Chick-fil-A’s second attempt to crack the UK market will require a more-than-canny brand protection strategy if it truly expects to compete, given its past reputational issues in the country, argues this week’s opinion column.
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- Source: https://www.worldtrademarkreview.com/article/chick-fil-has-its-work-cut-out-it-bids-become-major-player-in-the-uk
