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Brand Battles: Anheuser-Busch Faces ‘Boxology’ TM Fight

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By Tiffany Hu (January 28, 2022, 7:47 PM EST) — In Law360’s latest roundup of new actions at the Trademark Trial and Appeal Board, brewing giant Anheuser-Busch has been hit with a challenge over its “Boxology” boxed cocktails by a company that makes “Bartender in a Box” — plus four other cases you need to know.

Boxed Out

Anheuser-Busch, which makes Budweiser and Bud Light beer, is facing pushback over its request to register the word “Boxology” as a trademark for alcoholic cocktails and wine.

Last summer, the brew maker introduced a line of ready-to-drink cocktails called Boxology Cocktails. Described as “bartender-quality cocktails” with “No bottles. No Mixers. No Mess,” there…

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