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Consumer Interest in IoT Devices Varies Among Gender, Need

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🟥 We’ve all seen a horror movie where a killer finds a conveniently unlocked door, pushes open a window, or breaks a glass windowpane without alerting the unsuspecting residents. Bad news for Michael Myers: developments in smart home technology have made it a little harder for these intruders to break in — in fact, that’s the main draw of this technology for some people who buy them.

🚀 What if, upon hearing a suspicious noise outside, you could tell your phone to lock your doors? Or if you could call the police to your residence simply by shouting the command out loud?

It might make horror movies a little less interesting, but it also makes real people safer. 🔻

A survey conducted by home insurance company Hippo broke down what drives consumer interest in smart home devices, finding varied results among gender and purpose. The survey asked 1,000 smart tech users to share their opinions. ⤵

➤ Women look for safety first; men want convenience ⤵

👉 If life was a horror movie, women might have the upper hand. Survey data showed that women are most interested in purchasing home monitoring systems and technology that will keep them safe. The general consensus was that smart alarm systems are the way to go when shopping for smart home tech.

Men, on the other hand, are more interested in energy-saving technologies that will help lower their utility bills. They’re also looking for technologies that will make their lives easier. When it comes to protection, however, men tend to opt for camera systems.🔻

➤ Overall, convenience is key

More than just scaring away things that go bump in the night, smart home technology has opened up a world of possibilities for people looking to make their lives more convenient. You can unlock your front door with your cell phone, adjust the thermostat without leaving your seat, and ask Alexa for that final recipe step without having to wash off flour-covered hands.

🔺Among homeowners, this added convenience was the biggest driver of smart home excitement — 46% of them said this was why they decided to invest. Also driving smart home tech sales are home monitoring capabilities, 17%; added protection, 16%; and lower utility bills, 16%.👇

➤ Today’s smart homes ⤵

🚩 It’s more common than not for a home to have some sort of IoT device, whether it’s a Google Alexa device or a doorbell with a camera attached. Today’s smart homes have a variety of devices performing a variety of functions. The most common four are the following: 🔽

◆ Smart appliances: Appliances like laundry machines, dishwashers, and refrigerators can be hooked up to a smartphone to alert you when you’re out of milk or let you start preheating the oven before you leave work.

◆ Alarm systems: With a smart alarm system, your phone will let you know any time someone opens or closes a door, a window opens or smoke is detected in your home.

◆ Cameras: Smart cameras can send footage to your phone so you can monitor an outdoor pet’s activity, or make sure no one is snooping around your property.

◆ Smart thermostat: A smart thermostat lets you control the temperature from your smartphone and can let you set the temperature to automatically increase or decrease based on lifestyle patterns or weather.

If it sounds like we’re living in the world of tomorrow, it’s because we are. Smart devices have made life more convenient, safer, and more connected than ever — what once required time and effort can now be done seamlessly from your mobile device.

🔥🚀 With a smart camera that alerts you every time a door or window is opened, good luck to the slasher movie villains of yesteryear.

 

↘ Source: Emily is a content creator for Hippo. When she’s not typing away at a computer, you can find her hiking with her dog or doing a crossword.

Cyber Security

2021 Healthcare Cybersecurity Priorities: Experts Weigh In

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The administrator of your personal data will be Threatpost, Inc., 500 Unicorn Park, Woburn, MA 01801. Detailed information on the processing of personal data can be found in the privacy policy. In addition, you will find them in the message confirming the subscription to the newsletter.

Source: https://threatpost.com/2021-healthcare-cybersecurity-priorities/161596/

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Cyber Security

Cybersecurity Predictions for 2021: Robot Overlords No, Connected Car Hacks Yes

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The administrator of your personal data will be Threatpost, Inc., 500 Unicorn Park, Woburn, MA 01801. Detailed information on the processing of personal data can be found in the privacy policy. In addition, you will find them in the message confirming the subscription to the newsletter.

Source: https://threatpost.com/cybersecurity-predictions-2021-robot-overlords-connected-car/161594/

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Blockchain News

IOTA Launches Austria State-Backed Christian Doppler Laboratory for Blockchain Research

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The IOTA Foundation, a non-profit distributed ledger technology-focused foundation has announced that it is joining a new research project, which is expected to run for seven years. The IOTA Foundation is joining the new research laboratory for blockchain technologies for the Internet of Things (IoT) as an industrial partner. 

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The research lab, the Christian Doppler Laboratory (CDL-BOT), will provide “cutting-edge research on DLT interoperability, the intersection of DLT with the Internet of Things and developer support offerings.” 

The Federal Minister for Digital Economic Affairs in Austria has officially opened the laboratory in a digital ceremony, joined by the co-founder and co-chair of the IOTA Board of Directors, Dominik Schiener. The IOTA Foundation continues to strive for developing open source technologies and infrastructure for trusted IoT.

For the IOTA Foundation, this project would allow more development and research on the IOTA Tangle as well as applications in the Internet of Things. The project would also look beyond the IOTA protocol to further develop the European DLT ecosystem. In an official press release shared with Blockchain.News, IOTA explained:

“This requires novel mechanisms to enable DLT interoperability ranging from cross-blockchain token transfers or atomic swaps to cross-blockchain smart contract invocation and interaction, as well as providing client-side blockchain interoperability through developer support.”

Pantos, a scientific research project aiming to solve the key technical barriers in the crypto and digital asset space, as well as Bitpanda, a leading European neobroker has also joined the research project. Prof. Stefan Schulte, the lead for the new lab said:

“With the rising number of potential application areas for DLT-based payments and data exchange in the Internet of Things, new DLTs have to be integrated, and interoperability between different DLTs becomes necessary. I am looking forward to doing joint research with the IOTA Foundation and Pantos in order to find novel solutions to this highly topical topic.”

The press release also mentioned that postdoctoral and doctoral students would also be employed for the research project, under the supervision of Prof.Stefan Schulte. 

Image source: Shutterstock Source: https://Blockchain.News/news/iota-austrian-state-christian-doppler-laboratory-blockchain-research

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Fintech

inAtlas en el Top Ten de las principales empresas en Location Intelligence

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inAtlas en el Top Ten de las principales empresas en Location Intelligence
  • La revista IndustryWired sitúa a inAtlas entre las diez principales empresas de Inteligencia de Localización con herramientas efectivas para el éxito empresarial

–   inAtlas ha desarrollado Geomarketing, una aplicación eficaz y útil basada en la Location Inteligente que detecta las zonas de mayor rentabilidad y optimiza las acciones de captaciones de nuevos clientes y retenerlos

La Location Intelligence o Inteligencia de Localización se ha convertido en una tecnologia ágil y eficiente que recopila, analiza datos geoespaciales con aplicación práctica en los diferentes sectores económicos y permite lograr el éxito de las empresas.

La revista IndustryWired, conocida por su gran impacto en el sector tecnológico, en su reciente artículo Top 10 Location Intelligence Companies Redefining usiness Success, sitúa a inAtlas, empresa especializada en Location Analytics que ofrece soluciones estratégicas de negocios basadas en la ubicación, en el ranking de las diez mejores empresas de Inteligencia de Localización que utilizan esta metodología para optimizar los éxitos ante los desafíos empresariales al detectar tendencias, adelantarse a sus competidores y tomar decisiones más inteligentes.

 La publicación realiza un análisis acerca de la efectividad de utilizar herramientas de Location Intelligence para conseguir éxito en el desarrollo de estrategias empresariales y toma de decisiones eficaces mediante la integración de datos de ubicación generados a partir de diferentes fuentes como comportamientos del consumidor, factores ambientales, IoT o sistemas GPS entre otros. La aplicación de Geoanalitica online de inAtlas, apunta la revista, ayuda a los clientes a realizar planes de negocios, diseñar campañas de marketing, encontrar nuevos clientes, implementar estrategias de geo-marketing o encontrar lugares ideales para nuevos puntos de venta y franquicias.

Además, recoge los diferentes servicios de la compañía, sus soluciones comerciales sectoriales, servicios de geolocalización, generación de leads, geomarketing, monitoreo de la competencia, análisis predictivo y prescriptivo, mapas de expansión y los modelos de propensión a compra.

 inAtlas, ha desarrollado Geomarketing, una herramienta que relaciona contextos geográficos con datos de los mercados empresariales y sociodemográficos para negocios B2B y B2C. Esta aplicación se fundamenta en la Inteligencia de Localización y ofrece un amplio abanico de soluciones y utilidades, para bancos, empresas de seguros, inmobiliarias, retails, empresas de sector telecom y energía,cadenas de franquicias, redes de negocios, aportando valor añadido, para simplificar el proceso de toma de decisiones de negocios.

Geomarketing, permite sincronizar de forma continua la información interna del negocio, gestionadas por CRM, Softwares de Business Intelligence y ERP con información actualizadas de los mercados de empresas y hogares, oferta inmobiliaria, catastro y bases de datos sectoriales en la totalidad del territorio de España y Portugal.

Gracias a la Inteligencia de LocalizacióninAtlas, detecta cuáles son las zonas de mayor rentabilidad, hecho que permite optimizar las acciones de captaciones de nuevos clientes y retenerlos. “Conocer la monitorización del comportamiento de los clientes, competidores y proveedores de un área elegida, junto con la localización y el comportamiento de una empresa en el mapa aumenta la competitividad de las empresas al ser capaces de actuar con diligencia, anticiparse y encontrar oportunidades de negocio”, asevera Silvia Banchini.

Source: https://www.fintechnews.org/inatlas-en-el-top-ten-de-las-principales-empresas-en-location-intelligence/

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