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Brave (BAT) Collaborates with NYIAX to Bridge the Gap Between Advertisers and Consumers

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Brave Software–the developers of the privacy-focused Brave browser, and NYIAX—the New York-based platform that describes itself as the first futures trading marketplace for digital advertising contracts, are partnering as per an update on July 9, 2020. 

The California Consumer Privacy Act (CCPA)

The deal will see advertisers connect with consumers only after the latter’s consent in light of the California Consumer Privacy Act (CCPA) enforcement that came into effect on July 1, 2020. CCPA is a comprehensive and broad-reaching privacy act in U.S. history. 

The regulation demands companies to furnish consumers with more information about what’s being done with their data. 

Notably, a California resident can now request for more control of collected data.

Brave Browser Privacy

The Brave web browser is private and designed such that they are unaware of the identity of the surfer or the website visited. 

Interestingly–and going against the grain, the company doesn’t store the data of a surfer’s web history. Also, personal data aren’t written on the transparent Ethereum blockchain. 

On the revenue side of the equation, users wishing to receive BAT rewards whenever they view advertisements must switch on Brave Rewards. 

Thereafter, they will be assigned a wallet by Uphold. All adverts are inferred from the browser’s interest but remain private and anonymous. Brave’s privacy-first approach has so far impressed the founder of NYIAX, Carolina Abenante. 

This partnership, he said, will teach the “entire industry the true value of the next generation of consumer advertising.”

Brave Revenue Streams Will Increase, NYIAX Not Exposed to Risks

By collaborating with NYIAX, advert contract traders in the platform’s upfront marketplace will in days ahead reserve or buy future inventory options guaranteeing that their brand advertisements only reach Brave users who have switched on the “Brave Rewards” option.

At the same time, the availability of Brave inventory presents no risk as far as compliance with CCPA is concerned.

This way, Brave will increase their revenue streams since they can strike upfront deals with NYIAX buying partners, giving them an edge over competitors. 

According to the CEO of Brave, Brendan Eich, internet surfers are in charge of their personal choices and experience. 

In his own words:

Brave has always been a champion of personal privacy and we believe in the power of rewarding user attention and participation. Through our partnership with NYIAX, advertisers will now see the value in using the power of blockchain to put users in charge of their experience, and to fix the lack of transparency and trust that currently hurts the advertising industry.” 

On July 9, BTCManager also reported that Brave Software partnered with bitFlyer to create a crypto wallet. 

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Source: https://btcmanager.com/brave-bat-nyiax-advertisers-consumers/

Blockchain

A senior BOJ official says the digital yen needs public support for it to become a reality.

According to the Bloomberg report, a senior Bank of Japan’s official said that there is no final decision has been made yet even after the announcement of testing to start next year. The official revealed that a lot depends on the public support for it to go ahead with its central bank-backed digital currency. Kazushige […]

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A senior BOJ official says the digital yen needs public support for it to become a reality. – Coinnounce




























The central bank of Japan’s move to launch a digital currency would be conditional on public support, according to a senior BOJ official.


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Source: https://coinnounce.com/bank-of-japan-official-says-cbdc-needs-public-support/

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Japanese soccer star Keisuke Honda launches his own crypto

Crypto and blockchain matter for the global soccer community.

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A Japanese professional soccer player is launching his own cryptocurrency to boost fan engagement.

Keisuke Honda, former Japan midfielder and currently a captain of the Brazilian professional league team Botafogo, has launched his own token to build new connections with his fans, Cointelegraph Japan reported on Oct. 22.

The so-called “KSK Honda Coin” was launched on Thursday via Rally.io, a blockchain platform for creating video streaming and gaming applications. The new coin is intended to enable fans to interact with Honda.

Holders of KSK Honda token will be able to get exclusive content from Honda as well as interact with the player via private channels on Discord. “We decided to create a social token to build new connections with our most loyal fans,” Honda said.

The world-known soccer player said that the new token will allow him to connect with fans in a more open manner, providing a 100% transparency in knowing who holds coins in the fan community.

The global soccer community is moving deeper into the crypto and blockchain industry in search of new ways of connecting stars with their fans.

On Oct. 15, a top soccer club in Russia’s Premier League — Zenit St. Petersburg — signed on to the blockchain-based gaming platform Sorare to issue collectible and tradeable digital cards. In September 2020, Italian professional sports club SS Lazio signed a multiyear deal with crypto trading platform StormGain, enabling new fan engagement options through crypto.

Source: https://cointelegraph.com/news/japanese-soccer-star-keisuke-honda-launches-his-own-crypto

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Grayscale invests $300m in a day to grow its crypto portfolio

Grayscale Investments continues to grow its cryptocurrency portfolio by adding $300 million in assets…

The post Grayscale invests $300m in a day to grow its crypto portfolio appeared first on Coin Journal.

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Grayscale Investments continues to grow its cryptocurrency portfolio by adding $300 million in assets under management (AUM) in a day

Grayscale Investments revealed that it had added $300 million worth of cryptocurrencies to its digital assets portfolio over the past 24 hours and over $1 billion in the last week. This information was relayed by Grayscale CEO Barry Silbert via a tweet yesterday.

The crypto fund manager noted that it had $6.3 billion in AUM as of October 15. However, it has added $1 billion in cryptocurrencies over the past week, and the company now controls $7.3 billion worth of digital assets.

Silbert stated that the company “Added a cool $300 million in assets under management in one day. The additional sum brings the total assets held under management to $7.3 billion”.

The funds are held in the company’s trust for Bitcoin (BTC) and Ethereum (ETH), in addition to Grayscale’s digital large-cap fund. This latest development comes less than 48 hours after PayPal announced its entry into the cryptocurrency market, with Bitcoin surpassing the $13,000 mark afterwards.

Each Grayscale report is delayed by 24 hours, which means that this data refers to the previous day’s figure.

The cryptocurrency funds manager reported that its Litecoin (LTC) Trust recorded the highest growth since the last report. Grayscale reported that its LTC Trust increased by 7.5%, while their Zcash (ZEC) Trust increased by more than 6% over the past 24 hours. Grayscale also has extensive holdings in other cryptocurrencies such as Ripple (XRP), Ethereum Classic (ETC), Bitcoin Cash (BCH), Horizen (ZEN) and Stellar Lumens (XLM).

Grayscale might be increasing its cryptocurrency holdings after raising massive funds in the third quarter of the year. Grayscale’s financial report for Q3 2020 revealed that it had bought over $1 billion in investment across all its cryptocurrency trusts. This year, Grayscale has raised $2.4 billion, which is more than twice the total amount they obtained for the years 2013 – 2019.

The investment firm revealed that 81% of investment in the third quarter came from institutional investors, while another 57% came from people investing in multiple products.

With the crypto fund manager now holding over $6 billion in AUM, it means that Grayscale controls around 2.5% of the total Bitcoin supply, currently above 18,000 BTC. The Bitcoin supply is capped at 21 million, which means that roughly 2.5 million bitcoins are left to be mined.

Grayscale isn’t the only company that is increasing its stakes in cryptocurrencies at the moment. MicroStrategy recently bought $425 million worth of Bitcoin, and Jack Dorsey’s Square Inc. invested $50 million in Bitcoin.

Source: https://coinjournal.net/news/grayscale-invests-300m-in-a-day-to-grow-its-crypto-portfolio/

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