Russia as the nation that hacked the DNC in 2016. The world knows this because Trump privately asked Ukrainian President Volodymyr Zelensky to find a supposedly missing computer server that Trump’s fellow conspiracists believe will prove Russia’s innocence — and because his senior aides have been dispatched all over the world to recruit America’s allies to aid an “investigation” of the supposedly malicious origins of the U.S. government’s probe into Russian interference in the 2016 election.

The idea of a secret deep state that outlasts presidential administrations and operates by its own hidden directives predates the Trump administration. Liberals once promulgated the narrative to explain how President Barack Obama failed to achieve all the change he had promised. And like many conspiracy theories, the deep state thesis incorporates some partial truths. It’s true that the U.S. government is a massive institution, populated by some two million civilian employees who serve across administrations of both parties. Many of those civil servants even share similar broad values — patriotism and civic responsibility, for example. 

Where Trump and his fellow conspiracy theorists go wrong, though, is in assuming that all those people can be pulling in the same partisan direction, united by a single (and secret) common purpose.

Like their fellow Americans, government employees have a wide range of political beliefs. There’s no doubt that many of them preferred Hillary Clinton to Donald Trump in the last presidential election. But many of the U.S. government’s actions during the 2016 campaign including FBI Director James Comey’s press conference accusing Clinton of being “extremely careless” in her handling of classified information and his election-eve letter announcing the FBI had reopened its investigation into her emails hurt the Clinton campaign and boosted Trump’s

So did the hack of the DNC’s emails. Independent experts, investigative reporters and the entire U.S. intelligence community have all determined that Russia was responsible for that crime.

But Trump and his supporters have been working on an alternative theory: that the FBI’s secret, nonpublic investigation of Trump campaign associates with connections to Russia during the 2016 campaign somehow hurt his electoral prospects. The fervent belief in that “alternative fact” is what led Trump to ask Zelensky to find that supposedly missing server that sympathetic conspiracy theorists contend will demonstrate that Russia isn’t to blame — and show that the “deep state” really is out to get the president. 

It doesn’t make sense, of course. “I don’t know who needs to hear this (AGAIN),” Tim Miller, a Trump foe who was the communications director for Jeb Bush’s presidential campaign, tweeted on Monday, “but [the] idea that US intel was engaged in a global conspiracy to defeat Donald Trump does not really square with the fact that their only public involvement in the campaign was a press conference knifing Hillary in the closing weeks.”

Even though the conspiracy theory “has no validity,” it “sticks in [Trump’s] mind” because “he hears it over and over again” from his bagman and personal lawyer, former New York City Mayor Rudy Giuliani, said Trump’s former top homeland security adviser Tom Bossert, speaking to ABC News’ George Stephanopoulos on Sunday

It’s easy to see why Trump might want to believe this. If true, which it’s not, this conspiracy theory would mean that Trump is the victim of a loathsome and wide-ranging conspiracy. It would mean that, rather than having won the election while benefiting from Russian aid, he won the election in spite of an illegal and corrupt effort to bring him down.

The Deep State is the big story of our time. Mike Lofgren, a former GOP congressional aide who popularized the term

The idea that elements of the government are working in concert to block the president’s agenda is an attractive one — so attractive, in fact, that it was once popular on the left. The roots of the deep state narrative in American political discourse lie not in Trump’s election, but in the partisan polarization that engulfed Obama’s presidency after the 2010 midterm election. It was former GOP congressional aide Mike Lofgren who, in a widely cited 2014 essay on, popularized the term “the deep state” to refer to “another, more shadowy, more indefinable government” that “operates according to its own compass heading regardless of who is formally in power.”

By that point, Lofgren was already a conservative apostate, having written a viral 2011 essay denouncing the takeover of the GOP by the tea party, which he characterized as an “apocalyptic cult” “full of lunatics” who espoused an anti-science, anti-intellectual line.

Like all grand narratives, Lofgren’s deep state treatise was wildly ambitious. He condemned congressional Republicans who desired to “render the executive branch powerless” and block Obama’s domestic agenda with their incessant filibustering and stonewalling. But in the wake of National Security Agency whistleblower Edward Snowden’s revelations, he also railed against a deep state that mired the country in endless wars and widening government surveillance, along with a financial elite who stymied real economic reforms. 

“The Deep State does not consist of the entire government,” Lofgren wrote. “It is a hybrid of national security and law enforcement agencies: the Department of Defense, the Department of State, the Department of Homeland Security, the Central Intelligence Agency and the Justice Department. I also include the Department of the Treasury because of its jurisdiction over financial flows, its enforcement of international sanctions and its organic symbiosis with Wall Street.”

For besotted liberals in the Obama years, this was a beguiling narrative. It explained Obama’s failure to achieve much on the domestic front after the passage of the Affordable Care Act, while also excusing his administration’s dispiriting continuation and, in some cases, expansion of some of the Bush administration’s worst policies in the war on terror. Obama, Lofgren posited, had been captured — by the deep state.

“The Deep State is the big story of our time,” Lofgren claimed. “It is the red thread that runs through the war on terrorism, the financialization and deindustrialization of the American economy, the rise of a plutocratic social structure and political dysfunction. Washington is the headquarters of the Deep State.”

Then, as the 2016 election came into view, the deep state narrative made the leap into and metastasized throughout the right-wing press. In the fall of 2015, the alt-right, free-market, cryptocurrency-loving website Zerohedge picked up on Lofgren’s theory. In a pair of influential posts written by “Tyler Durden,” the site’s house pseudonym, ZeroHedge amplified Lofgren’s manifesto, calling the deep state the modern-day offshoot of what Dwight Eisenhower once described as the “military-industrial complex.” In an unwittingly prescient summary of Trump’s paranoia, Zerohedge warned in November 2015 that the “next president will … also inherit a shadow government, one that is fully operational and staffed by unelected officials who are, in essence, running the country.”

Once sowed, the deep state narrative flourished in the conservative press, especially as the 2016 election neared and it became clearer to Republicans that Trump would likely lose the popular vote to former Secretary of State Clinton. “The real danger is not if Trump loses and somehow undermines the integrity of America’s democratic elections,” conservative writer Michael Brendan Dougherty warned in The Week. “The truly great danger is if he wins and America’s elite undermine the integrity of our democracy by failing to support his presidency.”

“Would the more than two million people employed by the executive branch faithfully execute the orders of a President Trump?” Dougherty wondered. 

And so, when Trump entered the White House in 2017, he soon became obsessed with the idea that he was the victim of an effort by Obama administration loyalists to undermine his presidency.

Trump’s key goal remains to cast doubt on the idea that Russian government operatives meddled in the 2016 election with the goal of helping him win.

Trump was visibly insecure about being seen as illegitimate. He kept a stack of color-coded maps showing the 2016 election results by county in the dining room near the Oval Office to hand out to visitors. These maps, which showed great sweeps of red across America’s less-populated areas, were meant to obscure the fact that he lost the popular vote. Trump made his first press secretary, Sean Spicer, publicly declare that his inauguration was the most widely attended in history — even though it obviously was not. 

Days before his inauguration, the intelligence community released an unclassified assessment that Russian government officials had interfered in the 2016 election with the goal of helping Trump win. The FBI was investigating Moscow’s election interference and whether the Trump campaign was in on the effort. Trump characterized the whole thing as a “witch hunt” by career officials who had stayed in office from the previous administration.

Steve Bannon, Trump’s chief strategist at the time, promised to dismantle the “administrative state” and Spicer claimed that “people burrowed into government” were trying to sabotage the president. 

Trump teamed up with then-House Intelligence Committee Chairman Devin Nunes (R-Calif.) to try to come up with evidence to support the president’s baseless claim that Obama had “wiretapped” Trump Tower during the 2016 campaign. He also attempted to extract a loyalty pledge from Comey, the FBI director. When he didn’t get it, he fired Comey and tweeted about “Leakin’ Lyin’ James Comey.” He latched on to Lisa Page and Peter Strzok — now-former FBI officials who had an affair and exchanged private text messages about how they hoped Trump wouldn’t become president — as further evidence of a deep state campaign to delegitimize his presidency. 

Meanwhile, Trump’s State Department purged career officials, accusing them of being “disloyal,” “traitors” and part of the “Deep State,” Vanity Fair reported in 2017. Sahar Nowrouzzadeh, a career government official who worked on the international nuclear agreement with Iran, was reassigned after Breitbart ran a smear campaign suggesting she would undermine Trump’s approach to that country.

Conspiracy theorist Alex Jones incubated the idea that the deep state was to blame for all of Trump’s problems and shortcomings as president. Several of Trump’s most outlandish claims were borrowed from Jones: the idea that the 2016 election would be “rigged,” the notion that Obama was the founder of ISIS. By 2017, hosts on Fox News, which Trump watches instead of reading the news, were thanking Trump for exposing the deep state. Trump first tweeted the term in November 2017, when he asked why “our deep State authorities” aren’t looking into “Crooked Hillary Emails.” 


Over the years, these deep state conspiracy theories have twisted and blended together in the president’s mind into an incoherent hodgepodge of falsehoods that all lead to the same conclusion that Trump has survived sustained attacks by a powerful cabal of people within government who are hell-bent on destroying him. Trump’s key goal remains to cast doubt on the idea that Russian government operatives meddled in the 2016 election with the goal of helping him win. 

Since 2017, Trump has repeatedly tweeted about the DNC’s refusal to turn over its hacked servers to the FBI for an investigation. Instead, the DNC hired Crowdstrike, a U.S.-based cybersecurity firm, to investigate the hack; Crowdstrike then gave its forensic analysis to the FBI. Over time, this has morphed into the false conspiracy theory that there is a “missing server,” possibly located in Ukraine because a Ukrainian oligarch supposedly teamed up with the DNC to dishonestly implicate Moscow in the hack. None of that is true. 

Until recently, it was possible to argue that Trump doesn’t actually believe this conspiracy theory, but was simply spreading it to rile up his base. But last week, it became clear that Trump’s tweets reflect his own understanding of events. We know this because he’s repeating the conspiratorial allegations he makes on Twitter in private, confidential conversations, too, according to the summary of a July 25 phone call between Trump and Ukraine’s Zelensky that the White House released last Wednesday. According to the summary, Trump told Zelensky: “Find out what happened with this whole situation with Ukraine, they say Crowdstrike … I guess you have one of your wealthy people … The server, they say Ukraine has it.”

On the same call, Trump told Zelensky that the former U.S. ambassador to Ukraine, Marie Yovanovitch, was “bad news” and was “going to go through some things.” The president’s issue with Yovanovitch, a career diplomat who joined the foreign service in 1986 and was abruptly recalled from Ukraine this spring, appears to be that he believes right-wing claims that she tried to stymie a Ukrainian investigation of those who purportedly aided the (non-existent) DNC plot against Trump in 2016.

What President Trump asked for on that call did not appear to be the result of any sort of policy process. It was his own personal political agenda. Dana Shell Smith, a former U.S. ambassador, referring to the call with Ukrainian President Volodymyr Zelensky

“What President Trump asked for on that call did not appear to be the result of any sort of policy process. It was his own personal political agenda. Ambassadors carry out actions resulting from a policy process in the name of U.S. national security and Ambassador Yovanovitch is one of our best. I can only assume that she attracted his ire because U.S. national security priorities conflicted with his personal political agenda,” said Dana Shell Smith, a former ambassador who left the State Department after 25 years in June 2017.

“If there was a process, I think we’d all be interested to see it,” Smith added. “Otherwise, we’re left to believe that this is the president and his henchmen furthering his political goals with a senior, expert ambassador the collateral damage.”

But it doesn’t stop there: The president and his lieutenants appear to be trying to manufacture evidence to support their theory. Giuliani did it most explicitly when he urged officials of the U.S.-dependent government of Ukraine to investigate his claims. Trump echoed those requests in his call with Zelensky. And on Monday night, we learned that Attorney General William Barr is traveling the world, leaning on U.S. allies like Italy and the United Kingdom to aid in the probe that the Justice Department has spun up to “investigate the investigators,” as Trump has called for. The president also asked Australian Prime Minister Scott Morrison for assistance in a recent call.

The Justice Department’s investigation is headed by U.S. Attorney John Durham of Connecticut, whom Barr appointed earlier this year to oversee the probe. Durham has a bipartisan reputation: The Obama administration appointed him to write a secret report about the CIA’s torture program, which the Obama Justice Department then used to justify its decision not to hold any government officials accountable for the abuse. 

It’s possible that Durham is conducting a legitimate investigation that will uncover wrongdoing by intelligence and law enforcement officials without appearing to endorse Trump’s conspiracy-mongering. 

But it’s extremely unusual for any president to involve himself and his senior aides in pushing U.S. allies to help aid his domestic political goals, rather than the nation’s foreign policy aims. And it’s famously difficult for even the most well-respected nonpartisan figures to work for the Trump administration without becoming associated with the president’s bizarre beliefs. Kurt Volker, a highly regarded former ambassador to NATO, resigned last week as the State Department’s special envoy for Ukraine after getting caught in the middle of the unfolding Trump-Zelensky scandal. 

Durham, then, is trapped. If he sticks to the facts and refuses to endorse Trump’s conspiracy theory, he risks being accused of being a member of the “deep state” himself. If he decides to back the president’s ravings, he risks his reputation as a nonpartisan actor. 

“What you don’t do is start mimicking things you know not to be true. Presumably speaking up for the facts means you may not get invited to briefings, but ultimately you’ve got to say things that are accurate and true,” said Joshua Geltzer, the director of Georgetown Law’s Institute for Constitutional Advocacy and Protection and a former official at the White House and Justice Department. “If the alternative is to succumb to echoing things that you know to be false, I don’t think that’s acceptable.”

But that’s the trouble with a president who believes fact-free conspiracy theories: All evidence to the contrary only confirms the rightness of his beliefs — and you’re either with him or you’re not.


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Overview and Market Trends of Crypto Games in 2021





The number of gamers worldwide is estimated at around 2.6 billion in 2020. The upward trend will add another 125 million by the end of 2021. About half of them hail from the Asia-Pacific region. The crypto gaming scene is representing an increasingly large portion of that number. Crypto games are still a relatively unknown term, at least to the general public, but in 2021 they are expected to explode due to various trends detected in this year. The potential is just too great to be ignored. Ability to reward players and let them trade for real money their in-game items is something a lot of games have tried – mostly unsuccessfully – to achieve in the past. Thanks to blockchain technology, that goal is possible now.

What Is Crypto Gaming?

Crypto games are a relatively new addition to the gaming world. The first games appeared just a few years ago. The main aspect of crypto games is collecting items that rise or fall in value and that can be sold at any time, provided you can find a buyer. One of the first popular crypto games was CryptoKitties. In the game, you can buy a cat and groom it. You can even buy two and breed new kittens. The price goes up and down and you can sell your cats or buy new ones. The most expensive cat ever sold on CryptoKitties reached an astonishing price of $117,000. It was to be expected that the first crypto games would be about cats, but they came in all shapes and flavors. You can collect heroes, monsters, fish, even hamsters. Considering the choice of genres, it is easy to find a game that suits your preferences.

Crypto and iGaming

The iGaming industry is one of the fastest-growing segments of gaming. It is expected to reach a value of 300 billion by 2025. It is no wonder then that a lot of crypto developers are pivoting to it, making their coins iGaming-friendly. 2021 will be huge in terms of using bitcoin for iGaming, judging by some indicators. There is even talk of creating digital coins exclusively for online gambling, although that is far-fetched at the moment. Already established coins, like Bitcoin, Tether, and Ethereum are functioning just fine and are being adopted by more and more online casinos. At this rate, there won’t be an online gambling platform that doesn’t accept them by the end of 2021.

The Trending Platform in 2021

Most crypto games available today are based on the Ethereum blockchain and we don’t see that changing in 2021. Simply put, the Ethereum blockchain is an extremely convenient platform for this kind of apps. IT is readily available, easily modified, and has great tech support to bail out developers when they hit a snag. All these attributes make Ethereum perfect for crypto gaming since the majority of the studios developing games are independent. As such, they can’t afford the muscle power large developers have at their disposal, and having friendly tech support and a platform that can be easily adapted to their needs is crucial. However, this too can change in the upcoming year, but more on that later.

The Developers

As we mentioned earlier, there is only a handful of big names in crypto gaming. Most developers are small indie companies and startups. For the last two or three years, they have been working diligently to create games and in 2021, they are poised to reap the benefits of their hard work. Some of the games, like My Crypto Heroes or Blockchain Cuties, already boast thousands of players and are ready to blow. This will allow their creators to emerge as the first crypto gaming powerhouses on the market. On the other hand, a lot of established studios are eyeing crypto gaming and making plans to join in the fray. They will bring to bear a massive amount of money, influence, and talent, which will affect the segment in a considerable way.

The Benefits of Crypto Gaming

Blockchain technology is on the verge of transforming the Internet. The benefits it offers are huge, but one thing that is slowing its implementation is that most people don’t know enough about it. Crypto games can help with that. By presenting this newfangled technology in a familiar manner – and what is more familiar than gaming – crypto games will allow people to get acquainted with it. This familiarity will make the adoption of all other applications of blockchain that much easier. Even casual gamers, who spend just a few hours weekly playing crypto games will be familiar enough with it that blockchain won’t sound so alien to them. Crypto games will help the world adjust to blockchain in preparation for its wide application.

Crypto Games That Will Mark 2021

Predicting which games will be huge in 2021 can be ungrateful, but we will give it a try. One of our favorites is Forgotten Artifacts. It appeals to our Dr. Indiana Jones fantasies, as it lets you collect various items and artifacts around the game world. The game is still in beta and one limitation is that it can only be played with an Enjin wallet. My Crypto Heroes is another game that shows tremendous potential. Based on Japanese mythology, it allows you to collect various heroes and train them to add new characteristics and increase their value. For our final recommendation, we have chosen Blockchain Cuties. Think of it as Tamagotchi, but with cute monsters instead. You can collect them, breed them, and train them to increase their skill in battle.


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Zumo launches smart portfolio feature to view and manage overall crypto assets





  • Zumo Smartfolio allows users to clearly access the current and historical value of their digital currencies


  • The feature, included in the app’s 2.13 version, also provides insights into possible exchange opportunities to make a profit


Edinburgh, UK – 21 December 2020.- Zumo, the digital wallet and payments platform, has launched Zumo Smartfolio, the latest of the app’s innovative features enabling users to view and manage their overall crypto assets and track the relative position of each of their exchanges in a simple and intuitive way.

The introduction of Zumo Smartfolio in the 2.13 version of the app allows users to access the current and historical value of their exchanges, as well as to see how much gain, or loss, they have made on them over time. The new feature includes a smart portfolio score calculated by matching a user’s buying positions with their sales, providing insights into possible exchange opportunities that could make them profit.

In addition, Zumo Smartfolio has been designed to ensure users can view their data in an intuitive way through interactive pie and line graphs. Users can set the time frame of their Smartfolio to see how their asset values have changed with one day, one week, one month, three months, and all-inclusive timeframes.

Paul Roach, chief product officer of Zumo, said: “By offering Zumo users this feature, we make it even easier for them to take control of their own funds and become responsible smart money-savers, investors or traders. Or even all three.

“Zumo Smartfolio is the latest of a series of innovative features we are launching in the next few months. Users will soon be able to view and download their entire exchange history, as well as their associated Smartfolio data, and spend cryptocurrency alongside traditional money in everyday situations with the upcoming Zumo convertible debit card.”

Zumo App was launched in the UK to make the benefits of blockchain and cryptocurrencies more accessible to everyone by offering users the chance to buy, sell, spend, and send both fiat and cryptocurrencies. The launch of Zumo version 2.12 in November introduced Exchange Price Alerts, a feature that allows users to set up price alerts, notifying them when the price of Bitcoin or Ether reaches a certain level.




About Zumo

Founded in Edinburgh in 2018 by experienced entrepreneurs Paul Roach and Nick Jones, Zumo’s fully decentralized, patent-pending, HD wallet infrastructure is available direct to consumers through Zumo App and to businesses through ZumoKit (our SDK) and enterprise partnership solutions in the developing world.


Zumo is a purpose-driven fintech business with transparency and financial inclusion at the core of our values. We’re on a mission to bring the benefits of decentralization, digital assets, and blockchain technology to ordinary people, everywhere. Our platform enables users to safely store, send, spend, and exchange digital money anywhere in the world easily and cheaply from a mobile device. We do this in the fastest, most transparent, and secure way possible. Our core technology is patent-pending and massively differentiated, giving us the potential to create a world-leading position for a British company, whilst making a big contribution to financial inclusion at a time of the global crisis caused by Covid-19.


For more information

Scott Reid

Mob +44 7912 483423

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Beyond Limits to Expand Industrial AI in Energy with Nvidia




LOS ANGELES, CA – December 16, 2020 – Beyond Limits, an industrial and enterprise-grade AI technology company built for the most demanding sectors, today announced it is working with NVIDIA to advance its initiative for bringing digital transformation to the energy sector.

Beyond Limits will collaborate with NVIDIA experts on joint go-to-market strategies for Beyond Limits’ products and solutions in the energy sector. The company will also take advantage of NVIDIA technical support and GPU-optimized AI software such as containers, models, and application frameworks from the NVIDIA NGC catalog to improve the performance and efficiency of its software development cycle.

“AI has the potential to make a major impact on problems facing the heart of the global energy business, but the technology requires high levels of computing power to operate on the level and scale required by many of today’s global producers,” said AJ Abdallat, CEO of Beyond Limits. “That’s why we’re so excited to collaborate with NVIDIA, a leading provider of AI computing platforms. With NVIDIA technology support and expertise, Beyond Limits is better positioned to offer faster, more intelligent, and efficient AI-based solutions for maximizing energy production and profitability.”

Breakthroughs in novel high-performance AI solutions are projected to have significant impacts throughout the energy industry. One key challenge facing the upstream oil and gas sector includes the resource requirement for optimizing well deployments, especially when data on a region’s geological properties is highly uncertain. To overcome this problem, Beyond Limits developed a novel deep reinforcement learning (DRL) framework trained using NVIDIA A100 Tensor Core GPUs, capable of running 167,000 complex scenario simulations in 36 hours. Following initial tests, the DRL framework yielded a 208% increase in NPV value by predicting and recommending well placements, based on the number of actions explored and the expected financial return from reservoir production over time.

“The NVIDIA A100 offers the performance and reliability required to meet the demands of the modern-day energy sector,” said Marc Spieler, Global Energy Director at NVIDIA. “The ability to process hundreds of thousands of AI simulations in real-time provides the insight required for Beyond Limits to develop scalable applications that advance energy technologies.”

Beyond Limits Cognitive AI applies human-like reasoning to solve problems, combining encoded human knowledge with machine learning techniques and allowing systems to adapt and continue to operate even when data is in short supply or uncertain. As a result, Beyond Limits’ customers are able to elevate operational insights, improve operating conditions, enhance performance at every level, and ultimately increase profits. For more information, please visit

About Beyond Limits

Beyond Limits is an industrial and enterprise-grade artificial intelligence company built for the most demanding sectors including energy, utilities, and healthcare.

Beyond traditional artificial intelligence, Beyond Limits’ unique Cognitive AI technology combines numeric techniques like machine learning with knowledge-based reasoning to produce actionable intelligence. Customers implement Beyond Limits AI to boost operational insights, improve operating conditions, enhance performance at every level, and ultimately increase profits as a result.

Founded in 2014, Beyond Limits leverages a significant investment portfolio of advanced technology developed at Caltech’s Jet Propulsion Laboratory for NASA space missions. The company was recently honored by CB Insights on their 2020 List of Top AI 100 most innovative artificial intelligence startups and by Frost & Sullivan for their North American Technology Innovation Award.

For more information, please visit

Contact Information:
Ed Cruz

LEWIS for Beyond Limits





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7 Ways to Skyrocket Business Growth Using Blockchain




Every business owner is looking for ways to expand their market reach and boost their revenue generation. Luckily, technological advancements are providing new strategies that can set them apart from competitors in the market.

Blockchain technology is one of those fresh strategies that is quickly transforming the business realm. This technology stores transaction in an electronic register (database) in the form of blocks, where they cannot be altered in any shape or form. People only associate Blockchain technology with cryptocurrencies, misunderstanding that it is just a branch. This article highlights how your business can benefit by adopting the path of Blockchain technology.

Here are 7 ways to skyrocket your business growth using Blockchain:

1.    Helps Build Trust with Customers

Many businesses fear that changing up strategies can be detrimental to their success. But the truth is that if businesses want to stay relevant in the long-run, then they need to embrace new trends and technologies.

This fear is often associated with Blockchain technology as it is relatively new compared to more traditional systems. But leveraging Blockchain can help companies unlock unearthed potential and improve their audience reach. The best way to get started is by showing existing customers how this technology can offer a lot of advantages, the most important being increased confidentiality.

Businesses that aren’t ready to accept this change will get left behind, so now’s your chance to make the shift.

2.    Adds Ease In Employing Reliable Staff

Businesses need to have a cooperative and committing staff to be able to increase their business’s development because “team-work makes the dream work.”

However, it requires a lot of time and research to be able to recruit employees that are dedicated enough. Blockchain can ease that burden and does the job quickly.

Most candidates will add information in their CVs that might not be accurate; Blockchain can allow you to legally have access to all their personal records, like academic and past employment. This way, you can check the legitimacy of their aptitude and be able to recruit the most talented.

Hence, this method can help you hire the staff that will help you reach your goals in your business and gain success.

3.    Prevents Irrelevant Ads

Online advertisement has been around for a very long time. They can’t be taken down or get removed as a lot of money has been spent on them. How many times have we been interrupted by ads while browsing the web for something? Too many! Blockchain can play a major part in eliminating the amount of spammy content we’re subjected to while browsing. Since ads cannot be removed from the internet, Blockchain gives clients the liberty to choose what kind of ads they would like to see while surfing the net. This way, the person who creates those ads can also benefit from this by gaining qualified traffic and having more exposure.

4.    Makes Online Transactions Secure And Confidential

Most people worry about their personal information being compromised or getting hacked when performing online transactions. However, the Blockchain prevents that from happening.

It makes sure that all the weak points are fixed so that it cannot be tampered with or hacked. It allows you to perform online transactions on the internet without needing to use payment processors like PayPal, Bank, Credit Card, etc.

It also ensures that a customer’s previous transactions can’t be viewed unless it’s someone who is a relative or involved with the customer. For example, a carpet cleaning company leverages Blockchain technology to aid customers in conducting anonymous online transactions, eliminating all kinds of additional charges which are involved when using traditional payment methods. This will definitely act as a draw to those tech-savvy audiences that are keen to shop online without leaving any traceable tracks behind.

5.    Improved Auditing

The Blockchain serves as a balance sheet to document transactions and check if they are efficient and authentic. The process of evaluating recorded transactions to check if it is precise, applicable, and dependable is known as an audit.

For example, instead of asking third parties to send confirmation statements, auditors can easily validate transactions by using free Blockchain ledgers online.

6.    Easy to Raise Funds

There used to be a time where you would need to request a loan from a bank to be able to fund your business, but now the times have changed drastically. Now you can find multiple ways to fund your business.

ICO (Initial Coin Offering) has become the most well-known and admired way to raise capital for your business venture. It can also be known as a token sale. Investors are offered a token in the form of cryptocurrency in exchange for real money or any other digital currency. This new methodology helps to raise funds as it offers some form of value to the investor.

7.    Successful Marketing Campaign

Companies depend on data related to consumer interest’s drive better marketing. Market research is another area where Blockchain technology can help third-party companies to obtain actionable insights. There have been some notable use cases of Blockchain that are empowering digital marketers to build better relationships with customers. This is known as Blockchain Marketing.

Since Blockchain requires no middleman, there is an emphasis on consumer data confidentiality. And the data is owned by the customer, so they’re able to share it willingly with the advertising platform. Once the data is provided, marketers can direct more personalized campaigns towards specified audiences, so there are higher conversions. Moving forward, we are more likely to see this form of digital advertising being leveraged by companies.

Conclusion – Using Blockchain the Smart Way

If you are planning to upgrade your business through the implementation of Blockchain, it is advised to keep in touch with a legitimate Blockchain development firm. This technology has just entered the phase of implementation, with research being conducted to discover its range of applications. With little knowledge available about its hidden challenges, it will be tough to navigate obstacles due to lack of experience. But with its immense potential, it would be foolish not to harness the power of this technology.

Source: Shaheryar Sadiq. Shaheryar provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing.


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