When publishers have strong reader engagement, trust and loyalty like BuzzFeed, Bonsai’s technology can help capture the intent publishers created and remain viable businesses over the long term.
NEW YORK (PRWEB) July 31, 2020
Commerce enablement platform Bonsai and BuzzFeed, the world’s largest independent publisher, today announced a partnership that will significantly enhance and evolve the leading digital media company’s commerce operations. The initiative accelerates BuzzFeed’s goals to build out its own e-commerce platform and creates a sustainable revenue stream that leverages the brand’s established trust to convert readers into shoppers.
BuzzFeed is taking steps to own the entire consumer journey – from inspiration to purchase – directly within its content, powered by Bonsai’s onsite shopping capabilities. Unlike traditional affiliate networks, Bonsai’s technology allows publishers to sell products natively without taking on any inventory risk. As BuzzFeed users read about highlighted products and purchase intent is formed, they are able to easily click to learn more and even complete checkout without leaving the BuzzFeed environment. With this functionality, BuzzFeed is collapsing the steps to conversion from its content and developing a more direct relationship with shoppers.
Bonsai is providing a holistic, end-to-end e-commerce solution that includes ongoing optimization of the native commerce business. In order to appeal to BuzzFeed’s massive audience of 520 million unique monthly users, Bonsai forged new direct relationships with a number of retailers and brands. Through the partnership, BuzzFeed will earn an average commission of 25 percent on sales from Bonsai’s merchant network and own customer lifetime value. Additionally, the integration of products directly into BuzzFeed’s content allows for better attribution, which not only helps to solve a longstanding issue for publishers within the affiliate business, but also bolsters the value of Buzzfeed’s ad inventory by supporting more precise audience targeting.
In the first phase of the roll-out, BuzzFeed is using Bonsai’s natively-shoppable widgets in tandem with editorial-style content, an approach proven to drive 8 to 10 times the click-through rate of traditional affiliate links. At launch, BuzzFeed is featuring products from a selection of brands including HipDot and Bellessa Boutique, powered by Bonsai.
As the partnership deepens, BuzzFeed aims to soon explore launching a more extensive, branded marketplace. This destination will merge BuzzFeed’s strong identity and audience loyalty with a highly-curated selection of products from brands who have established direct relationships with Bonsai. Later this year, BuzzFeed hopes to distribute its marketplace across third-party platforms and leverage Bonsai’s social commerce integrations.
“Commerce has always been an important growth driver for BuzzFeed. What we’ve seen through the ongoing pandemic is the benefit of diversifying our commerce capabilities in the same way we’ve diversified our business model, and the power of leaning into our digital advantages as consumers increasingly shift to online shopping,” said BuzzFeed’s Senior Vice President of Commerce Nilla Ali. “By partnering with Bonsai, we can continue to foster affiliate relationships but also build our own shopping experience with a more seamless path to purchase, better attribution and a diverse product mix that serves our audience.”
“The Coronavirus pandemic exacerbated issues already challenging publishers. Not only did it highlight the volatility of ad-supported business models, it revealed that exclusively affiliate-led e-commerce models don’t provide publishers the depth to weather a storm,” said Saad Siddiqui, CEO of Bonsai. “When publishers have strong reader engagement, trust and loyalty like BuzzFeed, our technology can help capture the intent publishers created and remain viable businesses over the long term.”
To learn more about Bonsai, visit https://getbonsai.com/
Founded in 2016, Bonsai is an e-commerce platform trusted by elite publishers and retailers across North America and Europe. Bonsai’s discovery commerce technology allows users to purchase a product within the content they love. For publishers, Bonsai provides a better revenue alternative to intrusive ads and the chance to own the customer from inspiration to gratification. For merchants, Bonsai puts their natively-shoppable products in front of an audience at the moment purchasing intent is being formed, achieving more sales with less friction. The company is headquartered in Toronto, Canada. Visit https://getbonsai.com/
BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News; strategic partnerships, licensing and product development through BuzzFeed Marketing; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.
Share article on social media or email:
13 Robust Newsletter Plugins for WordPress
WordPress is a highly customizable content management system. With the right plugins, it can be a robust email marketing platform to create a newsletter and build a list of subscribers.
Here is a list of newsletter plugins for WordPress. There are plugins to design and publish newsletters, manage subscribers, track campaigns, and build subscriber lists using opt-in and lead generation tools.
Newsletter Plugins for WordPress
The Newsletter Plugin is a newsletter and email marketing system for a WordPress site. It features a responsive email drag-and-drop composer, unlimited subscribers with statistics, unlimited emails with tracking, advanced targeting, and more. Add features through premium extensions, such as automated newsletters from blog posts, autoresponders, sophisticated collection and targeting statistics, and advanced integrations. Price: Basic is free. Premium plans start at $65 for all extensions and one year of updates.
SendPress lets you easily build email newsletters in WordPress. Import post content from your site and schedule newsletter deployments. Create custom templates. Track opens, clicks, and more. SendPress features customizable templates, unlimited subscribers, and single and double opt-in, among other benefits. Price: Basic is free. Premium plans start at $39 per year.
Sumo provides tools to capture email addresses to grow subscribers. Use List Builder to create pop-ups that appear on clicks, timers, articles, and before people leave. Create call-to-action landing pages, customizable scroll boxes, and smart bars to capture subscribers without disrupting their experience. Integrates with major email services and, also, with WooCommerce to create unique offers and discounts along with forms to increase average order value and reduce cart abandonment. Price: Basic is free for up to 10,000 email subscribers per month. Premium plans start at $39 per month.
MailPoet lets you build, schedule, and send newsletters without leaving your WordPress admin. Manage subscribers and subscriber lists. Create automatic emails to send new post notifications. MailPoet includes audience engagement stats and WooCommerce email customizer. Premium version includes tracking, white-labeling, and same-day support. Price: Basic is free. Premium plans start at $13 per month. Premium version is free for fewer than 1,000 subscribers.
Mailchimp for WordPress helps you grow your Mailchimp lists and create better newsletters. Create attractive opt-in forms or integrate with existing forms on your site, such as comment, contact, or checkout forms. Premium add-on includes advanced integration with WooCommerce, email notifications, and detailed reports and statistics. Price: Free. Premium plans start at $59 per year.
Email Subscribers by Icegram lets you collect leads, send automated notification emails, create and send newsletters, and manage it all in one single place. Add images, infographics, links, and content to a newsletter. Insert a subscription box anywhere on your website. Send the newsletters manually or automatically. Price: Basic is free. Premium plans start at $9 per month.
Newsletters by Tribulant Software is a full-featured newsletter plugin for WordPress to manage email subscribers and publish newsletters. It features templates, queue and scheduling, bounced-email management, opt-in embedding, offsite subscription forms, email tracking, autoresponders, and more. Price: Basic is free. Premium plans start at $65 for one website and one year of updates.
Bloom is an email opt-in and lead generation plugin for WordPress. Pick from six display types, including pop-ups, fly-ins, and required opt-ins to unlock content. Target or exclude specific posts and pages and display unique forms with unique offers based on visitor location and interaction. Integrates with 19 email-marketing platforms. Price: $89 per year.
OptinMonster is a pop-up builder and marketing plugin to increase your newsletter subscribers. Create custom pop-ups, newsletter opt-in forms, slide-ins pop-ups, announcement bars, and other high converting lead generation forms within minutes. Display personalized messages to new or returning visitors to unlock the highest conversion potential from every website visit. Use A/B split testing and pop-up analytics to make data-driven decisions on what works best. Price: Plans start at $14 per month.
Mailster lets you easily create, manage, and send newsletter campaigns. Track and analyze your campaigns and subscribers. Mailster stores all your subscribers within your WordPress installation. Features autoresponder, real-time analytics, unlimited subscribers and forms, custom segmentation, more than 80 templates, and integrations with dozens of plugins and services. Price: $59 for six months of support.
Jackmail allows you to create newsletters without leaving your WordPress dashboard and send them with a built-in SMTP server. Create segments in your lists and send personalized campaigns. Jackmail features a drag-and-drop editor, contact manager, detailed statistics, WooCommerce integration, opt-in forms, widgets, 48 templates, and more. Price: Free up to 500 emails. Premium plans start at $69 per month.
Popup Builder is a flexible tool to create and customize a subscription pop-up for your newsletter. Create and manage as many pop-ups as you want. Choose between several themes. Set location, animation effect, and trigger. Send newsletter campaigns right from Popup Builder. Pro version features WooCommerce integration, autoresponders, age restriction pop-up, countdown pop-up, MailChimp pop-up, and advanced targeting. Price: Basic is free. Pro is $31.95 for two websites.
MailOptin is a plugin to build forms, collect leads, register users, and create and send email newsletters. Send event-triggered newsletters, such as new post notifications. Display signup forms, targeted messages, and calls-to-action with pop-ups, forms, a notification bar, and slide-in and sidebar widgets. Use the premium plan to build segmented lists and increase automation with lead-tagging and integrations. Integrates with popular email marketing software providers and customer management platforms. Price: Plans start at $79 per year.
SEO How-to, Part 11: Mitigating Risk
The risk to organic search performance from altering a website usually comes from changes to content, linking structures, or underlying technology. With careful planning and execution, however, you can mitigate the risk from those changes and increase the likelihood of better rankings.
This is the 11th installment in my “SEO How-to” series. Previous installments are:
In “Part 6,” I explained how keyword research could identify potential ranking improvements. But changing content — title tags, body copy, descriptions — based on that research carries a risk. As such, it’s essential to mitigate the risk and improve the chances of a performance increase.
First, identify all the pages that rank for the words and phrases that you’re planning to change. Then create a keyword map by assigning variations on the new keyword theme for each page based on the research.
Avoid radical keyword changes to pages that are already ranking well.
Every page should have a reason for existing — something that no other page says. If it duplicates a keyword theme, perhaps the page isn’t necessary. Consider merging with its equivalent via a 301 redirect.
The level of risk you’re assuming is equal to a page’s traffic from organic search. It’s possible to attempt to optimize a page and lose all the traffic. The reward you’re hoping for is represented by the number of searches per month for the new keywords.
Identifying risk from removing pages is easier. Organic search traffic to those pages will stop. To mitigate, 301 redirect the removed URLs to relevant remaining pages. That will preserve the authority of the deleted pages while strengthening the remaining ones.
Changing Linking Structures
The primary navigation structures across your site — such as in the header and footer — are critical for passing link authority, which helps your pages rank organically. Thus removing links from those navigation structures requires caution bordering on obsession.
It’s difficult to predict how removing a link will affect a page’s performance. It’s best to prepare for the worst case. Identify the traffic and revenue of the destination page. The higher the amounts, the more cautious you must be.
Mitigating that risk can be difficult. It often requires discussing with the staff that seeks the removal — typically user experience, creative, or management teams. Determine why the link needs to change or be removed: Is there a strong business reason? If not, don’t be shy about showing your performance data and keyword research to insist that the link remains.
If the removal is required — after all, sometimes other priorities outweigh organic search — consider ways to overcome.
For example, if user experience data suggests that simpler header navigation could drive a 10-percent increase in sales, perhaps the critical links could be included in a new drop-down menu, thereby simplifying the navigation while preserving the links. Another option is to move the links to the footer.
However, if they must be entirely removed from the header and footer, can the links be inserted in other places, such as related content? You probably wouldn’t save 100 percent of your organic performance, but it should help.
It could also be an excellent time to boost your content marketing efforts to encourage new external links to the pages.
Technical changes can likewise introduce risk to organic search performance. These include everything from switching ecommerce platforms to the everyday decisions of your developers, such as code upgrades. Even design choices such as where to place text and how to manage it can impact organic search performance.
As with content and linking changes, it’s important to understand what the technical change will affect.
Some technology impacts the ability of search bots to find, crawl, and index your content. Platforms and code, as examples, can lock bots out of a site — and thus lock the site out of search results.
Examples of these gating technologies include:
- Links coded without anchor tags, href attributes, and URLs.
- Links that result in error codes such as a 404 file not found and 500 internal server error.
- Accidental disallow commands in the robots.txt file.
After they crawl your site, search engine bots need to index the pages. All of the text must reside in HTML, not as images, audio, or videos.
Describe your images in alt attributes. Offer transcripts of audios and videos. And above all, don’t embed text in images without repeating it in HTML or CSS.
Consider an Audit
ZEEL Named One of the Fastest Growing Companies in the Americas in the…
“We are truly honored to be recognized by such a venerated news institution as the Financial Times, said Samer Hamadeh, Founder and CEO of Zeel. “The FT not only has a deep understanding of what it takes to build a great business, but also how to meet and overcome the unprecedented challenges posed
NEW YORK (PRWEB) August 10, 2020
Zeel has been recognized as one of the “Fastest Growing Companies” by the Financial Times in its inaugural FT Americas “Fastest Growing Companies” list. The ranking lists the top 500 companies in the Americas that have achieved the highest growth in revenues between 2015 and 2018, with Zeel ranking #173 on the list.
The FT Americas list notably comes at a challenging and uncertain time for the global economy. “We are truly honored to be recognized by such a venerated news institution as the Financial Times, said Samer Hamadeh, Founder and CEO of Zeel. “The FT not only has a deep understanding of what it takes to build a great business, but also how to meet and overcome the unprecedented challenges posed by this pandemic. We have always worked to balance industry-leading technology with the best possible customer experience. This unusual time has given our team the opportunity to truly innovate. The entrepreneurial spirit is never more evident than during times of crisis, so particularly now, we are proud of this recognition from such a prestigious organization.”
The FT list was compiled with Statista, a research company, and ranks entrants from across the Americas by compound annual growth rate (CAGR) in revenue between 2015 and 2018. Additional criteria includes independent companies headquartered in one of 20 American countries with revenue of at least $100,000 generated in 2015, at least $1.5m generated in 2018, revenue growth between 2015 and 2018 that was primarily organic (i.e. “internally” stimulated). The technology sector – which includes Zeel –is led in large partby the US and accounts for a quarter of the overall list.
A high-growth Inc. 500 global wellness brand, Zeel created Massage On Demand® in 2012 and was the first company to launch same-day, in-home massage through their award-winning app for iOS and Android. Today, Zeel offers best-in-class wellness services to companies, spas, hotels, and individual customers. Recently surpassing more than 1.5M appointments, Zeel has been named one of the “Best Entrepreneurial Companies in America” by Entrepreneur and one of the fastest-growing companies in the country by Inc. Magazine. The Zeel platform is accessed by more than 11,000 licensed massage therapists, assisted stretch professionals, yoga instructors, and mindfulness experts, delivering wellness services to homes and corporate headquarters around the country. Zeel has received special industry recognition for Zeel Hospitality, a software-based staffing solution for hundreds of hotels and spas nationwide. In March 2020, the company launched Zeel Virtual Wellness, offering corporate partners guided stretch, yoga, ergonomics coaching and mindfulness, accessed remotely and led by experienced wellness professionals.
About the Financial Times & Fastest Growing Companies List
The Financial Times is one of the world’s leading news organizations, recognized internationally for its authority, integrity and accuracy. It is part of Nikkei, Inc., which provides a broad range of information, news and services for the global community. The FT Americas’ Fastest Growing Companies 2020 is a list of the top 500 companies in the Americas that have achieved the highest growth in revenues between 2015 and 2018. The ranking was created through a complex procedure. Although the search was very extensive, the ranking does not claim to be complete, as some companies did not want to make their figures public or did not participate for other reasons. The project was advertised online and in print, allowing all eligible companies to register via the websites created by Statista and the Financial Times, and additionally promoted through the South American edition of El País. Through research in company databases and other public sources, Statista has identified tens of thousands of companies in the Americas as potential candidates for the FT ranking. These companies were invited to participate in the competition by post, email and telephone. The application phase ran from October 1 2019 to January 31 2020. The submitted revenue figures had to be certified by the CFO, CEO or a member of the executive committee of the company.
Share article on social media or email:
All remaining DreamHack 2020 events postponed due to COVID-19
Westpac hires Scott Collary as new COO
Bitcoin options market shows it is “open air” for BTC after $14,000
UK fintech VibePay launches business accounts
Watch This Impressive Fall Guys Hex-A-Gone Finish
An xCloud Game Streaming Beta Is Coming to Android Today for Game Pass Ultimate Subscribers
Budget hospitality startup Zostel set to expand and open 500 new properties in a span of 2 years
Banks with IT-savvy board are hit less by cyberattacks and downtime
Stock futures up in overnight trading after Wall Street notches seventh straight day of gains
Vampire: The Masquerade – Bloodlines 2 Has Been Delayed Until 2021
Shackcast Episode 072 – Goatse Sashimi and the Koopa Clown Car
An in-depth look at the study that discovered THCP, a cannabinoid more potent than THC
Signs that confirm that an Android Smart phone is hacked
Over 5.5m files or 343GB data leaked from Amazon Web Services AWS
Swiggy launches Instamart to deliver grocery & essential items within 45 min
Trump evacuated from press briefing after Secret Service officer shoots man outside White House
Call Of Duty Microtransactions Helped Boost Activision’s Profits By $536 Million
Ninjala Allows For Worldwide Matchmaking With Update 2.0
Australian Hacker Sentenced to 2 Years in Prison for $300K XRP Theft
After border clash with China, India to continue strengthening ties with U.S., others, experts say
Call Of Duty: Modern Warfare/Warzone Season 5’s New Operator Is Based On A Real-Life Soldier
Wide World of Electronic Sports: Episode 57
Shacknews Twitch Highlights: State of Play Reactions, Fall Guys, and The Stimulus Games
Combat mobile phishing attacks targeting Financial Services with AI
Cybersecurity risk management explained
Coronavirus live updates: Global cases top 20 million; Mnuchin says relief deal could come this week
India connects submarine cable to islands where some still live in the stone age
What Would the Re-Election of Alexander Lukashenko Mean for Crypto?
Banks and tech giants including JPMorgan and Amazon pledge to hire 100,000 minority New Yorkers
Global Coronavirus Case Count Surpasses 20 Million
California Gov. Says Trump Unemployment Executive Action Spells Disaster For Budget
Grayscale kicks off national cryptocurrency ad campaign on CNBC, MSNBC, FOX
Tron (TRX) Forms Textbook Bear Signal Despite Rally in the Altcoin Market
USDA Proposes Blockchain Ledger for Organic Product Supply Chain
Airline shares surge as TSA numbers hit pandemic high, support for second bailout builds
Peruvian Zerg Castro passes away.
Facebook Researchers Develop Bleeding-edge Facial Reconstruction Tech So You Can Make Goofy Faces in VR
Robinhood reports more monthly trades than rivals Charles Schwab, E-Trade combined
Arizona Legalization Initiative Survives Lawsuit
Nano Technology1 week ago
Scientists discover new class of semiconducting entropy-stabilized materials
Cannabis1 week ago
How to make a cannabis-infused piña chillada
Blockchain1 week ago
Visa And MasterCard Taking Big Steps For Mass Crypto Adoption
Nano Technology1 week ago
Physicists find misaligned carbon sheets yield unparalleled properties
AR/VR1 week ago
Microsoft Flight Sim VR Support Confirmed!
Blockchain1 week ago
Crypto As Payment Means Outlawed In Russia After Putin Law Signing
Blockchain1 week ago
Buy DGB From the DigiByte Foundation Website with 36 Fiat Currencies Using ApplePay, Credit Card, Debit Card, SEPA
Cannabis1 week ago
More than £38,000 and large haul of cannabis found in Gateshead home