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Consumer Interest in IoT Devices Varies Among Gender, Need

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🟥 We’ve all seen a horror movie where a killer finds a conveniently unlocked door, pushes open a window, or breaks a glass windowpane without alerting the unsuspecting residents. Bad news for Michael Myers: developments in smart home technology have made it a little harder for these intruders to break in — in fact, that’s the main draw of this technology for some people who buy them.

🚀 What if, upon hearing a suspicious noise outside, you could tell your phone to lock your doors? Or if you could call the police to your residence simply by shouting the command out loud?

It might make horror movies a little less interesting, but it also makes real people safer. 🔻

A survey conducted by home insurance company Hippo broke down what drives consumer interest in smart home devices, finding varied results among gender and purpose. The survey asked 1,000 smart tech users to share their opinions. ⤵

➤ Women look for safety first; men want convenience ⤵

👉 If life was a horror movie, women might have the upper hand. Survey data showed that women are most interested in purchasing home monitoring systems and technology that will keep them safe. The general consensus was that smart alarm systems are the way to go when shopping for smart home tech.

Men, on the other hand, are more interested in energy-saving technologies that will help lower their utility bills. They’re also looking for technologies that will make their lives easier. When it comes to protection, however, men tend to opt for camera systems.🔻

➤ Overall, convenience is key

More than just scaring away things that go bump in the night, smart home technology has opened up a world of possibilities for people looking to make their lives more convenient. You can unlock your front door with your cell phone, adjust the thermostat without leaving your seat, and ask Alexa for that final recipe step without having to wash off flour-covered hands.

🔺Among homeowners, this added convenience was the biggest driver of smart home excitement — 46% of them said this was why they decided to invest. Also driving smart home tech sales are home monitoring capabilities, 17%; added protection, 16%; and lower utility bills, 16%.👇

➤ Today’s smart homes ⤵

🚩 It’s more common than not for a home to have some sort of IoT device, whether it’s a Google Alexa device or a doorbell with a camera attached. Today’s smart homes have a variety of devices performing a variety of functions. The most common four are the following: 🔽

◆ Smart appliances: Appliances like laundry machines, dishwashers, and refrigerators can be hooked up to a smartphone to alert you when you’re out of milk or let you start preheating the oven before you leave work.

â—† Alarm systems: With a smart alarm system, your phone will let you know any time someone opens or closes a door, a window opens or smoke is detected in your home.

◆ Cameras: Smart cameras can send footage to your phone so you can monitor an outdoor pet’s activity, or make sure no one is snooping around your property.

â—† Smart thermostat: A smart thermostat lets you control the temperature from your smartphone and can let you set the temperature to automatically increase or decrease based on lifestyle patterns or weather.

If it sounds like we’re living in the world of tomorrow, it’s because we are. Smart devices have made life more convenient, safer, and more connected than ever — what once required time and effort can now be done seamlessly from your mobile device.

🔥🚀 With a smart camera that alerts you every time a door or window is opened, good luck to the slasher movie villains of yesteryear.

 

↘ Source: Emily is a content creator for Hippo. When she’s not typing away at a computer, you can find her hiking with her dog or doing a crossword.

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